Diante Hardy Hardy 1 Essays (275 words) - Literature, Film, Fiction

Diante Hardy Hardy 1 Essays (275 words) - Literature, Film, Fiction Diante Hardy Hardy 1 Mr. Nerney AP English 22 February 2017 Hamlet Hamlet's soliloquy from Act IV, Scene IV encompasses the larger themes and truths within the story by him observing. Hamlet's soliloquy as he observes the Norwegian soldiers heading for Poland represents Hamlet's turning point: "What is a man / If his chief good and market of his time / Be but to sleep and feed? Now, whether it be Bestial oblivion or some craven scruple Of thinking too precisely on th'event a thought which, quartered, hath but one part wisdom and three parts coward I do not know Why yet I live to say 'This thing's to do,' Sith I have cause, and will, and strength, and means to do't ." Hamle t finally realizes that his job to revenge is so great that the end must explain what he means . He ca n no longer escape his harsh realities. Up until now, the consequences of the murder he must commit worried him, and he thought "too precise ly on th'event ." In trying to understand the willingness of the Norwegian soldiers to lay down their lives for a piece of land ag ainst his own inability to act, motivated by a job, he sees that he has let it go long enough. This soliloquy rep resents Hamlet's last fight and explanation with words. The first section of his soliloquy basically identifies his mission; his revenge. Hamlet says everythi ng that he comes across results in him ending up resorting to revenge. "How all occasions do inform against me and spur my dull revenge."

