Euro Crisis Essay

The ability of Euro zone countries (countries in Europe that use the common currency called the Euro) to borrow in a common currency poses free-rider problems because there may be an incentive to bailout countries that borrow excessively. How does the original design of the Euro attempt to address this incentive to over-borrow by some countries? The free rider problem refers to when someone is capturing the full benefit of an action while shifting the cost to others. The free-rider problem built into the euro lies into the fiscal structure, since the countries were fiscally undisciplined and also governments were gaining political gain running deficits supported by their euro partner nations. Over borrowing occurred due to the incentive of governments to borrow in a common currency; to address this issue the original design had to solutions. One was the Stability and Growth Pact (SGP) which limited budget deficit to up to 3% of GDP and 60% of stock of public debt, aiming to ensure fiscal discipline; where if a member state was in an excessive deficit situation then the council could impose sanctions. The Second rule is a â€Å"no bailout† clause stating that community shall not be liable for the debt of governments (with some exceptions) The original design of the euro sought to address the over-borrowing. Why were the measures in the original Euro design insufficient in preventing the Euro sovereign debt problems? First it is important to point out that the sovereign debt crisis is significantly tied to the banking crisis and macroeconomic crisis through the entire euro area. The original measure was insufficient because in a way these measures actually worsen the crisis. The sovereign debt crisis can be divided in three phases: pre-crisis period, the financial and sovereign debt crisis and post-crisis recovery. The initial design affected the pre-crisis since in reality it increased fiscal risk due to the increased in the current account imbalances across the euro area and also the dispersion in credit boom, housing prices and sectorial debt levels. Then, during the crisis 2007-2008 the original design actually augmented the fiscal impact since the global financial shock had diverse impacts across the euro area and policies were focus on European Central Bank to address the financial shock, not accounting these policies prompted a worse euro sovereign debt crisis (Especially countries with macro-imbalances). Thirdly, the original measures slowed down the post-crisis recovery period because the stated estrictions of deficit and debt made the recovery stretched, along with the poor political management of countries’ institutions to solve factors involving the crisis. What are the new reforms to address sovereign debt concerns? What makes the new measures superior to the original ones? The new reforms to address the sovereign debt is compounded on a treaty called â€Å" Fiscal Compact Treaty† which requires new fiscal principles to be pose in each country (Jan 2013). These fiscal reforms are based on two principles: a void high public debt since it’s a threat to fiscal stability. Second, the fiscal balance has to be close to zero. The improvement is a structural budget balance less than 1% of GDP when debt is below 60%. Also the country that has higher public debt (off the limit) will have to correct the issue with a timeline. Though this reform is a little more efficient than the original, it still has major implementation problems since it requires adjustments on forecast errors for the structural budget balance. Also it’s difficult to accurately trust the ability of governments to identify and tackle down excessive imbalances.

“Explain the concept of homeostasis with reference to the control of heart rate, breathing rate, body temperature and blood glucose levels” Essay

Homeostasis is where the body keeps a constant internal environment. This involves all the metabolic processes taking place In the body as well as the blood, tissue fluid and all the contents in the body’s cells. There are a range of variables from heart rate to the blood glucose levels that the body will take into account. Negative feedback will occur when something changes from its normal in the body. The body then will come back with a response to cancel out the difference to bring it back to its normal. An example of this is if blood glucose level falls the body will then convert the glycogen in the body to glucose which will bring back the energy in the cells to its normal amount. This system requires receptors so that they are able to detect the change in your body. As well as receptors it also needs a control centre so that the information that has just been received can be processed to then give the correct response of what the body should do. Most of the control centres can be found in the brain. It will also need effectors so that after the change has happened and the body is back to normal it can reverse the change to keep the body at its original state. The brain and the central nervous system controls something called the homeostatic mechanisms. This is when they anticipate whether there may be a rise or a fall compared to that of the normal. An example of this is the feeling of being cold or tired this is a result of having not eaten for a sufficient period of time. This has then been sent as a message to the brain which your brain will then tell you to eat so that the energy you get from the nutrients in your food will counteract those feelings and make them disappear. As this is an anticipation from the central nervous system and the brain it is called feed forward as it hasn’t happened yet. Heart rate The heart is regulated by impulses produced by nerves acting on the sino-atrial node (S-A node). These nerves are called â€Å"sympathetic† and â€Å"parasympathetic† nerves. The sino-atrial node is found in the upper part of the right atrium it is made up of a cluster of excitable cells. Both the sympathetic and parasympathetic systems are two branches that come off the automatic nervous system which controls the heart. The parasympathetic nervous system- This is a calming system as it is active while the heart is resting. It causes the heart to beat slower than it would normally. The main nerve involved is the vagus nerve without it the heart rate would increase. The sympathetic nervous system- This occurs when the body is feeling stressed. As a result of it, it causes the heart to beat faster it also adds a boost to the hormone adrenaline which occurs during fear. The nerves involved in this system is called the cardiac nerves. The sino-atrial node releases nerve impulses that are sent across the atrial muscle fibres which causes them to contract. Cells that form the atrio-ventricular node (A-V node) catch those impulses which are then relayed to a band o conducting tissue. This tissue is made from large modified muscle cells that are called Purkinje fibres. So that the atria can complete their contractions and allow the atrio-ventricular valves to close there may be a delay for the transmission to come through. The valves of the hear are found on a fibrous figure-of-eight. It is centred between the atrial and the ventricular muscle masses. The first part of the conducting tissue will enable the excitatory impulses to be able to cross to the ventricles. It will then split into both sides of the ventricular septum where it will then spread out into their muscles. They pass extremely quickly which result in them contracting which forces the blood to travel around the body to the organs that need it. Breathing rate To control your breathing there is a respiratory control centre this again is located in the brain stem. This will observe the levels o carbon dioxide and oxygen in your blood. It also makes sure that your breathing stays at a steady rate which will maintain balance as well as homeostasis In the body. Most of the time you don’t have to think about your breathing at all or how you control it as your brain does it automatically for you. However in some cases in aerobic activity you control your breathing for example in Pilates when instructed through each stretch you get told when to inhale and exhale during the exercises. Saying that if the oxygen levels go down below a certain point your brain will override your control and make you breathe. During exercise or any physical activity that require more oxygen than normal. The oxygen in your blood will decrease while the carbon dioxide in the blood will increase. When the respiratory control centre in the brain realises that the levels aren’t normal as a result it will increase the heart rate and the breathing rate to counteract it. The brain will slow the heart rate and breathing rate once the exercise has stopped this will make sure that it maintains the homeostasis in the blood. While resting your breathing is at a steady rate. This means that there will be the right amount of oxygen in the blood on the inhale as a result the right amount of carbon dioxide will come out the blood in exhale. Body temperature Again the brain controls the body temperature. Specifically in the brain it is the hypothalamus processing centre that controls the exact temperature the body is. The brain will trigger changes to the effectors around the body for example to the sweat glands . If the body temperature is not maintained then it can either become too cold resulting in hypothermia or too hot resulting in heat stroke either can be fatal. On average your normal body temperature is 37 °C. Our body maintains this temperature by balancing the heat we generate compared to the heat we lose in everyday life. Saying that not our whole body is 37 °C for example are fingers and toes remain at a lower temperature as a result of the energy being lost from the blood while travelling to the tips. There are temperature receptors in our skin which once detects change in the external temperature will send a message to the hypothalamus in the brain. Again in the hypothalamus processing centre (brain) which will detect the changes in temperature of the blood. There are 2 ways in which the brain tells the body to keep its temperature at 37 °C. The first one is if someone is really cold then the hair on the skin if the hair is on ends then it will trap more warmth compared to if it is flat on the skin. The second one is if someone is really hot then the glands on their skin secrete sweat which increases the loss of heat when it evaporates, as a result it cools the body down, It slows back down when the body temperature returns to normal. During vasodilatation the warm blood will flow closer to the surface of the skin so that the heat will be able to transfer into the air. As a result of this the skin will become redder. During vasoconstriction which is where the blood vessels that supply war blood constrict, as a result this will reduce the blood flow in turn this will reduce the heat that can be lost. In this case their skin will look pale. Blood glucose This involves the kidneys keeping the water balance at the correct level of water in and out of the body. This will ensure that that the cells in our body work efficiently. The kidneys is where the blood gets filtered while passing through, these molecules are made up from water, glucose, salt and a waste product called urea. It then will reabsorb what the body needs which includes glucose salts and water back into the blood. It then travels around the body. The products that haven’t been fully absorbed are excreted from the body. It mainly consists of urea but there may be left over water glucose and salts that the body doesn’t need. In the brain the pituitary gland controls how much ADH is produced and released into the bloodstream which as you know travels to the kidneys to get filtered. Which in turn controls the concentration of urine. It also checks the concentration of blood plasma. When there isn’t enough water in the body the hypothalamus will detect it and send a message to the pituitary gland which will then release the ADH hormone, this will ensure that the urine is more concentrated resulting in less water, this will be maintained by the kidneys. As a result the water levels in the blood will return to normal. Cells make their energy from the glucose in the body this is why glucose levels need to be regulated tightly. As a result of this if there is too much glucose in the body may lead to diabetes 2, if too low it may lead to starvation of the body. In the body there are many reasons for the rise and fall of the glucose levels. For example digestion after a meal and the production of insulin by the liver these both lead to a rise in the glucose levels. An example of a fall in glucose levels is the transportation of the sugar into the cells as well as the loss of glucose through the urine. The regulation of the glucose levels relies on a variety of things from molecules to organs and cell types. Bibliography Edexcel Level 3 Health and Social Care Book http://www.ehow.com/how-does_5101742_describe-regulation-blood-glucose-levels.html

