Hindi Songs Copied from English Songs - 4679 Words

Hindi Songs Copied or Influenced from some other Song Hindi Song: Gupt Gupt (Gupt) Music Director: Viju Shah Copied From: Deep Forest (Deep Forest) Hindi Song: Chim Chimni (Ghoonghat) Music Director: Anand Raaj Anand Copied From: Chim Chimney (Mary Poppins) Hindi Song: Pyaar Tune Kya Kiya (Title) Music Director: Sandeep Chowta Copied From: Exorcist IThe Heretic (Theme) I: Hindi Song: Dil Na Diya (Krrish) Music Director: Rajesh Roshan Copied From: Ceddin Deden (Turkish Military March Track) ....................Ho !!! (They even Copied the Marching Songs....SHAME !!!) One tune, you decide the name of the song............The Godfather R.D.Burman (Started being influenced) Hindi Song: Mil Gaya Hum ko saathi (Hum Kisi Se Kam Nahin)†¦show more content†¦Hindi Song: Jhilmil Sitaaron Ne Kaha (Khote Sikkey) Music Director: Rajesh Roshan Copied From: Raindrops Keep Falling On My Head (Butch Cassidy and the Sundance Kid) Hindi Song: Na Bole Tum Na Maine (Baaton Baaton Mein) Music Director: Rajesh Roshan Copied From: When Johnny Comes Marching Home (Patrick Sarsfield Gilmore) Note: Im glad to see that Rajesh Roshan finds the American Civil War to be so romantic. Hindi Song: Marne Ke Darr Se (Jurm) Music Director: Rajesh roshan Copied From: La Isla Bonita (Madonna) Note: Only the first line of the Madonna song is copied, but its pretty obvious. Hindi Song: Haan Haan Yeh Pyaar Hai (Dillagi) Music Director: Jatin-Lalit Copied From: Cant Take My Eyes Off Of You (Frankie Valli) Note: Direct lift from original Hindi Song: Na Tum Bolo (Dhoondte Reh Jaaoge) Music Director: Jatin-Lalit Copied From: A Whole New World (Aladdin) Hindi Song: Koi Nahin Aisa (Dillagi) Music Director: Jatin-Lalit Copied From: Mony Mony (Tommy James and The Shondells) Note: Again, a complete lift. Hindi Song: Suno Zara (Bada Din) Music Director: Jatin-Lalit Copied From: You Needed Me (Anne Murray) Note: Complete lift; when they copy, Jatin-Lalit tend to go all the way with it. Hindi Song: Ae Mama Haan Bhaanje (Silsila Hai Pyar Ka) Music Director: Jatin-Lalit Copied From: Dr. Jones (Aqua) Note: The yodeling part from the Aqua song is copied with no reservations.Show MoreRelatedCultural Diffusion: Scope or Threat1932 Words   |  8 Pagesas we are misusing this great blessing, we are having those very little. At first, we have to know ‘Cultural diffusion’ properly. So, what is this ‘Cultural diffusion’? What does it mean? Cultural diffusion is the spreading of ideas or products from one culture to another.   Direct diffusion of culture occurs when two distinct cultures are very close together. Over time, direct contact between the two leads to an intermingling of the cultures. Historically this occurred through trade, intermarriageRead MoreBangladesh Film Industry4561 Words   |  19 PagesData Presentation and Analysis One of my question was â€Å"What is it that attracts you to a Bangla movie?† 26% answered â€Å"acting†, 44% answered â€Å"story†, 17% answered â€Å"actors† and 13% answered â€Å"others†. From the graph we can see that majority of the respondents, i.e. 44% like Bangla movie because of their story and 26% like because of acting. The major cause of this is that many respondents think that the acting and story of Bangladeshi movies are very funny. So in order to get entertained they watchRead MoreBusiness Journalism in India26104 Words   |  105 Pagesper the provisions contained in the Finance Commission [Miscellaneous Provisions] Act, 1951 and The Finance Commission (Salaries Allowances) Rules, 1951, the Chairman of the Commission is selected from among persons who have had experience in public affairs, and the four other members are selected from among persons who-- (a) are, or have been, or are qualified to be appointed as Judges of a High Court; or (b) have special knowledge of the finances and accounts of Government; or (c) have had wideRead MoreMarketing Management130471 Words   |  522 PagesExercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption. The AMA has since amended its definition to read as: â€Å"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing

Drug Abuse And Substance Abuse - 2073 Words

Substance abuse, also known as drug abuse, is defined as a patterned use of a drug in which the user consumes the substance in amounts or with methods which are harmful to themselves or others. (put citation in) The exact cause of substance abuse is not clear, with theories ranging from genetic disposition, a habit that is learned from your environment, or if the use of the drug turns into an addiction, it is viewed as a disease. Drug abuse is often linked to a lack of willpower or self-control, meaning that people who have addictions make a conscious choices to take part in the destructive behaviors. The use of substances may lead the user to have physical, social and psychological difficulties. There are many theories and psychological approaches when dealing with substance abuse. Growing up, I never thought it would happen to me. I was a fairly happy child, growing with two wonderful parents. There was no abuse, there was trauma, and there was nothing that happened to my sister or I that would cause me to become an alcoholic around the age of 20. I often wondered if it was my parent’s divorce that led me astray, but deep down I knew that both of my parents were happy being apart, and they did all they could to make my sister and I happy as well. When entering a rehab facility for my alcoholism I found that I was not alone, having come from a well-rounded household, having two parents that loved me very much, and having my needs met. So what went wrong? Often time’s peopleShow MoreRelatedDrug Abuse And Substance Abuse2025 Words   |  9 PagesDrug abuse is the recurrent use of illegal drugs, or the misuse of prescription or over the counter drugs with negative consequences. The two terms, drug abuse or substance abuse can be defined as the use o f chemical substances that lead to an increased risk of problems and an inability to control the use of the substance. 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UNICEF (2007) was at the forefront of agitating against drug and substance abuse during pregnancy. Studies had also found out that more than 20% of mothers in the United States alone had smoked during pregnancy (Coles, 2010).Alcohol, tobacco, marijuana, cocaine, prescription drugs and heroin are some of the drugs that wereRead MoreThe Effects Of Drug Abuse On American Substance Abuse Treatment Agencies856 Words   |  4 Pagesthe topic regarding drugs referred to as, Acceptability and Availability of Harm-Reduction Interventions for Drug Abuse in American Substance Abuse Treatment Agencies, by Harold Rosenberg and Kristina T. Phillips. The study took place at Bowling Green State University and its method was conducted as a survey. Harold Rosenberg and Kristina T. Philips developed this study to determine the accepta bility and availability for several types of interventions at multiple substance abuse treatment agencies