Integrated Marketing Communication

Integrated Marketing Communication Abstract The currently integrated marketing communication concepts have been developing overtime. They have moved from the historical marketing approaches that focused on the 4Ps to the current interactive market-place IMC.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The argument is that marketing itself and marketing communication concepts are developing. The development of the integrated marketing communication is illustrated through structural and theoretical perspectives of three market-places which are presented according to location and information technology control. The assertion is that as information technology changes from one market-place to the next, definitive changes in the need for communication also develop. In addition, a furnished description of integrated marketing communication concept is provided. Based on this description, a four-stage alt eration of IMC progression has been anticipated as businesses move from one period of IMC to the next based on their capabilities in capturing and managing information technology. Introduction In the last two decades, marketing and marketing communication have been working differently from the previous periods. In fact, marketing and marketing communication are under crucial scrutiny especially with the advent of information communication technology (Cornelissen Lock, 2000).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing and marketing communication emerge not only under the scrutiny of the organization boardrooms but also questioned around the globe. This scenario is quite unique, given the current information age. From this contrast, it can be deduced that marketing and marketing communication are undergoing a transformation. These evolutions provide a stage in which new approaches to marketing, communication and marketing communication could be innovated and implemented. Various researches recently done indicate that the integration of marketing communication tools offer the best solution to the current problems being faced. Integration is the incorporation of a wide range of activities and functions that have influence and impact on the dynamic flow of information between the firm and the stakeholders (Belch Belch, 2006). The stakeholders in this case comprise of the customers, employees, shareholders, prospects as well as other crucial audiences. In other words, focusing on independent disciplines such as the public relations, advertising and sales promotion no longer holds true. It is also inappropriate to limit the responsibilities of marketing communication to a single outbound channel of communication. These are old concepts that have been found to be unable to fit and fulfill the needs of the current organization, customers or prospects .Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More These concepts no longer fit the current firms because they were developed for those organizations that no longer drive businesses and for the market-place that do not exist as well as for media organizations whose dominances are long gone (Belch Belch, 2006). Therefore, there is need for an integrated form of marketing communication that incorporates all the disciplines of marketing, and that can fit the current scenario alongside meeting the need of the current market. This paper will be discussing this form of integrated marketing communication as it appears in the twenty-first century, putting emphasis on its application in the last twenty years. The paper will discuss how organizations have been applying the integrated marketing communication giving detailed applications, providing examples of those organizati ons which have failed and those that have succeeded in their quest for integrated marketing communication. The discussions will be in relation to the approaches of IMC applied in the current global market-place. Transformations of marketing communication It has been found that approaches to IMC have gone through minimal changes. However, the market-place where most organizations operate have transformed substantially (Fill, 1999). The dynamic transformations have been driven by the application of information technology. The traditional market-place was dominated by the mass market where the mass media-driven organizations were devoted to product differentiation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These organizations employed the information technology in areas including mass distribution systems, consumer research and mass media to capture the largest share of the market (Cornelissen Lock, 2000). They also applied such strategies, including product differentiation and brand development in order to dominate the market. Early market-places were dominated by first entry organizations. By virtue of being the first in the market-place, these organizations captured the larger market share, dominated the media and distribution channels as well as consumer using distinguished services or products which could not easily be simulated (Hutton, 1996). With the development of technology, market-place began to change as products proliferated, albeit few attributes to distinguish them from their competitors (Hutton, 1996). In addition, the media became more specialized and fragmented. There was tremendous consolidation within channel segments. The acquisitions and integration of business have been occurring at a higher frequency as stronger organizations continue to acquire weaker competitors and expand the franchise into new regions and markets (Kitchen De Pelsmacker, 2004). As a result, businesses that were traditionally localized have expanded to international levels giving buyers massive influence on bargaining with the manufacturers (Fill, 1999). As the organizations go through these changes, information technology also shifted its focus to the distribution channels away from the marketers or manufacturers. The computers, Universal Product Code dubbed UPC, magnetic strip bank, scanners and credit cards made it cheap, easy and fast to capture data on consumers (Pickton Broderick, 2005). For instance, who the consumers are, where they buy and what are their preferences. The shift in IT altered the power in the market-place with the distribution channels being favored over the marketers and the manufacturers (Schultz Schultz, 1998). The reason is that the distr ibution channels have more information than the markets or the manufactures. Today, the consumer product categories are dominated by retail that has close relationship with the consumer. With this realization, the large organization has changed their marketing strategy using highly sophisticated retail distribution channels. Changes in the market-place as a result of information technology determines the way large organizations will be spending their marketing funds through pricing and location to sway and hold the customers (Schultz Schultz, 1998). Currently, the market-place is dominated by the retail and distribution systems that control the direct access to consumers and end-users. However, a new model is emerging where the consumers are dominating. The reason is that the consumers have become the controller of IT. Systems such as the tall free numbers, international credit cards, overnight delivery services have already been developed and in the hands of the consumer (Schultz Schultz, 1998). With these technology consumers can identify the products, easily access information and make purchases at any time and in any place they find convenient. The current market-place is interactive, fast and easy, driven by internet and World Wide Web and it is more convenient than ever before (Shimp, 2008). This form of market is brought about by IT, which in effect drives the electronic commerce. In other words, IT has changed the status quo where the market-place is driven by the needs of the consumers, when they need the product and the condition in which they want their products. In addition, the consumers have a direct linkage with the producers; make a decision on important issues, the product values and the type of correlations are required (Schultz Schultz, 1998). The need for new approaches to marketing communication It is unfortunate that the existing marketing and marketing communication advances and theories are intended for the conventional market-place. The indication is that new changes that are taking place in the current market-place have not been tested or new models have not been developed for the current market-place practices. The market-place is currently moving towards the consumer from the marketer/manufacturer domination (Pickton Broderick, 2005). It is as a result of IT that these changes are taking place. The transformation of IT is the driving force for these changes and at the same time, enables communication solutions. As discussed, IT was formerly used by the marketing/manufacturing organizations so as to have the market power, it then used by the distribution channels and eventually exceeded to the consumer (Schultz Schultz, 1998). Each of these market-places has specific needs of marketing and marketing communication tools. Moreover, every market-place has a fundamental necessity to put together the communications. However, these integration communication need becomes more complex as market-place changes (Schu ltz Schultz, 1998). As was mentioned before, marketing and marketing communications must transform to be in accordance with the needs of the current market-place (Pickton Broderick, 2005). Successful organizations tend to adopt new communication tools that are appropriate to each market position. Moreover, as the organizations changes to the new market-places, they encounter various challenges in their marketing communication program (Hutton, 1996). These challenges signify the stages of integrated marketing communication. In as much as organizations have moved away from the traditional market-places, some categories of organizations in some places are still found in such market. For instance, those organizations protected by patents and organizations that enjoy near absolute or absolute monopolistic distribution advantages or products (Schultz Schultz, 1998). However, as deregulation and competition increase the advantages these companies enjoy will eventually erode. In this tra ditional market-place, the main communication challenge is to come up with compelling and concordant massages, which can be delivered in a coordinated and synergistic way (Schultz Schultz, 1998). This is a challenge particularly as the structure of the companies operating in these markets expands and they become international. Initially, integrated marketing communication was a response to the practical needs of the organization to achieve greater impact and consistency across diverse products divisions and regions (Schultz Schultz, 1998). Some organizations still use the same approach. As the market develops into the current market-place, organizations need to be imaginative and novel in their marketing plan. In addition, they must create a better configuration between the marketing and marketing communication as well as field sales forces to enhance the significance of their brand in the eyes of both the channel and ultimate purchasers (Schultz Schultz, 1998). This demands for coordinated, multi-level approach to communication that take into consideration end-users channel customers, consumers and the organization employees (Schultz Schultz, 1998). The evolving IMC concept IMC has been discussed by both practitioners and academics for approximately a decade before they can reach an accord on what exactly is IMC and how marketers benefit from it. Major agencies and advertisers in the United States in their studies acknowledge IMC as a marketing communication planning concept which is acquainted with the added values of an all-inclusive program that assesses the premeditated functioning of various communication disciplines. The disciplines include public relations, sales promotion, direct responses and general advertising. IMC merges all these disciplines to offer maximum communication impact, consistency and clarity. Schultz and Schultz (1998) conducted a research in 1996 to find out whether the IMC definition was adequate. Their findings indicated that e xecutives from most advertising agencies