Non-Profit Marketing- Problems and Future Challenges

Marketing is being blamed for creating materialism in society and also for creating unnecessary demand for Products and Services, which the customer would not have asked for. It is because of marketing that the suppressed desires of the materialistic world take over the moral man and loads into being a hedonist.But people also feel that marketing is responsible for what has happened to the world over the years and what will happen in the future. People belonging to their school of thought are of the opinion that marketing creates surplus in the form of profit and profit making organization in turn, spend their returns on designing and development product and services, which enhanced the standard of living of people and deliver desired value to consumers.The latter school is guided by Adam Smith’s principles of ‘Invisible Hand: Both the schools of thought try to rationalize the existence of marketing as an economic process, either to create and distribute value or to deli ver value to consumers. The scope of business was confined to economic transactions between the producer and marketers. Though each of them part of the social Institutions and operated under social framework and structure, it was realized very late that marketing can also be used to address social issues.In a traditional sense, marketing is broadly defined as process of planning and executing the conception, pricing, promotion and distribution of Ideas products and services to create exchanges that satisfy individual and organizational goals. A broader definition of marketing delved into the process of social exchange in which both producers and marketers looked into the effects of product conception development, design, distribution and delivery of products from social point of view.Marketers also started viewing marketing tools and strategy as vehicles for application in the context of non-business enterprises like government, public sector and charities. Here onwards marketing wa s looked as a change vehicle and potent weapon for bringing desired effects on responsible corporate social behavior use of marketing tools in the social context started in the middle of the last century when organization with and without profit motives started mass campaigns for a cause or an idea.A successful social information campaign should have a high level of monopoly so that there should not be any contradicting messages to the objective of the campaign. However, many of the social campaigns in a free society have complementary or alternate campaign, which do not allow them to have certain level of monopoly. Let us take an example of an anti-smoking campaign. Though the message, â€Å"smoking causes cancer† is evident everywhere and firms marketing tobacco-related products mention this line over their products, but there are campaigns on cigarettes and liquor that promote lifestyle patterns.Mass and information-oriented campaigns depend on the favorable public attitud e. Pre-existing attitudes are easier to reinforce than to change. Non – Business Marketing The Non- business Marketing involves marketing activities carried out by individuals and organizations to achieves some goals other than normal business goals explained in the form of returns on investments, growth or increase in the profit. We can classify non –business marketing as social marketing and non – profit marketing Types of Non-Business Marketing Social Marketing Concept for Non-Profit Organization [NPO]Non-profit organizations work the motto of sub serving social interests. They may or may not charge for the services offered. The defined principal of social marketing makes it essential that the organizations where the conceptualization process is to switch on place social interests at the top of the agenda. The policy and strategic decisions of non-profit organizations while conceptualizing marketing focuses on satisfaction of consumers irrespective of the fac t that they pay for the services offered or are offered free of cost services .Social marketing is an activity of the non-profit organization. We find social marketing employing the use of the marketing concept in an effort to persuade consumers to accept social ideas beneficial to society at large. These organizations vary from the trade and professional associations to community, national and international organizations. We find non-profit organization dealing with two basic market segments – Donors and Clients. They subscribe to the objectives that cannot be measured in financial terms. They are concerned with the people, places and ideas as well as product and services.The donors may or may not necessarily receive any products to note services in exchange for donations/contributions. It is also significant that non-profit organizations offer products/services to those in need and even may not be able to absorb the cost of the product/services. For example the services off ered by an educational and health institutions occupy a place of outstanding significance and it is against this background that citizens of a country have a right users of services can’t be uniform and therefore they are supposed to work with the motto of serving the society without making profit.Because we find these services , of late , depending upon the supporting infrastructural facilities known as inputs, these service institutions engaged in offering the aid have a to generate surpluses so that the expansion, development, modernization programmes are practiced to activate the process of qualitative –cum- quantitative transformation. It is in this context that we find these institutions working as a non-profit organization. More over we can’t neglect the instrumentally of health services for the survival and growth of human beings.The basic medical aid is considered to be a fundamental right of all citizens of the country. It is but natural that all segme nts of society are not in a position to afford the medical services if we find hospitals making profits. Of course, they need time honored development which requires infrastructural support. In other hand it is responsibility of non-profit organizations and the governments create awareness on blind beliefs, safe sex, cotangential diseases and social evils. Social organizations bear the responsibility of regulating the government policies, these institutions are come forward and safeguard the social interest.They are extended multi-dimensional support through different categories of organizations for that very purpose. If they start making profits, the social interests would not be protected. Thus, we find Social Welfare Organizations is working as a Non-Profit Organizations because they don’t have a legitimate right to make profit. Non- Profit Organizations- Marketing [NPO-Marketing] We are well aware of instrumentality of non-profit organizations in sub serving social intere sts. This draws our attention on the professional excellence of people managing such organization.Because we find marketing a managerial process, it is essential that professional managing the affairs is made aware of the positive contribution of nonprofit organizations and develop marketing resources in the face of evolving changes. The formulation of a sound marketing mix becomes significant when we think of conceptualizing and implementing modern marketing principles in non-profit organizations. A professionally sound manager bears the efficiency of developing marketing resources in tune with the changing levels of expectations and therefore the task of satisfying the users become easier.We also find marketing a social process to be more specific while managing the non-profit organizations. It is right to mention that social marketing governs marketing of non-profit organizations because policy decision makers are supposed to formulate such a policy as to safeguard social interes ts. The professionals responsible for conceptualization and implementation bear the responsibility of formulating a strategy opening new vistas for social transformation.The marketers, while promoting the interests of users, need to make sure that directly or indirectly, the policies or strategies are not to obstruct the process of social welfare. Of course they also need to protect organizational interests because we can’t think of raising the contributions of non-profit organization to the process of social transformation unless they are financially sound. So, it is essential that marketers managing the affairs are well aware of the avenues for the mobilization of financial resources.EXISTANCE PROBLEMS BEFORE NON-PROFIT SECTOR A majority of the non-profit organizations are today facing image problems of high magnitude. They are facing the problem of professional deficiency. Financial crunch has made them potentially insolvent. The infrastructural constraints, managerial def iciency, lack of dedicated and committed people, decreasing contributions towards social transformation, increasing domination of social climbers, increasing insensitivity among different segments of society, large scale misuse of funds have fuelled the process of egeneration and the situations are found explosive. We find different types of non-profit organizations, viz. , organizations such as Religious, Social Cultural, Knowledge, Protective, and Philanthropic, Political and Social today facing critical problems, not only in India but also in the globe. While we realize the outstanding contributions of non-profit organizations in the welfare activities, we find them in poor condition. The management legends feel that whatever problems we notice can be resolved if professionals take part in the innovation process.They strongly advocate in favors of developing the non-business sector with the help of world-class professionals. As of today, the multi-faceted challenges have made the m potentially weak. 1. Problem of Professional Deficiency Professional excellence will help in bringing the derailed systems back on its track. Of late most of the non-profit organizations face the problem of managerial deficiency. Financial resources are inadequate and whatever is generated is being mismanaged and misused. The traditionally managed units are facing strategically and tactical problems.They are controlled and dominated by social climbers. Bureaucrats dominate the management and control processes with ulterior motives and mission. Virtually a majority of them are at a collapsing stage needing a special care of the professionals. The world class professionals may contribute significantly to the development processes and the non-profit organizations may witness qualitative improvements. 2. Infrastructural constraints The non-profit organizations have been facing the problem of infrastructural constraints. Since they are not making profits, the infrastructural facilities are minimal.The government or infrastructural industries do not extend to them adequate support. Of late, infrastructural facilities have been playing a lead role in improving the quality of services but due to inadequacy of infrastructure, they find it difficult to generate funds. This naturally has adversely affected the quality of their services and aggravating the image problem. They are unable to offer even key core services. 3. Lack of dedicated and committed people A majority of the non-profit organizations are facing the problem of nadequacy of quality people when they are not professionally sound, how we can expect from them personal commitment and value orientation. The development is a natural phenomenon. Education and training facilities should be of world class otherwise there can be no question of making available to the various sectors quality people without which all out efforts prove to be the effective. An organization dominated by non-performers can’t surv ive. The NPOs, of course, do not realize the instrumentality of quality people in the process of qualitative or quantitative transformation. 4.Increasing domination of social climbers It is unfortunate that social climbers are dominating the management and control of a majority of the non-profit organizations. If professionals replace social climbers the present and future of an organization can be positive. Degeneration in the working of political organizations has led to this sorry state. The mafias, antisocial elements, criminals have started handling the political organizations who are responsible for formulating sound policies. The policy and strategic decisions made by the anti-social elements have thrown the organizations in the reverse gear.Political parties, non-government organizations, trade unions, educational institutions and the police department have failed in the discharge of their duties since they are dominated by the vested interests like social climbers and mafia s. 5. Increasing insensitivity among masses The most significant reason aggravating the magnitude of the problem is increasing in sensitivity among different segments of the society. Nobody considers it significant to perceive the problems correctly. All of us find it difficult to confront the mafias and anti-social elements. So, they are dominating a majority of the organizations.How we can forecast the future of non-profit organizations. Non-profit organization can contribute substantially to the process of social welfare, if masses are sensitive to the issues as otherwise all the development processes will receive only Luke-warm or even negative response. Mass-participation is an effective prescription to resolve the problems of the society. 6. Large-scale misuse of funds Willingly or unwillingly, we have to accept that a majority of the non-profit organizations are involved in promoting misuse of funds. This is because they are dominated by the social climbers.Fraudulent and unf air practices, unregulated, unproductive expenses are aggravating the problem of financial crunch which is instrumental in the formation of a vicious circle. Since they misuse funds, the donors and potential donors are reluctant to come forward with donations. The mobilization of donors is now complicated and the most important reason is the rampant misuse of funds by the Non-profit Organizations. 7. Decreasing contributions to the society A number of non-profit organizations have not made any significant contributions to the development process.The task of social transformation is their responsibility but they are not to increase their contributions. This has made it difficult for them to get public recognition. Contribution of an individual or an organization is closely related to their potentials and if they are potentially bankrupt, we cannot expect anything concrete from them. This problem indicates that the non-profit or non-business sector is facing numerous problems. We find different types of NPOs and in the Indian context by and large most of them are sailing in the same boat.In the coming years, the magnitude of problem is likely to aggregate because nobody seems interested in resolving the issues. The non-profit organizations thus need an effective prescription, based on a big push theory, in which aggressive marketing practices can be effective. Since it is a social problem, social participation is a must. Mass-participation for mass-welfare will be helpful in different ways. FUTURE CHLENGES OF NON-PROFIT ORGANISATIONS [NPOs] IN INDIA NPOs are facing several problems and this delays their redressed are and even there is no bright future.In the Indian context where the people are depending on the contributions of non-profit organizations, rational solutions alone can improve their functioning. Against this background, the non-profit organizations should resort to innovative marketing practices. If we look into some of the important non-profit organ izations, their performance results are very disappointing. ?Non-Government Organizations [NGOs] What Do Non-governmental Organizations Do? Nongovernmental organizations are one group of players who are active in the efforts of international development and increasing the welfare of poor people in poor countries.Nongovernmental organizations are largely staffed by altruistic employees and volunteers working towards ideological, rather than financial, ends. Their founders are often intense, creative individuals who sometimes come up with a new product to deliver or a better way to deliver existing goods and services. They are funded by donors, many of them poor or anonymous. Yet these attributes should not be unfamiliar to economists. Development NGOs, like domestic nonprofits, can be understood in the framework of not-for-profit contracting.It is easy to conjure up a glowing vision of how the efforts of NGOs could focus on problem solving without getting bogged down in corruption or bureaucracy. But the strengths of the NGO model have some corresponding weaknesses—in agenda setting, decision making, and resource allocation. We highlight three factors in explaining the increased presence of NGOs in the last few decades: a trend towards more outsourcing of government services; new ventures by would-be not-for-profit â€Å"entrepreneurs†; and the increasing professionalization of existing NGOs.The prime responsibility of a government is to promote social welfare so that weaker segment and neglected region of the country get an opportunity to develop; but in the large and high populated courtiers it is not possible to the government to look after all the sections of the society and the government endorsed some of the welfare programes to the trusted and registered NGOs. In India, we observed that the large numbers of NGOs are involving different type’s welfare programmes in different areas in the country.The objective of any mission is to prom ote social interests by offering a number of services to various segments of society in the country. In this process, they get financial aid and other incentives from government, foreign donors, international and national agencies. Of late, there is negative trend since a majority of the NGOs work with different motives. The domination of social climbers in according and approving grants has virtually changed the scenario. A good number of international and national NGOs i. e.UNDP, CARE-India, World Vision, Action Aid, Plan International, YMCA, CHAI, States Lively Hood Projects, RASS-Tirupathi, ARTIC-Srikakulam, THREAD-Orissa, BASIX-Hyderabad, Ajim Preamjee Foundation and BCT-Visakhapatnam only exist on papers. With the support of political leaders and bureaucrats, they succeed in transforming even the profit-making bodies in the NGOs. The recent report of CAPART bears testimony to this almost all the states, the NGOs have proved to be liability because except a very few cases, almo st all of them are engaged in maturing malpractices.The unfair practices promoted by the social climbers and a few the bureaucrats lead to unhealthy development. The sanction and approval of the projects are seldom based on the potentials of persons to promote and manage the project but on the pressure and influence they can wield. No one is opposed to the development of NGOs since this help the downtrodden communities, women & Child, HIV/AIDS and neglected regions; but the unfair practices should be eliminated. Against this background, there are cases in favor of conceptualizing social marketing by the NGOs.The NGOs have no legal right to make profits. Therefore, the professionals, with innovative marketing practices, should try to improve their working conditions so that they can contribute significantly to the development process and succeed in removing the image problem. The marketing professionals involved in the process will be able to achieve qualitative improvements with the help of an innovative service mix. Currently, the NGOs are facing numerous problems.The increasing influence of social climbers and wrong people in the power corridors should be minimized and this is possible only when we assign due weight age to the approval and sanction process. The professionals, policy makers, promoters, social reformist and activists have to determine the priority areas for future success. ?Educational Institutions In the category of non-profit organizations, we find educational institutions playing an outstanding role. At almost all the levels, educational institutions experience numerous problems. The state policy makers should herefore think over the problem on a priority basis. At the primary, secondary and higher levels, the educational institutions are in a depleted condition. How can we talk about the government managed institutions when a majority of the private institutions present a very gloomy picture? On the one hand, there is a change in the educa tion system because in today’s conditions, expensive infrastructural facilities play an important role in improving the quality of education but because of paucity of fund, they find it is difficult to develop even the basic infrastructural facilities.The libraries, labs, supporting infrastructural facilities and the quality of faculty play an important role in improving the quality of education, but a majority of the government managed educational institutions find it difficult to promote the quality of their service mix, party, on account of financial crunch and partly because of professional deficiency. With an increasing pressure of population, the demand is increasing. The users and potential users have high expectations since they witness their counterparts elsewhere in the world available of world class educational facilities which are denied to them.Weaker sections of the society and the illiterate segments need educational assistance as they cannot afford the expensi ve educational facilities offered by some of the privately managed schools and colleges. The universities also present the same picture. Right from the primary to the higher, almost all the centers are in a poor condition and two important reasons obstructing them are inadequacy of finance and lack of professional excellence. The syllabi of the traditionally managed educational institutions are not in tune with the emerging trends and evolving developments.There is no corresponding relation between the formal and informal education, leading to a number of allied problems. The public fail to get informal education and this obstructs the process of developing quality people. The limited number of people getting education in the world class institutions may be professionally sound but a majority of them lack informal education. They are totally unaware of traffic and civic sense and aesthetic values which keep them ignorant of work culture, conviction and commitment.So, it is necessary that educational institutions in general make ensure that both the streams of imparting educational assistance, formal and informal, are given due importance. A majority of the problems are due to inadequacy of finance and the process of mobilization of financial resources is difficult. The image problem is obstructing their professionalized efforts. They find it difficult to raise the fee structure and the donors and potential donors are disinterested in their problems. The grants from government or other agencies have shrunk.Thus they are facing a number of problems on the financial front. There appears to be no way for an improvement in their financial position. It is against this background that we recommend the urgency of conceptualizing social marketing principles by these educational institutions. Professionalize services open the doors for multi-dimensional improvements. The marketing professionals using innovative marketing strategy will be able to improve their position. Of late there has been an attitudinal change as the parents in general are quite interested in quality education.In a majority of the cases they prefer to avail of quality services even if the fee structure is high. Of late expenditure on education is considered a productive investment and this has led to a qualitative transformation. Financial institutions and commercial banks are now evincing interest in resolving the problems of the weaker sections of the society who are not unable to afford expensive quality services. Where the educational institutions are performing well and playing a positive role in the development of quality people, it is quite natural that people develop a positive attitude towards them.This will also motivate the donors and potential donors since they witness productive use of their money. This broadens the avenues for the mobilization of financial resources. Since they have been making positive contributions to the process of development, the government w ould also evince interest in providing adequate grants. Then the social welfare organizations too would come forward to solve their financial problems. The marketing professionals, with the help of a sound service mix, will be successful in improving the quality of the core and peripheral services.The core services can help them in regaining the lost image, while the peripheral services will add additional attractions to their service-mix. When the educational institutions find themselves financially sound, development requirements will be conveniently fulfilled. The marketing professionals will find it easier to promote since they have made positive contributions. The public will become aware of the outstanding performance of the educational institutions leading to a better mage. The fee structure should be made optimal to improve the financial health of the educational institutions. The users will not hesitate to invest because they find justifications for the same. The infrastruc tural facilities can be enriched and the development of faculty would get due attention Thus, the marketing professionals can play a positive role and the educational institutions would emerge as an industry contributing significantly to the process of developing quality people.The mission will then be achieved since the vision has changed. The organizational goals of improving the quality, satisfying the users, developing the educational institution and increasing the number of satisfied group of users can conveniently be accomplished with the removal of image problem and the educational institutions will start contributing significantly to the process of human capital formation vis-a-vis socio-economic transformation. ConclusionTo strengthening the Non-profit/Not-for-Profit/NGOs sector through a radical restructuring of the government machinery, a radical change in the prevailing mindset of policy makers and corporative giants and a radical reallocation of resources in order to ma ke the people themselves the principal authors of their own future. They must be provided easy access to economic advantages they frequently are not entitled to benefit. They must not be treated as beggars/slavers and dependent downtrodden segments of society but as equal partners.Such a dramatic change requires a vigorous, broad-based participatory dialogue and committed leadership- leadership with clear vision and daunting courage.References: 1. Marketing Management –Second Edition-Tapan K Panda-Excel Books, New Delhi 2. Marketing Non-Profit Organizations –First Edition- S. M. Jha-Himalaya Publishing, Mumbai 3. Educational Marketing- Services Marketing -2002- S. M. Jha-Himalaya Publishing House, Mumbai 4. Marketing for Non-Profit Organizations- 2004-P. kotler-PHI 5. CAPART Reporting – Floating NGO is Good Business-TOI/23/10/01

