An analysis of the culture of an organization Essay - 1

An analysis of the culture of an organization - Essay Example 2- introduction of Apple Inc: Apple Inc. is one of the America’s leading multinational organizations. This company is the leading manufacturer of electronic products as well as softwares. Its key products are Macintosh computers and Apple iPods and iPhones. The Apple Inc. company was established in California in April 1976 with the name â€Å"Apple Computers†. As the company expanded its product range to a variety of consumer electronic products, it dropped the word â€Å"Computers† from its name. Now this company is having more than 35000 employees worldwide. In 2008 Apple Inc. did business of more than US$32. 48 billion. Therefore, fortune magazine has regarded Apple as the most admired company of 2008-2009. Apple Inc.’s first ever product was an Apple 1, which was a handmade computer kit made by the co-founder of Apple, Steve Wozniak. It was not introduced publicly as it was not provided with a good graphical user interface. Steve Jobs, another co-found er, convinced Wozniak to introduce this product as a commercial computer. Therefore first ever computer named Apple 1 was sold in1976. After that it passed through a number of stages of modification and got the shape of today’s Apple Computers which is entirely different from Apple 1. After the launch of Apple1 this company got fame and earned a good business. In mid 1980s Apple faced some critical time because of the launch of Apple Lisa which was flopped badly. Also Mac1 and Newton does not earn a good business and resulted in lowering the shares of the company. In 1985, Steve Jobs left Apple Inc. because of having clashes with the CEO of the company. He joined the company again after 14 years when the company was about to bankrupt and was facing many challenges. He came with the intention to save the company. After his return he introduced new organizational culture. Although the company was following the corporate culture but Steve Jobs applied few modifications to that c ulture in order to save the company. The company was facing a critical time due to a number of reasons caused by bad organizational structure. 3-Schein’s Theoretical Model of Organizational Culture: Schein defined culture as an abstraction in which various forces that are generated as a result of some specific situations that are arising in the organization as a part of culture are much more powerful. If these forces are not interpreted initially then they badly affect the structure of the organization. He explained that the culture of an organization is adopted with the passage of time; it is not the matter of days. Therefore, it plays a very important role in the well being of its structure as well as working. Schein’s theory of organizational culture is defined as (Schein, 2004): â€Å"A pattern of shared basic assumptions that a group has learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.† Schein basically developed a model of organizational culture defined in three levels(Hatch, 1993). Cultural Artifacts: This level is more concerned with the physical behavior