had nothing to add in this definition. However, other executives quoted that the product message and consumers materialize as the starting points. Others claimed that IMC is more than just a plan and should incorporate quantifying and measurement elements since it emerges as a product-oriented concept. It commences with clients orientation and initiates integrated strategies that other disciplines might endeavour to work against. Initially, organizations concentrated on marketing communication operations and tactics. Such organizations have recently recognized that there must be a more comprehensive and holistic approach to justify their actions to the corporations management and build customer relationships (Belch Belch, 2006). Considering changes in marketing communication management context and how organizations have implemented IMC, a novel definition capturing both the future and current IMC scope have been developed. According to the n ew definition, integrated marketing communication is observed as a strategic business procedure. It can be utilized in planning, developing, executing, and evaluating persuasive, measurable, coordinated brand communiquà © programmes overtime with prospects, clients, consumers as well as other relevant internal and external objectives. The current definition of IMC is distinct from the previous attempts given that its concentration is on business procedures and actions. Since the main target for all businesses is to attract and retain clients, the currently applied IMC concept creates systems that are closed-looped. These enable each communication activity to be properly evaluated, implemented and planned. In fact, IMC is presently being driven or directed by clients’ information. It requires corporations to comprehend clients brand contacts and perceptions, but of great essence is to offer fundamental methodologies unto which all investment decisions can be evaluated and com municated. That is, when compared to the past, IMC currently lays more emphasis on potential and current values of consumers to a corporation by focusing on clients evaluations (Shimp, 2008). The current levels of Integrated Marketing Communication Apparently, integration does not have a single path. Every corporation tends to approach the IMC opportunities and challenges based on the availability of clients’ information, channel dependency and business nature. These must, however, have the support of the management and strategically directed by the corporation. Due to IMC implications, barriers and issues, organizations have adopted a sequential pattern of achieving success in their business endeavors and the main focus is to satisfy clients’ needs. Thus, corporations that are truly integrated are obliged to display competencies in the requirements and activities in all the four phases (Cornelissen Lock, 2000). First phase: Tactical coordination Most corporations ent er into integrated marketing communication system to synchronize varied communication activities across countries, regions, divisions and products. From the fiscal 1980 to 1990s, corporations adopted various techniques and tools in sending messages to business prospects and clients. During these periods, marketing communication as was used in earlier markets constituted mostly of partial options. These included broad-based public relations, outdoor billboards, mass circulation of magazines, major metro newspapers and broadcast advertising. Nevertheless, as most media systems emerged to be more fragmented and specialized, each of them had tailored campaigns directed towards delivering typical messages to the specialised consumers segments (Jackson, 1987). Furthermore, the customarily used marketing communication tools that experienced tremendous growth. Such marketing tools included sponsorships, cooperative ventures, custom publishing, event marketing, sales promotions, direct marke ting, as well as interactive and electronic tools. According to this phase, IMC initially promised to create one sound, one sight through instituting a general organization intended to merge communication forecast. Often, marketing communication was centralized, whereby planning each and every campaign element took place in concerts to help realise enhanced success. Others promoted the development of strong business strategies on tones, usage and instituting business messages whilst leaving the marketing managers to execute the whole plan to help achieve business outcomes (Belch Belch, 2006). The main aim of the adopted IMC strategies was to ensure that all the consumers and clients’ needs are met. Cross functionality is an added hallmark in the first phase of integration. Various corporations have developed different cross-functional approaches to realize advance competencies. This is not only meant to manage personal communication efforts but to similarly achieve dynamism and synergies athwart all the undertaken activities. Beside, marketing divisions in the last twenty years have created cross-functional marketing teams that consist of direct marketing, public relations, communication experts and specialties. The main aim of these teams is to attract and retain the attention of consumers. Such teams create multidimensional communication and media on particular services and products (Kliatchko, 2008). Investing in cross-functional communication expert training is another approach that currently enables departmental market members to have confidence in the most efficient strategies and applications in various communiquà © tools. Marketing agencies have particularly adopted the one sound, one sight promise approach. This is because they have seen integrated marketing communication as an opening for offering greater service menus to the consumers. Basically, key marketing agencies have gone thru a frantic period as they try to purchase particular disci pline associates across the globe and acquire specialty stores in public relations, sales promotion and direct marketing. The aim is to effortlessly service all the consumers’ demands using a broad-based agency umbrella (Hutton, 1996). The approach is actually diverse. Whereas many companies search for agency conglomerates so as to organize and integrate the assorted programmes across the universe, other corporations give preferences to managing the processes of integration themselves. This means that various suppliers and agencies that hardly have direct contacts are used by these corporations that keep the coordination tasks in-house. The second phase: Redefining the marketing communication scope The level of consistency and coordination is hardly enough for most corporations. This obliges them to redefine the marketing communication scope. In reality, corporations are currently attempting to switch to the viewpoints of the end-users, consumers, and clients from the widely embraced corporate operation driven viewpoint. Instead of seeing marketing communiquà ©s as outbound activities sequences that ought to be managed to attain the desired level of efficiency and effectiveness, marketing organizations are currently considering each probable point via which the consumers and clients alike might come in touch with the products or marketed brands. Usually, the product or brands contacts have information that bear clients experience with the product or brand categories. As a result, product brand contact experience is regarded as an aspect that varies from a particular client to next, hence a highly personalized subject (Pickton Broderick, 2005). Whereas the customary brand communication activities are apparently the most essential contacts for product brands, marketers are forced to look for the most effective marketing communication channels that would create an influential contact to challenge the consumers purchasing decisions. The consumers are boun d to be driven by marketing communication functions which either subtract or add substantially to the product brand identity and messages that area communicated via outbound communication actions. As a matter fact, customers do not differentiate marketing messages coming from the accounting, operations and marketing departments. The clients and consumers only observe their complete experiences with a corporation and accordingly form their preferences and perceptions (Duncan Everett, 1993). Thus, it is an essential facet of an integrated marketing communiquà © to realign the communication strategies so as to appear as the clients observe them. Corporations stand a chance of putting their marketing communication programmes under decisive reality checks when they put brand contacts and messages at each point. This assists in shifting the message focus to a clear comprehension of what consumers receive. Besides, it would enable a corporation to understand the manner in which consumers perceive relevant brand messages. Third phase: Application of information technology In the past twenty years, IT has enabled business solutions and drove the marketing communication changes. Organizations through the third phase have been able to harness the emerging technologies potentials and power to improve marketing performances. The application of IT has facilitated the manner in which product marketing messages are delivered to various targets, including business prospects and consumers. Sophisticated mailing systems could be utilized to customize offers and generate personalized messages. Moreover, databases have been used as benchmarks for storing and capturing information related to prospects, consumers and clients (Kliatchko, 2008). Fourth phase: Financial and strategic integration To orient an IMC, the organizations management must play decisive roles, including aligning the organization and allocating resources. From the closed-loop marketing communication system diag ram below, it emerges that two issues are critical. These include the capacity to measure clients’ investments returns and the capacity to utilize integrated marketing communication in driving strategic and organizational resources (Schultz Schultz, 1998). These instigate from the present clients databases directly to indirect or direct measurement of the clients’ behaviours. Figure 1: Closed-loop integrated marketing communication system An example of a successful IMC campaign â€Å"Just Do It†, is one of the integrated marketing campaigns that hard hit the market in the fiscal 1998. This campaign strategy came in when Reebok dominated the sportswear market. In fact, the Just Do It IMC campaign saw Nike Company making sales return amounting to $9.2 billion. The campaign was indeed sweet, short and summarize anything individuals and groups felt they wanted training. An example of an unsuccessful IMC campaign Basically, Wal-Mart Consumer retail stores had one o f the worst IMC campaigns that were deemed very unsuccessful. The IMC campaign, â€Å"The Hub† really failed to draw and attract the attention of consumers and clients alike. Wal-Mart failed because it went and cloned MySpace and whoever the site was called â€Å"Hubsters†. References Belch, GE Belch, MA 2006, Advertising and promotion: An integrated marketing communications perspective, McGraw-Hill, Boston. Cornelissen, JP Lock, AR 2000, â€Å"Theoretical concept or management fashion? Examining the significance of IMC,† Journal of Advertising Research, vol.40 no.5, pp.77-89. Duncan, TR Everett, SS 1993, â€Å"Client perceptions of integrated marketing communications†, Journal of Advertising Research, May/June, 30-9 Fill, C 1999, Marketing communications: contexts, contents and strategies, Prentice Hall, London. Hutton, JH 1996, â€Å"Integrated marketing communication and the evolution of marketing thought,† Journal of Business Research, 37, 1 55-62 Jackson, P 1987, Corporate communications for managers, Pitman, London. Kitchen, P De Pelsmacker, 2004, Integrated marketing communications: A primer, Routledge, New York. Kliatchko, J 2008, â€Å"Revisiting the IMC construct†, International Journal of Advertising, pp.133-160. Pickton, D Broderick, A 2005, Integrated marketing communications, Pearson Education, England. Schultz, DE Schultz, HF 1998, â€Å"Transitioning marketing communication in the twenty-first century†, Journal of Marketing Communication, vol.4, pp.9-26. Shimp, TA 2008, Integrated marketing communications: Advertising and promotion, Thomson South Western, USA.