Globalization Essay Example | Topics and Well Written Essays - 1000 words - 1

Globalization - Essay Example Fashion images projected in the films, magazines, television, and the Internet have created a global style that has spread across different cultures and geographic boundaries. T-shirts, blue jeans, baseball caps, and athletic costumes are traded everywhere from China to Manhattan, and to the African villages. Fashion systems in Asia, Africa, and the West borrow different kinds of textile elements and styles from one another. All these styles are housed under one roof in the large shopping malls in the rich countries. These products gain the attention of customers belonging to all age-groups, ethnicities, genders, cultures, and professions like high-tech global bazaars. This trend of the homogenizing effect across countries and cultures as well as the increased variety of costumes and accessories within the geographic locations reflects a global paradox. Although the shopping malls in different countries across the world have similar stores and the products sold are same, yet every si ngle item has a huge variety. There is a seemingly baffling and infinite variety of cuts and fits in jeans both for men and women, ranging from the billowing baggy style to the stretched tight jeans, and from tapered at the ankle jeans to the bell-bottom jeans. Different styles have been developed to suit the individualistic needs of men and women belonging to different age-groups, and having different heights and physiques. â€Å"While a somewhat baggy, â€Å"relaxed† cut can signify dignified middle-aged femininity, a baggy cut taken to excess can signify hyper-masculine ghetto street smarts. Each variation takes its turn as an ephemeral and arbitrary signifier of shifting identities based on age, gender, ethnicity, or subculture† (â€Å"Globalization†). These days, the Fashion week in different cities around the world including Oslo, Berlin, Lahore, and Kiev are the same. The Fashion week was first organized in 1943 in the New York City. In those days, it was not possible for the Americans to visit Paris to know the latest trends in fashion. The objective of the organizers of the event was to attract the American designers. Fashion weeks are events in which both national and international designers get an opportunity to display their works which not only helps them gain the media attention but also earns them millions of tourist dollars in revenue. Proliferation of the fashion weeks all over the world is a potential sign of globalization of the fashion industry. These days, the most impressive fashion weeks are annually organized in London, Paris, New York, and Milan. The fashion industry grew by leaps and bounds as the fashion weeks were started to be organized in the Islamic countries. In the year 2006, the first fashion week was organized in Tehran. This fashion week featured modestly dressed women. The models wore hijabs, abayas, gowns, and other Islamic outfits in bright colors and prints. In the same year, fashion week was arrange d in New Delhi which featured 60 designers. Out of the 160 buyers who were attracted by the event, over 70 were international. The event earned the organizers profit worth $50 million. Globalization of the fashion industry reached its apogee with the use of the Internet. Internet not only spread awareness about the latest fashion trends, but also enabled the consumers to shop the latest

Give some example of ethical issues that you have experienced in jobs, Essay

Give some example of ethical issues that you have experienced in jobs, and explain how HR did or did not help solve them - Essay Example n Kelvist insurance company where I work, cases of racism against the blacks who are [perceived as inferior workers have been rampant, one clear example is when an international non-governmental organisation approached our company to offer health insurance services to their workers in war-torn countries of Africa. The department head who would have dealt with such a case was out of office and his assistant who happened to be a black woman had been left in charge. Subordinate workers especially the whites in the department who had not been comfortable with having a black woman as their boss defied orders to serve the guest from the nongovernmental organisation on the pretext that the assistant department head is an African and therefore unqualified enough to handle a case of such a magnitude with the respectable NGO (Weiner 1492). Disciplinary action against the workers who were undermining the leadership capabilities of the assistant head of department were taken and all of them were interdicted except one who was transferred to another department in a lower capacity and with further disciplinary action in case he was involved in such an incident again. This has helped reduce the cases of racism in the organisation drastically since no single such case has been experienced after the disciplinary action was taken against the racist