Discussion 5 Research Paper Example | Topics and Well Written Essays - 250 words

Discussion 5 - Research Paper Example Pain medication usage should be carefully monitored to prevent overuse, abuse, and the possibility of addiction in both groups. The control group patients especially should be watched for the necessity of a referral to other pain management methods. Pain research studies also have the possibility of issues with informed consent due to a confounding of clinical treatment with research, which may be an issue with this study. Patients may join a pain study with the intent of accessing treatment or having their pain taken seriously. This reduces their ability to truly consent to the research (Wasan et al., 2009). A separate ethical issue that is not as relevant to the study at hand but is related to the ethics of pain research is the availability of pain management medications to all study participants regardless of the group they have been placed in for the research purposes (Drummond, 2009). Research considerations specific to the community involved also exist. The researcher must be a ware of the culture of the people they are studying and the effects this has on etiquette in that culture, to avoid offending the research subjects or contaminating their results. Cross-cultural researchers must also be careful to understand the heterogenity of a foreign culture, and to interpret their findings appropriately.

Rhetorical analysis of websites that are important to your future Essay

Rhetorical analysis of websites that are important to your future profession - Essay Example st present the different websites chosen for this paper, followed by a specific discussion on the language, design, and logos as well as general presentation of these websites. An analysis of these sites will then be indicated. Finally, conclusions shall be drawn based on the language and the identity of my profession. There are several websites that shall be subject of this rhetorical analysis, including the IEEE (Institute of Electronics and Electrical Engineers, ACEEE (Association of Computers Electronics and Electrical Engineers), and the ACET (Association of Computer Engineers and Technicians). First of all, the IEEE or known as the â€Å"Eye-Triple E† by the members of the organization has a visually appealing website in terms of color alone, which is a shade of sky blue. From the very start, the view of the website is enticing, and not assaulting to the eyes and one is then eager to explore the website further. The design for the other websites also has their own appeal and these points shall be discussed individually based on various elements for evaluation. Enticing members to join any organization have now become an important consideration for many organizations especially with the proliferation of the internet. The improvements in the internet design and use have also prompted many organizations to redesign and repurpose their websites in order to support their needs. Using different websites for electrical engineering, this study shall consider the relations between verbal and visual data on the strategies used by organizations and design staff to present essential information and data on the web. Immediately when navigating through the IEEE website, the viewer is able to see different visual data. For one, the text in the site comes in various typefaces, groupings, sizes, and pictures and other images are placed in various significant points, depending on the information being presented. The web page in other words is a combination of visual

T-test results Essay Example for Free

T-test results Essay Factors in which Body Shop Exceeded Patrons’ Expectations. The following t-test of means of paired groups were significant at the . 01 level: Quality of the products, the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; attractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; the values espoused by the company who sells the product. In all these items, Body Shop has exceeded the degree of importance attached by the respondent on the factor. Body Shop has to maintain its exemplary customer service in its stores, especially since the customer experience in the store forms part of the branding of Body Shop products. An often forgotten facet is the convenience of the store location, which also figured as a factor which exceeded the expectations of patrons. This may again be leveraged on for brand building. Consistent with the assertions of Kotler (2003), brand building involves a gamut of interdependent factors, which says everything about what Body Shop represents. This evidently includes the customer service received by the client when inside a Body Shop branch. He further asserts that customer service is perhaps the most important device for brand building. As this is a factor which has exceeded expectations of Body Shop patrons, it simply needs to maintain this asset to remain competitive. Exemplary customer service can breed loyalty among its clientele (Kotler 2003). Yet another factor which exceeded the expectations of patrons was the variety of cosmetic offerings by Body Shop. This is especially critical in the UK setting since women in Britain are the highest users of make-up in the whole Europe, about 93% of the population (Ending the Cosmetics 2008). In fact, the sales of cosmetics, toiletries and perfumes rose to 4. 1% from 3. 5%, giving the market a value of â‚ ¬64. 6bn (Montague-Jones 2008). Big names in the cosmetics industry dominate the market with L’Oreal leading the way. Variety is also a concern of the company. Since L’Oreal took over The Body Shop, the company is expected to stand out as it expands its product range to natural products (Euromonitor International 2008). This is again a facet which they can further leverage on for continued competitive advantage. Packaging is also a strength of Body Shop. It has successfully built a â€Å"green† brand and this is strongly reflective of its ‘natural’ packaging. The natural packaging of Body Shop logically tells patrons that the product has been made from natural or oganix ingredients. There is some anxiety over the accuracy of ‘natural’ and ‘organic’ labelling, although the results of the current research show that Body Shop is not in question. For instance, Paul Lieber, cosmetic chemist, expressed that physically possible for more 30-40% of the ingredients to be organic, unless its organic oil, for the simple reason that conventionally 60-70% of a product is water which cannot be certified organically grown. (Farlow 2006). Because there are no such ‘accusations’ of Body Shop products, there packaging and label information are perceived to be authentic and accurate. Moreover, Body Shop is also wary about indicating whether product may cause allerfic reactions. While other competitor brands struggle to promote an image of natural and being environmentally friendly, Body Shop has been at the forefront of the race. They always ensure that there is information on the front of the label about the health and safety of the ingredients inside the package (Farlow 2006). The foremost feature of Body Shop as a busines entity is the appeal of its noble thrusts or cause. This is attested to by the results of the survey, which suggest that it has exceeded expectations of clients in terms of the quality of their products and its natural appeal. These indicate that it has effectively used cause branding, an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). It has gone into the league of such programmes as Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. While promotional activities are there only for the short term, cause marketing forms part of the brand, as a long-term initiative. They have been successful at making the Body Shop brand tantamount to caring for the environment and for promoting authentically natural products (Evergreen Partners 2005). Moreover, Body Shop has effectively promoted corporate social responsibility through its various community activities and environmental programmes. These various causes have helped spell its solid brand (Evergreen Partners 2005). The values of Body Shop have been instrumental in creating its successful brand, and the results of the current research have supported this. Not only has it been successful at creating a corporate brand, it has also been effective at creating a successful employer brand. VersantWorks (2008) asserts tht with the uptend in new resources such as technology, the core asset of any enterprise remains to be its manpower. Thus, as Body Shop competes with increasingly effective competitors, its must attract competent key people through its appeal as an employer. It must thus maintain its credible standing among its stakeholders current employees, potential hires, and previous staff about the company as place of work (Harris 2002), as Body Shop being a â€Å"great place to work†. This shall continually instill in them pride in being part of the company, engagement, and belongingness (VersantWorks 2008). This trend of advocating exemplary corporate values for creating an employer brand is expected to continue for Body Shop, with its acquisition by L’Oreal. The latter has in fact been nominated as among the Fast Moving Consumer Goods – FMCG Employer of Choice (Employer Profile 2008). It has also been espousing employee development explicitly through its website; they likewise offer a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008), something that they are likely to infuse further in Body Shop. Factors which Matched Patrons’ Expectations. There are no significant differences on the following items: brand; the degree to which the product is environment friendly; and positive feedback garnered from significant others. These suggest that Body Shop has met expectations of the respondents based on the degree of importance they have attached to each factor. Body Shop has matched its patrons expectations in terms of being a well known, globally acknowledged brand. Overall, they have not only raised awareness about their products, but have also been able to address the personal needs of their clientele (Lake 2003). They have been able to espouse a character to which the clients have related and associated themselves to (Klein 2008). In total, the opinions and interface of their customers with the Body Shop brand have been positive, and have allowed them to remain competitive (Lake 2003). Still among the reasons for their success if their effectiveness in building a corporate band. Body Shop has created brand loyalty where customers look for products under that company or under the Body Shop brand name (Crystal 2003). To this point, Body Shop continues to leverage on being an environmentally friendly enterprise, which is also one of the factors which matched the expectations of its patrons. Inf act, in collaboration with Adi Maimalaga Tafuna’i , executive director of Samoa’s NGO Women in Business Inc. , the Body Shop was instrumental with the launching of Samoa’s coconut oil to the world last year. September 2008, through the Secretariat of the Pacific Community, will be the launching of the organic standards for the agricultural produce in the Pacific regions, a cooperative work the NGO and New Zealand and Pacific expertise. Tafuna’i expresses complying with organic standards is always a major issue especially for agricultural exports and this undertaking will add value to the small quantities of agricultural produce for export (Radio New Zealand International 2008). Moreover, Body Shop promotes other advocacies apart from environmentalist. For example, it has commemorated International Friendship Day last August 3 by launching their For Me, For You shea butter lip care two-packs—a special edition launched late last month on July 28th —preservative-free balm retails for $15. All profits from each sale are donated to entities like Alice Housing through the Canadian Womens Foundation in support of its endeavor to help women and children who are victims of domestic violence (Webb-Campbell 2008). The women respondents in the present study have also expressed receiving positive feedback about the Body Shop brand from significant others. These results suggest that women are strongly influenced by reference groups, family, and role and status within the society. Moreover, a reference group could be a single person or a group of people that an individual consults when developing personal standards (Consumer Behavior 2008). These further indicate that their significant others’ expectations about Body Shop products have been met as well, and they were strongly influenced to adopt the same set of standards (Consumer Behavior – Social 2008). For instance officemates or friends show or introduce the latest trend, convincing their significant others that this good; consequently, purchase is impacted on by this feedback. In addition, Heath and Bryant (2000) suggested that when consumers buy things like cosmetics, they ask friends and family first prior to buying. The information and views expressed by these close relations have as much influence on whether the purchase will be made as the consumers’ own needs, inclinations and knowledge. Such is more applicable when a consumer is uncertan about what to buy; in such cases, they are likely to heed what they perceive as socially acceptable, especially by those who are significant to them (Heath Bryant 2000). Factors which Did not Match Patrons’ Expectations. In contrast, the following factors are those in which Body Shop did not quite meet client expectations based on the degree of importance they have assigned to each: competitive price of the product; trendiness or fashion sense represented by the product; and the sales promotions used for the product. Price, trendiness and sales promotions have to be beefed up further by Body Shop to be able to entice more clients and to maintain the loyalty of its patrons. While clients are willing to pay a premium for environmentally friendly products, clients are growing increasingly price-conscious. Moreover, while its popularity cannot be denied, it has still managed to elect a marketing entity to manage its affiliate marketing programmes in the UK. This suggests that it is still conscious about the need to further promote the products even if it has already gained a niche in the market. It has thus elected TradeDoubler, the pan-European digital marketing company, to exclusively oversee its trade marketing programme in the UK (e-Consultancy 2008).