The role of regulation and crisis Essay Example | Topics and Well Written Essays - 1000 words

The role of regulation and crisis - Essay Example The subprime crisis was also an outcome of negligence of financial regulatory body as well as the professionals engaged in accounting and auditing process. To have a better understanding of financial crisis the role of government, regulatory body, accounting system & standards, political environment and capitalism needs an analysis. From 2001, the Lamfalussy framework was introduced in EU system of supervision and regulation. The framework was arranged in four separate levels and published by European council (Great Britain: Parliament: House of Lords: European Union Committee, 2009, p.12). These regulations are responsible for making the accounting and auditing process more transparent. After the great depression, International Monitory Fund and World Bank were established to avoid the causes which actually results into depression. But these regulatory bodies are almost 65 years old and are ill equipped to handle the complex banking environment of 21st century. Almost all the major economies have their own regulatory bodies, like Financial Services Authority (FSA) of UK and the Securities and Exchange Commission (SEC) in US, but they failed to check the financial crisis. Even the Basel II Accord agreement that was published in 2004 failed to detect and control credit crunch. Many banks are blaming Mark to Mark et system for development of such a disastrous financial crisis (Rayner, 2008). The financial system is based on the trust and faith, but collapse of Lehman Brothers, Bank of America and PNC Bank Corp are few examples of how the policymakers and regulators failed to maintain people’s faith in them. Most surprisingly America’s financial system failed to manage risk and proper allocation of capital (Stiglitz, 2008). Fair Value Accounting or US Accounting Standard FAS 157 is basically used for determining fair value or market value of the assets and the liability. Many critics argued that fair value accounting is highly

Exam Essay Example | Topics and Well Written Essays - 750 words - 2

Exam - Essay Example is the pros and cons of withdrawing my services and return all the money paid by the pharmaceutical company or continue with the project and turn a blind eye to the side effects of the drug. I would not continue with the project because of guilt conscience that would torment me for the rest of my life considering that I may have contributed to the death or paralysis or even permanent brain damage of an individual due to my greed for money and fear or being bankrupt, which all add up to selfishness and individualism. It will also mean that I will be looking over my shoulders each time and jumping every time I hear police siren for fear of being incriminated as a participant. It is therefore better for me to be declared bankrupt than to â€Å"kill† humanity and live with anxiety and torture for the rest of my life. b) Avoidance of such a situation in future is by carrying out a complete background check on the clients before entering into any contracts with them. This will ensure the protection of the business and all the personnel there and also act to uphold the integrity of the firm or company. A blemish in the background check that could have serious implications for the firm in future should not be ignored. It is better to lose that contract then than to have future problems like the one discussed above. c) If such a scenario as the one presented above is unavoidable, it is better to have damage control strategies like having lawyers for the firm who can defend the firm in case things go haywire in future. The other way is to have an exit strategy like having invested in other types of businesses or having money saved somewhere which you can use to start a new business elsewhere. Insurance cover also comes in handy in such a situation and all these are measure to protect you, the staff and the business or firm. a) Encryption is codifying information so that others cannot be able to access it or understand it without having the code specially made for that

MAN SEARCH FOR MEANING Essay Example | Topics and Well Written Essays - 750 words

MAN SEARCH FOR MEANING - Essay Example Uninterrupted and successive strokes of negative impacts naturally cause gloom leaving a sense of bleak future. Although intermittent, impacts of positive feedbacks create a sense of over confidence which many times pave way to egotism and subsequent pitfalls thereby maintaining a vicious cycle. Oscillation between these two ends weakens human mind to land on a clear cut understanding what the meaning of life is. In fact, it is very fluid. To conceptualize the concept the phenomena and the factor of time have necessarily to be judged in the right sense. For the meaning of life differs from man to man, from day to day and from hour to hour. What matters, therefore, is not the meaning of life in general but rather the specific meaning of a persons life at a given moment. As such, according to Frankl, any verdict, judgment or assessment at a moment is subject to change at any other moment. This passes much light on our sheer incapacity to act on the strength of our ideology framed already on the basis of previous affixing of meaning. Going by the events around us becomes inevitable in several circumstances especially when under the influence of fetters. Multifaceted approach is practically impossible as the only process of thinking is concentrated in getting the fetters released. Even the various aspects of ideologies are diverted towards the same direction. Only by allowing a very strong contention of good hope of release would make it possible to think outwards. Such strong contention allows accepting things as such. Once we begin to accept things as they are, a ray of brightness enters. Lateral thinking feasible only under conditions of complete fulfillment or contentment. However, honing of our thinking process is made convenient under fettered situations. Several mighty works of great people have emerged at prisons. This proves the truth that man begins to observe his own

Infectious Diseases within Inmate Populations Essay

Infectious Diseases within Inmate Populations - Essay Example The research has been carried out this way to give more of an interpretation on the realism of the prison environment and what is currently proving adverse and hard to control. The conclusion summarizes the main points and brings emphases to the strategies that have been implemented in the last few years to keep down the rate of infectious diseases among the inmate population. In just the past five years the amount of people being incarcerated in America has increased dramatically, topping the statistics of other countries who incarcerate individuals on a yearly basis. Because of this continuing problem disease has become eradicate in the prison environment and there are times when the attempt to control it is overwhelming to prison and public officials (Needels et al 2005). However, in years dating back to the mid 1900's, the spread of disease in prison was even more intensive than it is today. The only difference was the occurrence of disease was kept concealed and many people were exiting the prison system with infectious diseases without being aware of them. ... Therefore in order to appropriately detour disease in the prison and jail systems in the future there needs to be extreme precautions and remedies put into affect in today's time before this issue expels over into the community as an epidemic of disease related illnesses. Of course, one of the most difficult infectious diseases within the prisons in the United States is the wide spread illness of HIV. In fact it has been a difficult disease to try and combat for many years but this is due to the fact of the activities within the prison systems that can lead to the acquisition of HIV in the inmate population. For instance, many prisoners engage in activities such as homosexual acts, unsterilized needle usage for tattooing and drug use, unsanitary habits, etc; within the prison environment which leaves them open to contracting a major disease such as this one and therefore the contraction of it within an inmate population is extremely high and very difficult to keep at a minimal level. However peer education has proven to be an essential way to provide prisoners with literary materials that help them to understand how to protect themselves from contracting such serious illnesses like Hepatitis and HIV (UNAIDS 1996). Nevertheless, there are still many p rison and jail systems that are highly lacking in intervention methods to control infectious diseases. This poses many concerns for the officials who work inside the prison for not only are the inmates health issues a concern but the health of those trying to maintain law and order within the prison environment, and those who visit inmates from the neighboring communities becomes a major problematic area for health officials trying to keep disease to a minimum. This is why it was previously stated that

Diacyl Glycerol in the Context of Diabetic Nephropathy Assignment

Diacyl Glycerol in the Context of Diabetic Nephropathy - Assignment Example Diabetic nephropathy is a serious diabetes complication characterized purposely by albuminuria and glomerular hyperfiltration and it is one of the most known common sources of a final stage of renal failure, especially in the western world. It is characterized by a massive growth of the extracellular matrix with coagulation of the tabular basement covering and the glomerular. A buildup of extracellular matrix proteins such a laminin, fibronectin, and collagen are known to cause mesangial enlargement making most of the kidney cellular elements targets of hyperglycemic damage. During hyperglycemia, the levels of glucose in the proximal tubular cells are increased causing DAG levels to increase (Tomino 16). The DAG accumulation leads to the activation of PKC and overproduction of TGF-ÃŽ ² which may be a negative feedback of intracellular cell accumulation. Through the de novo amalgamation of diacylglycerol (DAG) protein kinase C is activated which leads to further activation of other intracellular indicators in transduction systems like the extracellular regulated kinase (ERK). The activation of the three pathways: DAG, ERK and PKC are one of the most significant molecular mechanisms of the progression and development of diabetic nephropathy (Becker, Bilezikian, Bremner et al 957). By inhibiting the three paths there was a prevention to the development of glomerular dysfunction in diabetic people which proved the hypothesis that the three paths are important in diabetic nephropathy. Thiazolidinedione compounds inhibited PKC activation by ensuring that the DAG kinase was activated which prevented albuminuria, glomerular hyperfiltration and the excessive manufacturing of extracellular matrix proteins for Type 1 diabetes. Researchers have confirmed the signing of the activation of the three pathways in the growth of glomerular dysfunction in diabetic nephropathy. Pathophysiology due to a problem with the signaling pathway: DAG is an upstream deactivator of PKC, a pathway responsible for the excessive formation of urine in the kidneys. When DAG has activated it ensures control of urine in the urine bladder by relaxing its muscles regularly.  

Request for Funds to Expand to Outdoor Catering Assignment

Request for Funds to Expand to Outdoor Catering - Assignment Example As such, the restaurant is considering other options that can help it serve its distinguished customers adequately. Currently, the fast food market is experiencing a rapid growth due to the increase of the working class customers. These are a group of customers who have money to spend and thus offering opportunities for investors to venture into the fast food industry. In this regard, this proposal invites venture capitalist to help Seasoned Catering to expand its business to outdoor catering. Seasoned Catering is a fast food restaurant that serves organic fast food to its customers. Over the years, the restaurant has seen its customer base expand due to an emphasis on healthier food products. Currently, Seasoned Catering has one outlet located in the city center and mainly serves the working class who has limited time to cook at home. The prices for Seasoned Catering products are customer friendly and this has helped to increase the demand for products from the restaurant. The restaurant at the moment has a staff consisting of 10 caterers and two management staff. However, the increasing number of customers means there is need to add more staff members to improve service delivery. While the restaurants maintain a focus on its working-class customers, it has also noticed the opportunity to also serve customers at their doorstep. This would help to improve the restaurant's sales volume and profits by over 70%. However, Seasoned Catering lacks adequate start-up that can ensu re it reaches organic fast-food customers in different locations around the city (Woolard & Condon, 2013). The outdoor catering for fast food is a new service in the market and it provides significant opportunities to increase sales and profits respectively.  