Harry Potter Essay -- essays papers

Harry Potter In the past couple years, there has been a growing phenomenon in the world of children's literature, this phenomenon is Harry Potter. J.K. Rowlings series of novels about a young wizard and his years at "Hogwarts School of Wizarding and Witchcraft," has become one of the most successful children's book series of all time. Before reading any of the now four novels, one may find it hard to believe that a children's novel may be so entertaining. But once one starts reading any of the four books, it is plain to see why these books are so popular. Before first reading a Harry Potter novel, I was skeptical that a children's book about an orphan wizard going to school would be entertaining. But within 15 minutes I found myself unable to stop reading. There are many elements, which contribute to this novels addictiveness. The character development is simple yet complex enough to get an adult reader interested. From the large gentle giant Hagrid, to the malicious trouble maker Lucious Malfoy. Another aspect which I believe makes the novel so great, is the authors wri...

Final Exam Review

The treaty was significant because it gave Florida to the United States and created a boundary line between Spanish territory and the US, which solved rewriter disputes about the Louisiana Purchase up until the Noncommercial n War. 2. The Bank Veto (1832) On July 10, 1 832 Jackson vetoed the recharging bill for the bank of the United States in a message that appealed both to state bankers and to foes of all banks.Henry Clay convinced Nicholas Fiddle, President of the Bank, to apply to congress for a new charter, even though the current one wouldn't expire for another 4 years, in order to create an issue to use against Jackson in the presidential campaign of 1832. His plan backfired. Congress failed to override Jackson's veto and afterwards Jackson went on to story the National Bank.Jackson won the campaign and the Bank war, but he left the impression that the Democrats had played fast and loose with the Nat ion's credit system. By the end of Jackson's presidency the country was in th e economic panic of 1837. (page 264265) 3. Gag Rule (Passed in 1 836) The third resolution of the Pinkeye Resolutions. Northern abolitionists were using new advances in the printing industry were able to spread more than a million pieces of antislavery literature, much of which went to the south via US mail.Southern slave owners insisted that they were enticing the slaves to revolt, abolitionist tracts were burned and the President Van Burn was the President at the time not Jackson (Jackson was the president that allowed the US postmasters to censor the mail, and the gag rule was passed during his presidency in 1 836, the campaign by the abolitionists continue past his presidency and into Van Burns presidency, who took office March, 1837. Allowed for US postmasters to censor the mail. The gag rule was first passed in 1836 and was debated heavily through 1844.It said that any antislavery petitions would be automatically tabled with o discussion, as the abolitionists were viewed as fa natics. 4. John Tyler (1841) The 10th President of the United States. Became president in 1841, after William Henry Harrison died, and was the first UP to do this. Was known as â€Å"his accidence'. Tyler used the negative power of presidential veto t stymie the Whig program. In the end Clay (leader of the Whig) had no nation I bank, no funds for internal improvements, and only a slightly higher tariff.Although Clays leadership of the Whig was strengthened, Tyler had deprived that leadership of meaning by denying the Whig the legislative fruits of their victory in 1840 . Willow Proviso (1846) In August David Willow, a Pennsylvania democrat, offered an amendment to an appropriations bill for the Mexican war, that any territory gained would be free of slavery. He stated that this was to preserve t freedom of White people, and thereby infuriated southern shallowness, due t the implication that the mere proximity of slavery was degrading and that hi et southerners were a degraded peopl e.The proviso was consistently rejected a ND never became law. The debate began a deep distrust between northerners a southerners. Led to the Compromise of 1850 and the Free Soil party being established. . Free Soil Party (1 8481 854) Formed by dissidents Of the Whig, Old Liberty Party, and a few Northern Democrats. Vowed to keep new territories free. The motto said that free labor couldn't compete with bonded labor. Nominated M artic Van Burn for candidacy but lost to Taylor in election. The party distanced itself from abolitionism and avoided the moral problems implicit in slavery.Members emphasized instead the threat slavery would pose to free white labor and northern businessmen in the new western territories. The Compromise of 1850 temporarily neutralized the issue of slavery, and the Free Soil Party became nominated by ardent antislavery leaders. The party ran John P. Hale in the 1852 presidential election , but its share of the popular vote shrank to less than 5%. However, tw o years later, after enormous outrage over the Canebrake's Act of 1854, the remains of the Free Soil party helped form the Republican Party. 7.Compromise of 1850 (1850) If California was accepted as a free slave State into the union then there would be 16 free states and 15 slave states and the southerners saw their power slipping away. President Taylor owned slaves b UT sought a continental empire, he vowed to stand up to anything that threaten d he Union. 5 steps Henry Clay came in with his last great compromise and suggested Admit California as a free state, as it's residents clearly preferred. B. Allow the residents of the New Mexico and Utah territories to decide the slave ray issue for themselves End the Slave trade in the district of Columbia d.Pass a new fugitive state law that said that if a slave had escaped to another s Tate, then they were to be returned to their owners. Set the boundary between Texas and New Mexico and pay Texas $10 million f or the territory given up t o New Mexico. The compromise was initially rejected, however Stephen Douglas kept it alive, earning the future of the union if it did not pass. He broke it up into smaller bills, know wing that it would never pass as a package. Douglas engineered a majority vote for the compromise and President Fillmore signed it. 14. 15. Uncle Tom's cabin (1851) A novel written by Harriet Beechen Stows about southern slavery that caused a firestorm of controversy. Tom in the book is s old with 2 other mulatto slaves who escape. The presence of mulatto slaves indict the widespread interracial and extramarital sex that northerners, in the midst of a religious revival, viewed as a terrible sin. Tom is beaten to death by his master Leggier, when Tom refuses to whip another slave. By the time of the Civil War the book had sold an unprecedented 3 million copies and thousands more in Europe.The book gave slavery a face and transformed the abolitionist movement from being viewed as extremist to most northe rners to the edge o respectability. To the southerners the book was a damnable lie, a political trap CT disguised as literature. Despite the book's reception in the north, African Americans in the north continued to face voting restrictions, segregation, and official harassment. Canebrake's Act (1854) In January 1 854 Stephen Douglas rewrote his railroad proposal that would've called for a transcontinental railroad and a to establish a government in the Nebraska territory.Since the railroad would've been a northern route instead of a southern route, and because the new terrier Tory was above the Missouri compromise line southern senators rejected it. Dough altered the bill to split the territory into two, Kansas a slave state and Nebraska AAA free state, but left the actual decision of slavery up to the residents of the territories, it also repealed the Missouri compromise. This threatened the laypeople, but President Pierce backed the bill which garnered enough sup port from northe rn democrats that it did pass. Was the catalyst for a brand new party, Lincoln Republican party.Most explosive piece of legislation in history†¦ IT lead to Bleeding Kansas! 16. 17. 