Oil Paintings Essay Example for Free

Oil Paintings Essay The oil painting technique traces its roots all the way back to a time between the fifth and ninth century when it was first used in Western Afghanistan, yet it was made famous and the premier means of expression by the Renaissance movement in the 15th century by men like Leonardo Da Vinci and Raphael (Davide 46). The reason the oil painting technique gained this newfound popularity was due in large part to its ability to convey things such as human flesh more accurately while also giving the painter weeks in drying time to work. However, in order for us to properly understand the oil painting technique, we must first understand its composition and ability to create. The paint itself is created using two elements: pigments and oil. The pigments are dry colorants, such as mineral salts and other earth types, ground-up into a fine powder and separated by color. But since the pigments could not adhere to the painting alone, oil was used as a binder to do just that. Typically, linseed oil was used because it can polymerize, and therefore is a drying oil (Mayer, Ralph, and Sheehan 123). However, other oils such as walnut oil, sunflower oil, and tung oil are also used, especially if the artist would want to alter the drying times of the paint or lessen faint colors. A good example of an artist who even used different oils in the same painting was Leonardo Da Vinci, who â€Å"†¦ used a combination of oils while painting Adoration of the Maji, which some speculate was for the benefit of the artist to takeover this unfinished work† (www. henryfordgroup. org). Additionally, there are other elements to the composition of the oil painting that help altar the paint. In order to make alterations and correct elements, artists like to paint multiple layers; this also gives them the luxury of stripping off the paint already applied to the gesso (white glue that covers the medium on which the painting will be applied) without ruining the portions, which they would like to remain permanent. However, for the artist to do this, they need to apply thin layers of paint initially (‘under painting’), meaning they must mix the oil with a solvent such as white spirits or turpentine to dilute the oil. This is especially good for the artist using the â€Å"fat over lean† ethod, where each layer of paint contains more oil than the previous layer. Additional additives would also include varnishes that are usually made from damar gum crystals dissolved in turpentine, thus sealing the work and giving the painting a greater glossiness (Davide 47). The advantages of oil paintings include durability and versatility; oil paintings completed using proper drying time and properly created are very durable. Oil itself is non-polar and hydrophobic, meaning it will repel water, a key element in the deterioration of many pieces of art. Furthermore, oil actually dries through oxidization, in which â€Å"†¦non-polar covalent bonds are governed by the ionic forces between functional groups and the metal ions present in the pigment† (Mayer, Ralph and Sheehan 125). The consequential result is a stable film that’s bit of elasticity helps prevent any bleeding or flow from gravitational pull. In terms of versatility, varnishes allow for one to work on and complete independent elements over a vast time frame, while also the stripping of the varnish allow for the proper cleaning of paintings after many years of display. Moreover, the fine pigments ground into the oil allow for greater optical effect and translucency, which makes things such as human skin appear far more life-like. And with the use of a smooth surface greater lightness is reflected in the oil painting, which the varnish will help accentuate color and depth (Mayer, Ralph and Sheehan 125). This is due to the multiple refractions the varnish helps create, thus creating more perspective in the painting itself. There aren’t many disadvantages when it comes to oil painting, yet there are issues with drying time, aging, and blending. Drying time is an advantage to quite a few artists, yet those who like to use a sequence of washes in quick succession often find the oil painting technique difficult (Davide 48). Also, most curators would tell you that it takes from 60-80 years for an oil painting to finish drying. Aging concerns also are a major disadvantage, especially when artists use linseed oil, which tends to yellow or darken with age. However, this aging can be stifled if the artist has the proper tools. Finally, blending can also be a key concern because the oil tends to blur together causing the painting to become muddy and taking away from istinctive properties. The oil painting technique is typically applied to a canvas that is composed of a linen or cotton cloth and wooden â€Å"stretcher. † The canvas can then be coated with animal glue and primed with a mixture of white paint and chalk. This medium has been very popular since the 16th century; however, other mediums for oil paintings such as panels, linoleum, paper, and slate were also used (Davide 48). The canvas, though, was highly regarded for its lightweight, cheaper, and not prone to warping like a panel. In conclusion, the oil painting technique is still a very popular method used by artists today. However, many artists don’t make their own paint, rather they buy tubes from specialty stores, but still many of them stress the importance of knowing the components of the paint in which they are using. And as a result, those artists are able to showcase their works to the best of their abilities, because their understanding of the materials allows them to make adjustments and highlight key elements, thus putting their knowledge on par with the great painter’s of the Renaissance.

Skodas Marketing Turn Around

Skodas Marketing Turn Around How did Skoda manage this major turnaround in the public perception of the company? Analyse the changes that have taken place [55 marks]. In your analysis, you should use knowledge of management strategies and approaches that you have gained from the module or further study [40 marks]. Please make sure that you give clear and complete references to the sources of any of the concepts or information on the company that you include. In the early 1990s Skoda was a struggling company, faced with a shortage of skilled labour, low productivity, high debts and low sales (North, 2009). Skoda was producing out-dated and unreliable cars, causing its brand to be synonymous with unreliability. VW turned around its fortunes with changes in technology, management practice and marketing. Key to its product offering was the utilisation of VWs common platform approach, another cornerstone was the recognition that the brand required a complete overhaul. Skoda is now a successful part of the VW Company and for the large part has seen strong sales and profit. More recently, tough market conditions have made business difficult with most competitors suffering. Skoda however, has found itself in a stronger position than many; an astonishing achievement considering its poor market position only 20 years ago. Skodas roots are based in early 19th Century Czechoslovakia when Và ¡clav Laurin  and Và ¡clav Klement began to produce their own bicycles. This progressed quickly to motorcycles and eventually automobiles in 1905. It was not until the 1920s when Laurin and Klement became partners with Skoda Works, the conglomerate arms manufacturer and the origin of the enduring name. After the global depression in the early 1930s, Skoda successfully exported models such as the Popular until the break out of World War 2 and the German occupation. During this time the Nazi occupation directed industry efforts towards arms and munitions and hence production in this period sharply fell. Post World War 2, Czechoslovakia fell behind the iron curtain and became part of the centrally planned communist soviet government. Designs were overhauled and updated models were still being developed through until the 1960s. However, at this point western technological advancements overtook that of Skoda and the i nherent inefficiency within the centrally planned economy began to take an effect. Towards the end of the communist regime Skoda were still producing models based on those from the 60s and subsequently became the basis of ridicule for poor reliability and quality (North, 2009). This is essentially the basis of the tarnished brand that had to be rebuilt in order to achieve its current position in the market. Skoda was producing cars that were poor compared to its competition and using technology that was hopelessly out of date (Edmondson, 2007). Ailing Skoda was bought by VW and began to turn Skoda around, largely by integrating it into its own highly successful business model the part and eventual complete sale by the Czechoslovakian government to VW represented an innovation in government foreign business policy (Lengyel Cadil, 2009). In order to compete in western markets in which capacity for cars exceeded demand resulting in a buyers market. In order to survive from competition, it needed to assess its product offering and brand image in the pursuit of market perceived value. In order to address Skodas issues VW re-aligned Company objectives to produce a quality value car and a strong brand image. In order to increase the efficiency and quality of the Skoda production, VW began to train employees in its management methods. Management across different businesses require consideration for organisational culture especially when working within an international setting (Naylor, 2004 pg120-121). The VW management had to deal with differences in business culture. Initially VW training did not improve the productivity of the Czech production plants, as the Czech engineers had adopted a very flexible improvisatory way of working. VW employed strict control on methods and made use lean production methods such as the just in time (JIT) management. Although it is generally more efficient and cost effective (Naylor, 2004, pg 510-511), JIT can involve short delays or pauses whilst waiting for the correct parts to arrive to maintain quality. This contrasted with the Skoda improvisatory style of working. VW took on more of a Human relations approach to its management, and by understanding and respecting Skodas business culture it was able to break down inflexible aspects of the old Skoda culture whilst working with other parts such as their vast and varied experience in order to bring about successful change. The management adapted their management style from a very directive role to include aspects of behaviour in order to deal with the cultural differences and more effectively manage the new workforce (Naylor, 2004 pg 10-11). The management also introduced novel methods to achieve Total Quality Management (TQM), this reduces the number of errors on the production by making everyone responsible for quality control as opposed to only checking for faults at the final stage of the production line and therefore increasing productivity (Naylor, 2004 pg 510-511). To achieve this VW introduced the Red Button which halted the production line when a fault was spotted by a member of staff. This introduction encouraged personal responsibility for fault checking. The knowledge that anyone could halt the assembly line and highlight individual errors combined with the fact that more errors were spotted and corrected before reaching the end of the assembly line resulted in less errors reducing the number of defects. After making changes to the management and workforce to deal with VWs culture, VW began to work with Skoda on its new vehicles, based on the VW common platform approach. The common platform approach allowed many cars to share the structure. This allowed Skoda to immediately take advantage of the latest advancements of VW technology, massively reducing the cost required to produce a new model. The common platform approach allows for innovation at the visible customer-facing parts of the vehicle. Creating a flexible management and employing VWs methodology worked well for Skoda. The result was the creation of cars which were as if not more reliable than VW badged counterparts. The Octavia beat its VW counterpart the Golf in endurance tests (North, 2009). The result of combining VW management and technology with Skoda know-how had resulted in cars that were more reliable than VW was producing on its own. Skoda now produces quality vehicles winning awards across Europe and the world (appendix 2.) including Car of the Year in India 2009 (Skoda, 2009). This high quality production also resulted in high customer satisfaction scoring Skoda highly in independent customer satisfaction surveys. In the 2007 European consumer satisfaction and quality studies, it ranked top ten in France and Germany and in Britain ranked 2nd (Edmondson, 2007). From internal customer research Skoda discovered that 98% of its customers would recommend Skoda to a friend (The Times Online). From the outset and throughout the introduction of the new VW based Skoda models, the branding of Skoda was overhauled. From the outset It was clear initially that Skodas brand was poor in most of Europe, Skoda was associated with cheap poor quality and unreliability and VW spend a large amount of money to Decontaminate the brand image adverts admitted flaws of the past 548 changes and Its a Skoda honest (North, 2009). In 2006 Skoda reviewed its market position and conducted a SWOT analysis. It was clear that the brand was still within a Niche Market an assessment of its brand suggested that although Skoda had been successful at disassociating itself with low-budget and low quality it still had a weak and neutral image compared with its competitors. (The Times Online) It was also clear that Skoda owners were happy about owning a Skoda and. Skoda decided once again to reposition its brand to gain market share in the mainstream car market. Skoda responded with a new marketing strategy, again leaving behind its successful brand defensive tactics. Its new market strategy was based around the happiness of its owners as shown in satisfaction surveys with the confident slogan the manufacturer of happy drivers. Promotion centred on this emotional draw with adverts such as the Cake during the advert the actual car is not shown at any point (The Times Online) This flexible management, commitment to quality and brand recognition gave Skoda the over-haul it needed. Since VWs take 20 years ago, Skoda sales have quadrupled to 650,000 cars and are responsible for 25% of VWs profits. Skoda product positioning was competing with other upmarket brands such as VW and Audi not only on price but also on quality (North, 2009). Skodas success followed the introduction of the Octavia and the Fabia, these were based on VW platforms this allowed the underlying chassis to be based on underlying modern, tried and tested technology. The Octavia beat its upmarket rival the Golf in endurance tests proving that management organisational and cultural changes at Skoda had allowed for the culmination of VW management and Skoda experience had produced a product even better than VW alone. In 2005 Skoda moved to diversify its brand by expanding its range into new and growth markets segments such as MPVs and SUVs allowing it to diversify and increase the size of its target market these also sold well. Similarities with Skoda can be found in Rover. Rover founded in 1877was nationalised in 1970 caused by labour strikes and financial difficulties. It was then privatised and passed around to various parent companies. Its issues with an out-dated and un-reliable product, with poor brand image and financial instabilities were never resolved and resulted in MG Rover declaring bankruptcy in 2004. Skoda was a struggling company, turned around by VW. Key to its success were VWs management strategies combining directive and organisation approach to management VW was able to aid Skoda in producing a competitive product and a strong brand image. Skoda is poised for future growth within both western and emerging markets (Edmondson, 2007). Bibliography (n.d.). Retrieved 03 1, 2011, from The Times Online: http://www.thetimes100.co.uk/downloads/skoda/skoda_13_full.pdf Edmondson, G. (2007). Skoda: Volkswagens Hot Growth Engine. Bloombery Businessweek, sep 14 2007. Lengyel, B., Cadil, V. (2009). Innovation Policy Challenges in Transition Countries: Foreign Business RD in the Czech Republic and Hungary. HUMAN CAPITAL, INNOVATION, KNOWLEDGE, Volume 16, Number 1, 174-188. Naylor, J. (2004). Management Second Edition. Prentice Hall. North, P. (2009). The Rise of Skoda . Engineering Automotive, pg 25-26. Skoda. (2009). Skoda Annual Report . Appendix 1. Laurin Klement is the original brand name used by the founders of the bicylcle company they started in 1895 which became Skoda, named after the company founders Và ¡clav Laurin and Và ¡clav Klement. As at the end of 2009, Ã…Â  koda Auto Groups worldwide workforce comprised 26,153 employees including 1,986 temporary employees and 1,336 people employed by subsidiaries of Skoda Auto Group. In 2009 Skoda Auto Groups injury rate was 1.6 injuries per one million hours worked. In 2008 Skoda Auto Group achieved 200,182 million CZK from sales and 10,818 million CZK in profit after tax. In 2009 Skoda Auto Group achieved 187,858 million CZK from sales and 3,462 million CZK in profit after tax Audi, Bentley, Bugatti, Lamborghini, Skoda, Seat and Scania are all part of the Volkswagen group. Source: Skoda Annual Report, 2009

Definitions on the concept of nationalism

Definitions on the concept of nationalism Nationalism is a concept that is not easily defined. There are numerous definitions and forms of what is nationalism, and many of these definitions even overlap. However, there is no one definition that is more adequate than another. Keeping in mind that these definitions are constantly evolving, with thorough analysis and the juxtaposition of arguments set out by eight prominent scholars, a clearer definition of nationalism can be attained. To begin with, the most well know definition today is from Professor Anthony Smith. He states that nationalism is simply an ideological movement for attaining and maintaining autonomy, unity and identity for a population which some of its members deem to constitute an actual or potential nation (Smith, 2001). In this definition, Smith reveals what he believes the three main goals of nationalism are: autonomy, national unity, and national identity. Even Smiths profound definition has not been available for very long considering he was born in 1933. Although there is much argument on the definition of nationalism, Smith agrees that there is one main point of agreement and that is that the term nationalism is a modern phenomenon (Smith, 2001). Civic nationalism is basically defined as a group of people which have a certain loyalty to civic rights or laws and pledge to abide by these laws. Ethnic nationalism is basically a group that possesses a common culture, language, land, etc. It is more specific in terms of who can be in it (McGregor, 2010). Smith writes that every nationalism contains civic and ethnic elements in varying degrees and different forms. Sometimes civic and territorial elements predominate; at other times it is the ethnic and vernacular components that are emphasized (Smith, 2001). Smiths most popular argument features civic and ethnic types of nationalism as opposed to eastern and western types. Even more specifically, Smith makes the distinction between both civic and ethnic nationalisms. He also believes that Many modern nations are formed around pre-existing, and often pre-modern, ethnic cores (Smith, 2001). Smith is claiming that nations had pre-existing-origins prior to their new origins of their new nation. One of the most important arguments by critics is that the civic and ethnic viewpoint of nationalism collapses too much on the ethnic category (Shulman, 2002). Smiths definition seems to be the foundation for nationalism, although he ce rtainly was not the first to attempt to define it. Other scholars go in to more detail on certain elements of the definition, but most relate back to Smiths original definition. On the contrary to Anthony Smiths definition of nationalism pertaining to the civic and ethnic type, Hans Kohn has argued that the two main types of nationalism are eastern and western. His definition states, Nationalism is a state of mind, in which the supreme loyalty of the individual is felt to be due to the nation-state (Kohn, 1965). Kohns argument includes both eastern and western types of nationalism which refer to Eastern and Western Europe. Eastern nationalism conceived the nation as an organic community, united by culture, language and descent (McGregor 2010). This particular idea could possibly be related to Smiths ethnic type of nationalism. Western nationalism conceived the nation as a political and civic community, held together by voluntary adherence to democratic norms (McGregor 2010). Again, western nationalism could be perceived as a civic type of nationalism. This can be recognized as two similar classifications on two unfamiliar grounds. Kohn believes that national ism relates directly with eastern and western Europe and that it is also where the state of mind of nationalism originated. The main criticism of Kohns classification of nationalism is him being over simplistic. He certainly does not go into as much detail as Smith on the definition. He also relates only towards Europe which is why he is being identified as over simplistic. Next, Carlton J. H. Hayes definition of nationalism states, Loyalty and attachment to the interior of the group (namely the nation and homeland) are the basis of nationalism (Hayes, 1926). In this definition, a common cultural background and a common cultural group are considered the main factors in forming a nation (Naqvi, Ali). That remains true with most of the definitions of nationalism. Hayes definition of nationalism seems to be more specific to the ethnic ties toward nationalism. In other words, Hayes is saying that land, language, and blood are the basis of nationalism. He is saying that nation is something to be proud of (Naqvi, Ali). Hayes also believes that these ethnic qualities are the most important; even religion does not compare.   It is attachment to nationality that gives direction to ones individual and social postures, not attachment to religion and ideology. A human being takes pride in his national achievements and feels dependent on its cultural heritage, not on the history of religion and his faith (Hayes, 1926). This quote further proves Hayess view on nationalism and how it relates to ones culture and past, and specifically not related to religion at all. The reason Hayess definition is unique from others, is his emphasis on the fact that religion is not a factor in forming a nation. To further specify Hayess definition on nationalism he says, What distinguishes one human being from another are not their beliefs, but their birth-place, homeland, language and race. Those who are within the four walls of the homeland and nation, belong to it, and those who are outside it, are aliens. It is on the basis of these factors that the people have a feeling of sharing a single destiny and a common past. (Hayes, 1926). This quote goes hand in hand with Hayess definition of nationalism and just further explains it. According to Hayes, nationalism does not exist without that ethnic background. Furthermore, according to scholar Benedict Anderson, nationalism is, a new emerging nation imagines itself to be antique (Anderson, 2003). This is similar to how Anthony Smith and Carlton Hayes defined nationalism. It is mostly like Smiths ethnic nationalism, which focuses more on the origin of the nation. Anderson focuses more on modern Nationalism and suggests that it forms its attachment through language, especially through literature (Anderson, 2003). Of particular importance to Andersons theory is his stress on the role of printed literature (Anderson, 2003). In Andersons mind, the development of nationalism is linked with printed literature and the growth of these printed works. People were able to read about nationalism in a common dialect and that caused nationalism to mature (Anderson, 2003). Andersons definition of nationalism and nation differ greatly from other scholars. He defines nation as an imagined political community (Anderson 2003). He believes this because the nat ion is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity that makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings (Anderon, 2003). Not only is Andersons theory distinctive because of the printed literature theory, but also because it is the imagined political community. Another prominent Nationalist researcher, Ernest Gellner states that, nationalism is primarily a political principle that holds that the political and the national unit should be congruent (Gellner, 1983). Gellner was once a teacher of Anthony Smith. Although most scholars would agree that nationalism appeared after the French Revolution, Gellner further argues that nationalism became a sociological necessity in the modern world (Gellner, 1983). His argument is similar to the uniqueness of Benedict Andersons printed literature theory, but Gellner focuses more on the industrialization of work and cultural modernization to explain how nationalism expanded (Zeulow, 1999). Gellner believes that states only exist where there is division of labour, therefore the state comes before nationalism (Gellner, 1983). Like other scholars, Gellner believes that nationalism is a political force. Gellner also stresses the congruency of nation and politics. He does not believe one can occur without the other one. There are many criticisms to Ernest Gellners theory, including Anthony Smith saying, It misreads the relationship between nationalism and industrialization (Smith 1998). Not all of the critics view Gellners theory as a misread. Most agree that he is the father of nationalism studies and most say that his nationalism work was brilliant (University of Wales Press). One can usually relate their definition of nationalism with Ernest Gellner or Anthony Smith. Gellner stresses the importance of the political side, while Smith puts the importance on cultural. Neither are right or wrong, just a difference of opinion. Historian John Breuilly defends a more modern theory of nationalism, similar to Benedict Andersons. In reference to nationalism, he concludes, The rise of the modern state system provides the institutional context within which an ideology of nationalism is necessary (Breuilly 1985). Breuilly argues that the process of state modernization provides an important factor in understanding historical signs of nationalism (Cormier, 2001). Breuilly argues that nationalism does not have much to do with ethnicity or ethnic background, but rather more to do with political motivation. Breuilly is not the first scholar who believed that ethnic background had nothing to do with nationalism. In fact, Breuillys definition relates well to Gellners in the sense that they both argue in favor of political motivation. Nationalists are seen to create their own ideology out of their own subjective sense of national culture. (Breuilly, 1982). This particular quote is quite similar to Andersons imagined polit ical community theory in that Breuilly does not support the ethnic side of nationalism nearly as much as others nationalists. Breuilly criticizes most scholars due to the fact that they believe in national culture because he believes that there is no such thing. He believes that the political component of nationalism is by far the most important. Breuilly indicates in his definition the importance of the state system; hence the political force necessary for nationalism to occur. Next, Michael Hechter defines nationalism as a, collective action designed to render the boundaries of the nation congruent with those of its governance unit (Hechter, 2000). He further explains, Nation and governance can be made congruent by enacting exclusive policies that limit full membership in the polity to individuals from on one more favoured nations (Hechter, 2000). Hechter stresses the importance of the correspondence of the government and the boundaries of the nation; much like Breuilly in the sense that both of them indicate that nationalism requires congruency for it to take place. In Hechters book, Containing Nationalism, he expresses his belief that the reason nationalism occurs is because of self-determination. Hechter further explains his definition and clarifies that there are two different types of nationalism. The first one is of the ideology of freedom and he gives the example of the French Revolution. The second form is xenophobic or even goes as far as genocide (Hechter). This explains where the different views of nationalism come in; civic versus ethnic or eastern versus western. Furthermore, Hechter defines the two different types of nationalism to even more specific forms of nationalism that go beyond his original definition. These definitions include: state-building nationalism, peripheral nationalism, irredentist nationalism, and unification nationalism (Hechter, 2000). Hechter doesnt argue that there are two definitions of nationalism like other scholars do, but he concludes that nationalism is specific to the means of each and every situation. In Peter Alters definition of Nationalism, he states, Nationalism is a political force which has been more important in shaping the history of Europe and the world over the last two centuries than the ideas of freedom and parliamentary democracy or, let alone, of communism (Alter, 1994). His argument is similar to John Breuilly in the sense that he agrees that there is a strong emphasis on nationalism being a political force. Alter is saying that it has everything to do with being a political movement instead of the idea of freedom. In reference to nationalism, Alter states, It can be associated with forces striving for political, social, economic and cultural emancipation, as well as with those whose goal oppression (Alter, 1994). His outlook on nationalism seems much broader than other scholars. This particular reference virtually sums up many scholars definitions together. Alter does not seem to have a specific argument on nationalism, as in civic vs. ethnic or western vs. eastern but just an acceptance that nationalism could be based on all of these arguments. Again, Alter says, It can mean emancipation, and it can mean oppressionà ¢Ã¢â€š ¬Ã‚ ¦ dangers as well as opportunities (Alter, 1994). There is no precise argument when he tries to define nationalism even though he does have the idea that nationalism is directly related to a political force. Alter also states that nationalism was important to shaping Europe, however most scholars agree with that statement to begin with. Most modern scholars would relate to Alters style of defining nationalism. In conclusion, the definition of nationalism is not easily defined and scholars that have tried to define it differ, in some amount of detail, from each other. Each scholar seems to have his own uniqueness and input to the definition, however, these definitions tend to pertain to one certain area of nationalism. According to the eight previous scholars, there are a myriad of styles of nationalism including: political, cultural, ethnic, civic, eastern, and western. Many aspirations are desired because of nationalism, including establishment of homeland, separation, expansion, etc. Although the definition of nationalism is essentially particularistic, scholars have been able to identify a few common ideologies. Some common ground includes; most scholars agree that nationalism started after the French Revolution. They also agree that nationalism occurs because of a desire for national independence. Scholars are always doing research and finding new things which will result in new defini tions. Most of the most protrusive definitions of nationalism have come about in the last fifty or so years, so no telling what scholars might come up with in future years.