18. John Brown (1859) Was a political terrorist and an abolitionist that led groups of volunteers in Bleeding Kansas. He attempted to raid the arsenal at Harpers F err to start a slave revolt in 1859. This was put down by the Marines (led by future Confederate commander Robert E Lee) and Brown was sentenced to death by hanging. The Harpers Ferry raid in 1859 resulted in Southern calling for the f deader slave codes to be taken down and it escalated tensions, that a year later, led t o secession and the American Civil War.Federal Slave Code (Around 1 860) Southerners demand to make Dried Scott ruling an official law to protect slavery in territories was the driving force behind the Federal Slave Codes. Effectively would have made it possible for shallowness to travel at will while their slaves remaine d property, regardless of the local laws. Most import Tanta as an issue that the Democrats would split over in 1 860, removing their national unity and hastening the coming of the Civil War. Intimate (September 17, 1 862) Also commonly referred to as the Battle Of Sharpeners. Final Exam Review The treaty was significant because it gave Florida to the United States and created a boundary line between Spanish territory and the US, which solved rewriter disputes about the Louisiana Purchase up until the Noncommercial n War. 2. The Bank Veto (1832) On July 10, 1 832 Jackson vetoed the recharging bill for the bank of the United States in a message that appealed both to state bankers and to foes of all banks.Henry Clay convinced Nicholas Fiddle, President of the Bank, to apply to congress for a new charter, even though the current one wouldn't expire for another 4 years, in order to create an issue to use against Jackson in the presidential campaign of 1832. His plan backfired. Congress failed to override Jackson's veto and afterwards Jackson went on to story the National Bank.Jackson won the campaign and the Bank war, but he left the impression that the Democrats had played fast and loose with the Nat ion's credit system. By the end of Jackson's presidency the country was in th e economic panic of 1837. (page 264265) 3. Gag Rule (Passed in 1 836) The third resolution of the Pinkeye Resolutions. Northern abolitionists were using new advances in the printing industry were able to spread more than a million pieces of antislavery literature, much of which went to the south via US mail.Southern slave owners insisted that they were enticing the slaves to revolt, abolitionist tracts were burned and the President Van Burn was the President at the time not Jackson (Jackson was the president that allowed the US postmasters to censor the mail, and the gag rule was passed during his presidency in 1 836, the campaign by the abolitionists continue past his presidency and into Van Burns presidency, who took office March, 1837. Allowed for US postmasters to censor the mail. The gag rule was first passed in 1836 and was debated heavily through 1844.It said that any antislavery petitions would be automatically tabled with o discussion, as the abolitionists were viewed as fa natics. 4. John Tyler (1841) The 10th President of the United States. Became president in 1841, after William Henry Harrison died, and was the first UP to do this. Was known as â€Å"his accidence'. Tyler used the negative power of presidential veto t stymie the Whig program. In the end Clay (leader of the Whig) had no nation I bank, no funds for internal improvements, and only a slightly higher tariff.Although Clays leadership of the Whig was strengthened, Tyler had deprived that leadership of meaning by denying the Whig the legislative fruits of their victory in 1840 . Willow Proviso (1846) In August David Willow, a Pennsylvania democrat, offered an amendment to an appropriations bill for the Mexican war, that any territory gained would be free of slavery. He stated that this was to preserve t freedom of White people, and thereby infuriated southern shallowness, due t the implication that the mere proximity of slavery was degrading and that hi et southerners were a degraded peopl e.The proviso was consistently rejected a ND never became law. The debate began a deep distrust between northerners a southerners. Led to the Compromise of 1850 and the Free Soil party being established. . Free Soil Party (1 8481 854) Formed by dissidents Of the Whig, Old Liberty Party, and a few Northern Democrats. Vowed to keep new territories free. The motto said that free labor couldn't compete with bonded labor. Nominated M artic Van Burn for candidacy but lost to Taylor in election. The party distanced itself from abolitionism and avoided the moral problems implicit in slavery.Members emphasized instead the threat slavery would pose to free white labor and northern businessmen in the new western territories. The Compromise of 1850 temporarily neutralized the issue of slavery, and the Free Soil Party became nominated by ardent antislavery leaders. The party ran John P. Hale in the 1852 presidential election , but its share of the popular vote shrank to less than 5%. However, tw o years later, after enormous outrage over the Canebrake's Act of 1854, the remains of the Free Soil party helped form the Republican Party. 7.Compromise of 1850 (1850) If California was accepted as a free slave State into the union then there would be 16 free states and 15 slave states and the southerners saw their power slipping away. President Taylor owned slaves b UT sought a continental empire, he vowed to stand up to anything that threaten d he Union. 5 steps Henry Clay came in with his last great compromise and suggested Admit California as a free state, as it's residents clearly preferred. B. Allow the residents of the New Mexico and Utah territories to decide the slave ray issue for themselves End the Slave trade in the district of Columbia d.Pass a new fugitive state law that said that if a slave had escaped to another s Tate, then they were to be returned to their owners. Set the boundary between Texas and New Mexico and pay Texas $10 million f or the territory given up t o New Mexico. The compromise was initially rejected, however Stephen Douglas kept it alive, earning the future of the union if it did not pass. He broke it up into smaller bills, know wing that it would never pass as a package. Douglas engineered a majority vote for the compromise and President Fillmore signed it. 14. 15. Uncle Tom's cabin (1851) A novel written by Harriet Beechen Stows about southern slavery that caused a firestorm of controversy. Tom in the book is s old with 2 other mulatto slaves who escape. The presence of mulatto slaves indict the widespread interracial and extramarital sex that northerners, in the midst of a religious revival, viewed as a terrible sin. Tom is beaten to death by his master Leggier, when Tom refuses to whip another slave. By the time of the Civil War the book had sold an unprecedented 3 million copies and thousands more in Europe.The book gave slavery a face and transformed the abolitionist movement from being viewed as extremist to most northe rners to the edge o respectability. To the southerners the book was a damnable lie, a political trap CT disguised as literature. Despite the book's reception in the north, African Americans in the north continued to face voting restrictions, segregation, and official harassment. Canebrake's Act (1854) In January 1 854 Stephen Douglas rewrote his railroad proposal that would've called for a transcontinental railroad and a to establish a government in the Nebraska territory.Since the railroad would've been a northern route instead of a southern route, and because the new terrier Tory was above the Missouri compromise line southern senators rejected it. Dough altered the bill to split the territory into two, Kansas a slave state and Nebraska AAA free state, but left the actual decision of slavery up to the residents of the territories, it also repealed the Missouri compromise. This threatened the laypeople, but President Pierce backed the bill which garnered enough sup port from northe rn democrats that it did pass. Was the catalyst for a brand new party, Lincoln Republican party.Most explosive piece of legislation in history†¦ IT lead to Bleeding Kansas! 16. 17. 18. John Brown (1859) Was a political terrorist and an abolitionist that led groups of volunteers in Bleeding Kansas. He attempted to raid the arsenal at Harpers F err to start a slave revolt in 1859. This was put down by the Marines (led by future Confederate commander Robert E Lee) and Brown was sentenced to death by hanging. The Harpers Ferry raid in 1859 resulted in Southern calling for the f deader slave codes to be taken down and it escalated tensions, that a year later, led t o secession and the American Civil War.Federal Slave Code (Around 1 860) Southerners demand to make Dried Scott ruling an official law to protect slavery in territories was the driving force behind the Federal Slave Codes. Effectively would have made it possible for shallowness to travel at will while their slaves remaine d property, regardless of the local laws. Most import Tanta as an issue that the Democrats would split over in 1 860, removing their national unity and hastening the coming of the Civil War. Intimate (September 17, 1 862) Also commonly referred to as the Battle Of Sharpeners.

Lily Owens Characterization

Lily Owens is a complex character that went through a trauma in her childhood that affects her as we read the first chapter. She lives alone with her father after her mother died in an accident years before. Her father, T. Ray, owns a peach farm and has Lily working at a peach stand to sell them during the summer. Lily and T. Ray have a black maid, Rosalie, who Lily sees as a surrogate mother. She even fantasize about Rosalie being white and marrying T. Ray, or her and T. Ray being black and living like a family with Rosalie. Lily seeks attention and love from T.Ray, but knows that he will not give it to her freely. After an accident when she was around four years old, in which she killed her mother with a gun she picked up off the floor, her father, T. Ray rarely acknowledges her. He makes her work for him during the summers, he doesn't buy her things, and he doesn't acknowledge any of her attempts for attention and affection. T. Ray doesn't allow her to read even though she has â⠂¬Ëœscored the highest number a human being an get on their verbal aptitude test' because he says that he cannot afford to send her to college.Because of this Lily never thought of aspiring to anything other than working for T. Ray, but when her teachers told her otherwise, it opened her eyes to the possibility of a future for her. Lily in appearance is a young teen who is fourteen years old, with ‘UN-cool' clothes and wild hair. Her clothes are UN-cool because she makes them herself and T. Ray doesn't want to waste money on things like clothes for young girls. Lily believes her eyes are nice like ‘Sophia Lore's' and that she doesn't have much of a chin.Her description of her hair was that ‘it was constantly going off in eleven wrong directions' and that her ‘black hair is a nest of cowlicks'. She is disappointed with how she looks and thinks that she has a hard time ‘being a girl'. Lily's mom's name was Deborah, which T. Ray refuses to say. T. Ray rare ly tells Lily things about her mother, and she misses having one for moments like buying bras and getting her first period. She doesn't know much about her mother, but found some of her mementos in the attic.These mementos are: a photo of her mother, a pair of white gloves, and a small wooden picture of a black Mary with â€Å"Tiburon, S. C. † scratched into the back. She took these and put them in a tin box and buried them in the orchard in her ‘secret place'. After Lily is punished by her father for being caught out in the orchard she loses all hope of T. Ray loving her at all. She decides to stand up to T. Ray even in a silent ay and plans of leaving to make her own future.How To Register To Vote: Voter Eligibility: * You must be a U. S. Citizen. * You must be 18 years old (17 in some states) How to Register: * You can register to vote by mail. * Or you can register to vote at these places: motor vehicles * Armed services recruitment centers * Public assistance agenc ies * Any public facility that a state has designated as a voter registration agency * State-funded programs that serve people with disabilities * In some states you can register to vote online.

Free Essays on Gender Roles In Toy Land

Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu... Free Essays on Gender Roles In Toy Land Free Essays on Gender Roles In Toy Land Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu...