The Forbidden Love of Romeo and Juliet :: Free Essay Writer

As the feud between two families, Capulet and Montague, continue, their children, Juliet Capulet and Romeo Montague, face a bigger problem; forbidden love. Taking place in Verona, an ignorant Romeo first meets a childish Juliet at the Capulet’s party. Romeo and his kinsman, Benvolio, attend the party masked, searching for his first love, Rosaline. Coincidentally, Romeo meets Juliet, a new beauty, and falls in love with her not knowing the fact that she is a Capulet. The feud continues, leading one mistake after another, until both families realize their selfishness at the last minute. The unfortunate tragedy of two â€Å"star-crossed lovers† is ironically caused by the impetuosity of Romeo and Juliet themselves (Shakespeare 7). Impetuosity is the main flaw that leads to the early death of Romeo and Juliet. Impetuosity in their sense of honor, love, and their sense of idealism contributed to Romeo and Juliet to an early death. They both had a sense of honor and were full of love and idealism. These virtues, honor, love and idealism, that seek to sustain life, end up destroying them. Romeo and Juliet become victims of their own fate because they carry everything to the highest standards and are too inexperienced to decide the fate of the love between them. Romeo had honor as his virtue, which caused him to fight Tybalt for killing Mercutio: Romeo. †¦My very friend, hath got this mortal hurt / In my behalf – my reputation stained / With Tybalt’s slander – Tybalt, that an hour†¦ / And in my temper softened valor steel! (3.1.116-122) Romeo denies the fate of Mercutio who fought against Tybalt and lost, so he challenges Tybalt to fight in defense of his honor. His sense of honor would not allow himself to ignore the death of Mercutio. It mandated his absurd behavior to take Tybalt’s life which even further separated the Montague and Capulet family. Moreover, Romeo still decides to marry Juliet after he takes Tybalt’s life. His sense of honor leads him to find Father Lawrence who will marry both Juliet

Beating Murphys Law :: GCSE Business Marketing Coursework

Beating Murphys Law This article deals with the topic of how organizations should go about implementing new technology systems. The article is built around Murphy's Law that, "Whatever can go wrong, will." When organizations implement new system a lot of know problems cannot be avoided and unforeseen problems arise with even grater frequency. Chew outlines seven points to help launch a new system with greater success since they are essential for long-term survival. Key Notes: Â · It is estimated 50 to 70 percent of US firms experience failure in implementing advanced manufacturing technology. Â · New technologies often cause drops in productivity following introduction of new equipment that can exceed the price of the technology. This still occurs with incremental purchases of new inexpensive equipment. Â · Performance tends to drop shortly prior to installation, as firms make ready for new systems. Performance drops can last over a year after the introduction of new equipment. Â · The greatest cost stem from mismatches between the new technology 's capabilities and needs, and existing process and organization. Â · Lack of the different required knowledge about new technologies causes the failures and problems that arise. Solutions to problems usually lead to additional problems due to a lack of knowledge. Â · Rule #1 is Think of Implementation as R&D. Acquisition should instead be considered an ongoing process of data gathering and learning that evolves over time. The introduction of technology should be considered less an investment issue or technical issue and more a question of research design. Technical and organizational concerns should be addressed. The user and technology managers should work together in research of new technologies. Â · Rule #2 is Ask "What made it hard?" Not "How well did it work?" Firms should look to outside experience to not only help them decide what new technologies to invest in but also how to avoid the problems that arose from the technology. Inquiry should be an active even aggressive targeted search for information. Â · Rule #3 Learn in Many Ways at Once. Firms can learn through four methods: vicarious, learning from others experience, simulation, using models and experiments, prototyping, building and operating on a smaller scale, and on-line, examining the

Word Recognition for the Journey of Life :: Education, Phonics

Most adults are able to see words and instantly know their meaning. For example, we will see the word futon and associate it with furniture and not foods. Word recognition is a skill that is developed over years and occurs in stages. It is important for teachers to recognize these stages and Jennings, Caldwell and Lerner (2010) stress that knowing those stages will allow teachers to help those students with reading troubles (pg. 191). The first stage Jennings, Caldwell and Lerner (2010) mentioned is Logographic or the visual cue reading stage. You will often hear a mothers say that her child can read because he or she recognizes words of famous landmarks. This is because they recognized word using only visual cue (pg. 191). They then shift to the second stage of partial alphabetic stage or phonic cue recoding stage. In this stage, children have a working knowledge of the alphabet. Jennings, Caldwell and Lerner (2010) made clear that children are not reading whole words but are only looking at the first and last part of words and also mostly relying on pictures and context (pg. 192). From this stage, children move into the full alphabetic stage. Jennings, Caldwell and Lerner (2010) say by then they are paying attention to the pattern of words and how vowels are situated (pg. 192). The last stage is big accomplishment in reading. Known as the sight word reading stage children automatically recognize words w ithout chunking or sounding out. It is within this stage that comprehension takes place. Phonics help children learn to read. It is the first step in decoding or sounding out words. The first step in teaching phonic is to teach children how to identify each letter by its name and their sounds. Flashcards are great to use in this process. The letters can be shown and students say the sounds. As they progress I would implement phonogram as described by Jennings, Caldwell and Lerner (2010). Children need to know how combinations of letters make sounds. For example ck say k as in clock. I would teach this through word games. I would also show them that they can change letters to make new words e words such as cat into hat. Jennings, Caldwell and Lerner (2010) went on to say that it is also effective to read a book with decodable words and manipulate letters in words to make other words (pg.