Mandarin Future Expression Using Yao and Hui

Mandarin Future Expression Using Yao and Hui The two auxiliary verbs, yo and huà ¬, can be used for talking about the future in the sense of going to do something or intending to do something. Consider these two sentences: WÇ’ yo qà ¹ BÄ›ijÄ «ng.我è ¦ Ã¥Å½ »Ã¥Å'â€"ä º ¬WÇ’ huà ¬ qà ¹ BÄ›ijÄ «ng.我æÅ"Æ'åŽ »Ã¥Å'â€"ä º ¬Ã¦Ë†â€˜Ã¤ ¼Å¡Ã¥Å½ »Ã¥Å'â€"ä º ¬ The first sentence, using yo, indicates an intention to go to Beijing. The second sentence, using huà ¬, indicates a confident prediction of going to Beijing. Intention or Prediction The two sentences above can be translated as: WÇ’ yo qà ¹ BÄ›ijÄ «ng.I am going to Beijing.orI want to go to Beijing.WÇ’ huà ¬ qà ¹ BÄ›ijÄ «ng.I will go to Beijing (I expect I will go to Beijing). Yo is sometimes (but not always) used with a time expression to differentiate between want and intend. When used without a time reference, the only way to determine the exact meaning of yo is by context or clarification. Here are some more examples: NÇ  yo mÇŽi shà ©nme dÃ… ngxÄ «?ä ½  Ã¨ ¦ Ã¨ ² ·Ã§â€Å¡Ã© º ¼Ã¦  ±Ã¨ ¥ ¿?ä ½  Ã¨ ¦ Ã¤ ¹ °Ã¤ »â‚¬Ã¤ ¹Ë†Ã¤ ¸Å"è ¥ ¿?What are you going to buy?orWhat do you want to buy?NÇ  huà ¬ mÇŽi shà ©nme dÃ… ngxÄ «?ä ½  Ã¦Å"Æ'è ² ·Ã§â€Å¡Ã© º ¼Ã¦  ±Ã¨ ¥ ¿?ä ½  Ã¤ ¼Å¡Ã¤ ¹ °Ã¤ »â‚¬Ã¤ ¹Ë†Ã¤ ¸Å"è ¥ ¿?What do you expect to buy?Chà ©n xiÇŽojie mà ­ngtiÄ n yo gÄ“n wÇ’ shuÃ… .é™ ³Ã¥ ° Ã¥ § Ã¦ËœÅ½Ã¥ ¤ ©Ã¨ ¦ Ã¨ ·Å¸Ã¦Ë†â€˜Ã¨ ª ªÃ©â„¢Ë†Ã¥ ° Ã¥ § Ã¦ËœÅ½Ã¥ ¤ ©Ã¨ ¦ Ã¨ ·Å¸Ã¦Ë†â€˜Ã¨ ¯ ´Miss Chen is going to speak with me tomorrow.Chà ©n xiÇŽojie mà ­ngtiÄ n huà ¬ gÄ“n wÇ’ shuÃ… .é™ ³Ã¥ ° Ã¥ § Ã¦ËœÅ½Ã¥ ¤ ©Ã¦Å"Æ'è ·Å¸Ã¦Ë†â€˜Ã¨ ª ªÃ©â„¢Ë†Ã¥ ° Ã¥ § Ã¦ËœÅ½Ã¥ ¤ ©Ã¤ ¼Å¡Ã¨ ·Å¸Ã¦Ë†â€˜Ã¨ ¯ ´Miss Chen expects to speak with me tomorrow.

Whistleblowing policy Essay Example | Topics and Well Written Essays - 750 words

Whistleblowing policy - Essay Example In both public and private organizations, incidents of unethical and unprofessional conduct by the employees are common occurrences. The actions of such employees can take different forms, including sabotage, misappropriation of funds, espionage among other deeds against the professional ethics and conduct of an organization (PwC, 2011). The effects of such actions in an organization can be severe to both the company as well as the public, depending on the magnitude of the action. However, Boyle (1990) noted that any action that goes against the code of ethics of a particular organization, regardless of how small causes irreparable damage, which could herald greater economic and public image of the company. Adler and Daniels (1992) defined whistleblowing as â€Å"the public interest disclosure whereby a fellow worker reports a concern about the misconduct or omissions of the fellow colleague(s) and or employers that may cause danger to other people or the organization.† Most a ctions of misconduct involve theft and compromising on the safety of fellow workers and the public. The importance of whistleblowing in an organization cannot be overemphasized especially in the current competitive world market, which exposes organization to insecurity in order to undermine the competitive edge in business. In this regard, many corporations are increasingly formulating whistleblowing policies as a measure of preempting such attacks. Voluntarily instigated whistle blowing policy is one of such measures and according to Lewis (2001), the disclosure should be made in good faith, meaning that the confession should made out of real concern about a wrong action. In this regard, making maliciously motivated disclosures based on false accusations does not amount to whistle blowing. For whistleblowing to perform in the best interests of the company, Lewis (2001) notes that the whistleblower should have reasonable conviction that the information in his or her knowledge is sig nificantly correct even if it could turn to be untrue later. Raising grievances or complaining does not amount to whistle blowing because such talk in an organization is usually personalized, where employees could complain of being mistreated or sabotaged. In this case, a whistle blower should not be a person who has direct personal interests on the result of any given exploration or investigation to their concerns that they might have raised. A whistleblower should raise real concerns so that other in authority can address the problem (Jesse, 2010). Organizations have different areas of concern and they include but not limited to the incidents where an employee defrauds the organization, physical or emotional abuse of patients such as the elderly and vulnerable groups in medical setting. Moreover, faulty machines or equipment that expose operators and clients to risk in addition to situations where employees are bribed to award grants tenders and other approved monetary transaction s in an organization(Jesse, 2010). Whistleblowing could serve in an organization’s interest by enhancing better risk management practices (Adler and Daniels, 1992). However, employees should be empowered so that they can have enough confidence to report matters of concern without suffering from any form of physical, psychological and financial consequence. It is important for organizations to have effective risk management practices to prevent incidents of costly litigations, higher insurance premiums, damaged reputation of the organization in addition to loss of lives, jobs and even being subjected to stringent investigations (Adler and Daniels, 1992). In this regard, instigated voluntary whistle blowing can help in triggering early warning systems for employers. This could enable organizations to enforce effective policies that provide clear framework for taking action against culpable employees and employers. If employees voluntarily voice their concerns in an organization without being forced to approach an external authority, employers would often have the

Critically analyse the relative merits of the capital asset pricing Essay - 2

Critically analyse the relative merits of the capital asset pricing model (CAPM) and empirical approaches to asset pricing (such as the Fama and French model) - Essay Example The CAPM is the graphically represented by the security market line (SML), which shows the expected rate of return for the individual security as a function of systematic risk (indicated by the beta of the security). The SML is shown in the following figure. Suppose an investment was made in a stock with a beta of 1.5. Assuming the return on the market portfolio at 12%, and the return on the one-year treasury bond benchmark rate to be 8%, the rate of return the investor may expect on the stock would be determined by application of the CAPM as: The stock investment is therefore expected to contribute a return of 14% to the investor’s portfolio, which is an improvement over the market return of 12%. The determination of return on the stock is important not only to balance out the portfolio, but also to enable the investor to determine the value of the stock. Knowing the value will enable the investor to decide whether or not he should purchase (or sell) the stock at the current market price. The expected rate of return is useful in the discounted dividend stock valuation method. Assume the stock’s regular per share cash dividend is $1 per annum without further growth, then the stock is priced fairly at: The price of $ 7.14 is indicative of the value of the investment at the time of consideration, and it may or may not be equal to the price of the stock presently prevailing in the market (exchange). This is then the basis for deciding what investment action to take in the asset. If the market price is presently $9 then the market overvalues the stock, and it would be a good time to sell the stock, but not a good time to buy. On the other hand, if the market price were $6, then the market underprices the stock and it would be a good time to buy, but not to sell, the stock. The CAPM is a theoretical model and like all theoretical models depends on some important assumptions. The following eight