Hypnotism Research Paper

When most hear the word hypnotism, they think of a mysterious, suited figure waving a pocket watch back and forth in front of someone’s eyes. Most picture this ominous man guiding his subject into a semi-sleep, zombie-like state with absolute ease. Once hypnotized, the subject effortlessly moves and speaks and acts as if they are on an invisible leash guided by the hypnotist. We believe the subject is compelled to obey any command, no matter how strange or unreasonable, muttering, â€Å"Yes, master. † This popular representation is what is shown of hypnotism in movies and television, but in fact, it is so much different.People have been pondering and arguing over hypnosis for more than 200 years, but science has yet to fully explain how it actually happens. Hypnosis involves the subconscious mind taking over and can be used for shows and entertainment or psychiatric hypnotherapy. Present day hypnotist, Cody Horton has been referred to as â€Å"The World’s Most S pell-Binding Stage Hypnotist. † She is the author of several motivating, self-help books, and self-hypnotism audio books that can help you solve just about any problem you may have. On Hypnotism,† a book written by the famous hypnotist, James Braid in 1860, helps to explain the origin of hypnotherapy and correct many of the historical misconceptions that have developed regarding the actual meaning of hypnotism. Our understanding of hypnosis has enormously advanced in the past century, but the phenomenon is still considered a mystery. Figuring out how hypnotism works is just a small piece of a much larger puzzle, how the human mind works. Scientists are unlikely to arrive at a definitive explanation of the mind in the foreseeable future, so it is a good bet that hypnosis will remain very close to a mystery.Psychiatrists do understand the general characteristics of hypnosis, and they even have a model as to how to works. We can easily see what a person does when they are u nder hypnosis, but it is not clear as to why they do it or what makes them do it. Hypnotism is considered a trance state where the subject is easily suggested into doing things, relaxed, and has an extremely heightened imagination. It is often compared to daydreaming or â€Å"the feeling of losing yourself in a book or a movie. † (Harris, 2010) As you watch a movie you become engrossed in the plot, and most worries about your job, family, etc. ade away, until all you're thinking about is what's up on the screen.Though it is sometimes compared to sleeping, that is not valid because the subject is alert the entire time and fully conscious. You become focused intently on one object, thought, or action and nearly exclude every other thought or stimuli around you. Milton Erickson, the premier hypnotism expert of the 20th century, contended that people hypnotize themselves on a daily basis. He believed that in our everyday trance of a daydream or movie, an imaginary world becomes i ncredibly real to us, and can even create real fear or happiness. Hypnotherapy: an Exploratory Casebook, 8-11) Being in this sort of self-trance fully engages our emotions and can cause us to react to things differently then we normally would. In conventional hypnosis, the hypnotist causes their thoughts and suggestions to become the subject’s own ideas and emotions. In this â€Å"reality,† if the hypnotist suggests that your tongue has swollen up to twice its size, you'll feel a sensation in your mouth and you may have trouble talking. If the hypnotist suggests that you are afraid, you may feel nervous and even begin to sweat.When the hypnotist tells you do something, you'll probably embrace the idea completely because in this state the subject is highly suggestible. But the entire time, you are aware that it's all imaginary and that is why hypnotists cannot get their subjects to do anything they don’t want to do. In this mental state, people feel uninhibited a nd extremely relaxed, which causes them to tune out all worries and doubts that normally keep people in check. (Harris, 2010) Hypnosis directly involves a person’s subconscious mind.When you're awake, your conscious mind works to evaluate a lot of your thoughts, make decisions and put certain ideas into action. It also processes new information and relays it to the subconscious mind. The subconscious mind takes care of all the things you do automatically, like breathing. The subconscious mind processes the physical information your body receives and actually lets you solve problems, create conversation and put together plans and ideas. But when you're asleep, the conscious mind gets out of the way, and your subconscious has free reign.Psychiatrists theorize that the deep relaxation and focusing exercises of hypnotism work to calm and subdue the conscious mind so that it takes a less active role in your thinking process. In this state, you're still aware of what's going on, bu t your conscious mind takes a backseat to your subconscious mind. Effectively, this allows you and the hypnotist to work directly with the subconscious. It provides an especially convincing explanation for the playfulness and uninhibitedness of hypnotic subjects.The conscious mind is the main inhibitive component in your makeup — it's in charge of putting on the brakes — while the subconscious mind is the seat of imagination and impulse. When your subconscious mind is in control, you feel much freer and may be more creative. Your conscious mind doesn't have to filter through everything. (Harris, 2010) Hypnotized people do such bizarre things so willingly, this theory holds, because the conscious mind is not filtering and relaying the information they take in.Of course, your subconscious mind does have a conscience, a survival instinct and its own ideas, so there are a lot of things it won't agree to. The subconscious regulates your bodily sensations, such as taste, tou ch and sight, as well as your emotional feelings. When the access door is open, and the hypnotist can speak to your subconscious directly, he or she can trigger all these feelings, so you experience the taste of a chocolate milkshake, the satisfaction of contentment and any number of other feelings. Additionally, the subconscious is the storehouse for all your memories.While under hypnosis, subjects may be able to access past events that they have completely forgotten. Psychiatrists may use hypnotism to bring up these memories so that a related personal problem can finally be resolved. Since the subject's mind is in such a suggestible state, it is also possible to create false memories. For this reason, psychiatrists must be extremely careful when exploring a hypnotic subject's past. In numerous studies, researchers have compared the physical â€Å"body signs† of hypnotic subjects with those of unhypnotized people.In most of these studies, the researchers found no significant physical change associated with the trance state of hypnosis. The subject's heart rate and respiration may slow down, but this is due to the relaxation involved in the hypnotism process, not the hypnotic state itself. There does seem to be changed activity in the brain, however. The most notable data comes from electroencephalographs (EEGs), measurements of the electrical activity of the brain. Extensive EEG research has demonstrated that brains produce different brain waves, rhythms of electrical voltage, depending on their mental state.Deep sleep has a different rhythm than dreaming, for example, and full alertness has a different rhythm than relaxation. In some studies, EEGs from subjects under hypnosis showed a boost in the lower frequency waves associated with dreaming and sleep, and a drop in the higher frequency waves associated with full wakefulness. Brain-wave information is not a definitive indicator of how the mind is operating, but this pattern does fit the hypothesis t hat the conscious mind backs off during hypnosis and the subconscious mind takes a more active role. Researchers have also studied patterns in the brain's cerebral cortex that occur during hypnosis.In these studies, hypnotic subjects showed reduced activity in the left hemisphere of the cerebral cortex, while activity in the right hemisphere often increased. Neurologists believe that the left hemisphere of the cortex is the logical control center of the brain; it operates on deduction, reasoning and convention. The right hemisphere, in contrast, controls imagination and creativity. A decrease in left-hemisphere activity fits with the hypothesis that hypnosis subdues the conscious mind's inhibitory influence. Conversely, an increase in right-brain activity supports the idea that the creative, impulsive subconscious mind takes the reigns.This is by no means conclusive evidence, but it does lend credence to the idea that hypnotism opens up the subconscious mind. Whether or not hypnosis is actually a physiological phenomenon, millions of people do practice hypnotism regularly, and millions of subjects report that it has worked on them. Hypnotists' methods vary, but they all depend on a few basic prerequisites. The subject must want to be hypnotized, they must believe he or she can be hypnotized, and the subject must eventually feel comfortable and relaxed.Depending on the person's mental state and personality, the entire hypnotism process can take anywhere from a few minutes to more than a half hour. Hypnotists and hypnotism proponents see the peculiar mental state as a powerful tool with a wide range of applications. In the hypnotism shows of Las Vegas, as well as the traveling hypnotism demonstrations on the college circuit, hypnotism is used primarily for entertainment purposes. It's an amazing experience watching somebody turn ordinary people, perhaps your friends or family, into outrageous performers.The power of suggestion and imagination, and the lowering o f inhibition, does make for a fantastic show. But these demonstrations only scratch the surface of what hypnotism can do — all the suggestions are intentionally frivolous, to ensure that nobody gets hurt. The hypnotist uses his or her access to the unconscious mind only to play with the subject. More involved hypnotism uses this access to affect long-term changes in the subject. The most widespread example of this hypnotic behavioral modification is habit-control hypnotic treatment.In this application, a hypnotist focuses on one particular habit that is embedded in your unconscious (smoking or overeating, for example). With the â€Å"control panel† to your mind open, the hypnotist may be able to reprogram your subconscious to reverse the behavior. Some hypnotists do this by connecting a negative response with the bad habit. For example, the hypnotist might suggest to your subconscious that smoking will cause nausea. If this association is programmed effectively, you wi ll feel sick every time you think about smoking a cigarette.Alternatively, the hypnotist may build up your willpower, suggesting to your subconscious that you don't need cigarettes, and you don't want them. Habit-control hypnotism is commonly practiced on a mass scale, in day-long seminars held in hotel suites, or through audio tapes or CDs. Since the treatment is not specifically tailored to each subject, and the treatment is rapid, these programs are often ineffective. Even if the treatment does yield positive results in the short term, there's a good chance that the subject will relapse eventually. A related application of hypnotism is psychiatric hypnotherapy.In a therapy session, a psychiatrist may hypnotize his or her subject in order to work with deep, entrenched personal problems. The therapy may take the form of breaking negative patterns of behavior, as with mass habit-control programs. This can be particularly effective in addressing phobias, unreasonable fears of particu lar objects or situations. Another form of psychiatric hypnotherapy involves bringing underlying psychiatric problems up to the conscious level. Accessing fears, memories and repressed emotions can help to clarify difficult issues and bring resolution to persistent problems.Hypnotists may also tap dormant memories to aid in law enforcement. In this practice, called forensic hypnotism, investigators access a subject's deep, repressed memories of a past crime to help identify a suspect or fill in details of the case. Since hypnotists may lead subjects to form false memories, this technique is still very controversial in the forensics world. Another controversial form of hypnotism is medical hypnotherapy. Doctors and spiritual leaders all over the world claim that hypnotic suggestion can ease pain and even cure illness in some patients.The underlying idea behind this is that the mind and body are inextricably intertwined. When you suggest to the subconscious that the body does not feel pain, or that the body is free of disease, the subconscious may actually bring about the change. There is a great deal of anecdotal evidence to support this idea. Using only hypnotic suggestion as an anesthetic, thousands of women have made it through childbirth with minimal pain and discomfort. Countless cancer patients swear by hypnosis, claiming that it helps to manage the pain of chemotherapy, and some former patients credit their recovery to hypnotherapy.The success of hypnotherapy is undeniable, but many doctors argue that the hypnotic trance is not actually responsible for the positive results. In the general sense, this phenomenon is known as the placebo effect. In numerous studies, people who were given ordinary sugar pills behaved and felt differently only because they thought they should. It's clear that the mind can influence all aspects of the physical body, so it makes sense that a firmly held belief can reduce pain or even help treat a disease. But in the end, this e xplanation of hypnosis amounts to pretty much the same thing as the trance theory.When you absolutely convince somebody that you've brought about a change in their subconscious, they register this information as a fact. Like any fact, this information will take root in the subconscious mind. So, even if the hypnotic state is nothing more than a figment of the subject's imagination, hypnotic suggestions can still reform their deeply held beliefs. The end result is the same! Modern hypnotist and self help guru, Cody Horton, received her certification in Clinical Hypnotherapy from the National Board of Hypnotherapy and Hypnotic Anesthesiology.With special training in entrepreneurship, meditation and the mind/body connection, she has helped tens of thousands of people achieve incredible inner-transformation — making the way for wealth, wisdom and success! Cody is known worldwide as one of the most powerful and captivating hypnotists in the world. Her shows have been described as an hilariously entertaining, and intellectually stimulating presentation that starts from the minute volunteers go up on stage. Not only does she put on a humorous and spell binding show, she has written numerous books and has many audio books out.Cody aims to change the public’s views of hypnotism because she knows that mostly everyone thinks that they will not be in control while going under. Cody has said, â€Å"Allow me to dispel a myth: the belief that while in a state of hypnosis, you are under the complete control of the hypnotist. The truth of the matter is that if any one suggestion feels uncomfortable for you, it will be immediately rejected by your subconscious mind. † She wants her subjects to feel comfortable and sincerely wants to help people. Her one-on-one hypnotherapy sessions can help with weight management to self confidence to quitting a bad habit and even phobias.Hypnotists such as Cody Horton have helped people all over the world with their proble ms and have entertained countless crowds during their unbelievable performances. (Prepare Yourself to Be Mystified, 2010)Works Cited Erickson, Milton H. , and Ernest Lawrence. Rossi. Foreword. Hypnotherapy: an Exploratory Casebook. New York: Irvington, 1992. 8-11. Print. Harris, Tom. â€Å"HowStuffWorks â€Å"How Hypnosis Works†Ã¢â‚¬  Howstuffworks â€Å"Science† Web. 01 Nov. 2010. ;lt;http://science. howstuffworks. com/science-vs-myth/extrasensory-percep