Business Nursing Serious Emergencies Symptoms

Question: Describe about the Business Nursing for Serious Emergencies Symptoms. Answer: Part 1 A wonderful chart is provided which gives us the detailed information about the positive effects that took place in a metropolitan hospital, which has incorporated. An EARLY SAVE program that would make the nurses and midwives take an active step in educating themselves of identifying the important signs leading to code blue symptoms from beforehand and take active accordingly so that serious emergencies can be avoided. They have included three important initiatives for this purpose such as providing knowledge and skills to clinical staffs, a more determined MET team process introduction along with the inclusion of Observation and escalation chart. The chart gives us a clear distinction about the condition of the patients and their resuscitation percentage before and after the entire alteration of the systems and establishment of the Early Save program. If one closely analyses the situation before and after the introduction of the program one will clearly see that the techniques and the methods inculcated have resulted in saving of more and more patients from Code blue conditions that were not possible before the introduction of the program. The number of death decreased after the introduction of the program. Before the early save program, it was recorded that there was more incidence of admitting a patient into the intensive care unit, which portrays that many severe emergencies arose at that time due to the absence of early and continuous monitoring techniques introduce later (Somanchi et al. 2014). Post the introduction of the program the necessity of admitting a patient from normal ward to ICU decreased sharply that can als o establish the success of the entire system introduced. A disappointing situation can be seen in the chart is the admittance of transference of patients to HDU. Basically this shows that as there was no change in the number of patients admitted to HDU before or after the programs, the authorities and the nursing mentors should take into consideration this criteria of unsuccessful aspect of the project and make changes and recommendations so that the future sees reduction in the percentage of patients transferred to HDU (Rashid et al. 2014). The most astonishing picture was however noticed that the number of patients present in the normal ward was handled and treated so well by the MET and the clinical staffs after the Establishment of program that they never faced the urgency to shift them to the ICU or HDU. 2. According to NSQHS, Standard 9: Recognising and responding to clinical deterioration in acute health care, the foremost priority of the hospital management is to produce optimum procedures that would deal with the escalation procedures for highly deteriorating patients. In order to avoid such a tensed and severe situation where the life of a person is at stake, the primary activity of a hospital management would be to cut down the chances of the rising of this tensed situation so that the person does not require escalated treatments. The Early Save program shows that the acute respiratory distress cases of the patients decreased by 15% and the incidence of cardiac pain by 10 %. This showed a high rate of success for the program and a complete accomplishment of the initiative. Moreover, increased evidences of analyzing the vital signs by 15% resulted from the fact that proper and perfect mentorship of nursing authorities to the clinical staffs as well as to the the MET has showed t hat they have learnt the proper analyzing of the vital signs calling for urgency and thereby can prevent emergency severe situation for the patients (Bertaut, Campbell and Goodlett 2008). However, there had been two negative results that can be analyzed from this documented data. Seizure or fit problem handling by the nurses did not show any changes. Moreover, the clinical staffs could not control worsening respiratory conditions also. Therefore, the authority would understand the severity that the problems that may lead to adverse situations and train the clinical staffs likewise. Reduction of code blue calls can therefore may convey the success of the project if an allover analysis is prepared. Part 2: The presence of family members during the critical period of resuscitation of a patient has always been a factor of debate among the nursing authorities and the clinical staffs. This debate has often become serious leading to the necessity of the establishment of a suitable policy for the allowance of a family member in the emergency unit probably during the end hours of the patient (Whalley et al 2011). The following essay consists of a view of the entire scenario of the condition of the ethical dilemmas faced every time by the nurses and the physicians due to the presence of family members in critical moments and also the suggestions whether presence of family members are suitable or not in beside the patients. In discussing the views of the nurses for allowing the family members, one must first need to discuss the beliefs of the nurses on both the categories in order to reach the conclusion that whether the presence or absence of family members is a correct or incorrect decision. For this choosing, a specific emergency would be helpful so that the focus can be visualized better. Here family members of patients suffering from cardiopulmonary emergencies are considered. A section of ell experienced nurses and physicians believe that the presences of family members are indeed helpful for the treatment of the patients (Arich et al. 2012). They act as moral support to the patients and the emotional bonds shared by the members sometimes act as a positive cue. Moreover, there is yet another reason that also makes the nurse to allow the family members into the care unit. These nurses do not want to take chances regarding the legal issues that may arise when the family members think that the author ities and the associated health care providers did not take enough attempts to save their patients (Demir 2008). These may lead them to file court cases which often makes the nurses to allow them. Sometimes, experienced nurses who are also very confident about their abilities and skills and does knows the correct procedures to come out victorious from every severe situations also allows family members. They have often quoted that presence of family members indeed sometimes become a boon that saves the life of the patient. In these cases both the family members and the patients feel that they have been together in the times of severity and that gives them a good feeling (Rees et al. 2004). However, these cannot be strong reasons enough to overcome the negative aspects that may result from the effects of the presence of the family persons in the emergency rooms. In many cases, it is often seen that the family members fail to see their close ones fighting for life resulting in emotiona l breakdown and leads to another unnecessary chaos in the emergency rooms (ODonnel et al. 2011). In many cases even, nurses have even reported family members to be behaving in an informal way by loud howling, beating their chests and crying and fainting on the floor. These behaviors thus always interrupt the treatment of the physicians and the nurses in the last critical moments of the life of the patients when a strong concentration may lead to the success in saving the patient (Lafuente et al. 2004). As a result, many had prevented the entry and acceptance of the family members in the room of the patients during adverse situation. They have also remarked that incase of the family members, more they are uneducated or culturally backward, more is the problem of handling them in the emergency room for they often cross their limits in behaving properly and composedly in the times of acute emergency and cannot be handled properly (Hwang et al. 2013). Often the family members who were a llowed inside often have interrupted the treatments of the doctors stating that their way of conducting the entire treatment is traumatic for their beloved, creating pressure for the healthcare team and creating unnecessary tantrums. From the conflicting ideas, it is seen that they have impacts that are more negative on the patients sometimes seen that it had often created a matter of debate among the healthcare providers. However, one can easily come to an analysis that family members when present may help the patient to some extent for their recovery but in most cases it has been seen that the losses occurred are often greater in cases of presence of members than when they were treated without breaking the concentration of the nurses and doctors. Since life of the patient is the primary aim in the entire scenario, presence or absence should not make a big change in the patients condition and that absence of family members would provide a greater benefit than their presence for the patient fighting for life (Candy et al. 2011). Although experienced nurses are supportive of the presence of family members, but their acceptances should seriously be criticized. A national law and legislations be prepare that would back up the entire debate thereby deciding whether the family members are educated enough to carry on with the stress and the dos and donts of the entire situation (Dyakova et al. 2011). However, this would be a tedious process and might take in a lot of time of the nurses. In order to avoid all the complicacies, it would be best that family members should not be allowed which would turn in good favors for both the patient and his family members. References: Arrich, J., Holzer, M., Havel, C., Mllner, M. and Herkner, H., 2012. Hypothermia for neuroprotection in adults after cardiopulmonary resuscitation.The Cochrane Library. Bertaut, Y., Campbell, A. and Goodlett, D., 2008. Implementing a rapid-response team using a nurse-to-nurse consult approach.Journal of Vascular Nursing,26(2), pp.37-42. Candy, B., Jones, L., Drake, R., Leurent, B. and King, M., 2011. Interventions for supporting informal caregivers of patients in the terminal phase of a disease.The Cochrane Library. Demir, F. 2008, "Presence of patients families during cardiopulmonary resuscitation: physicians and nurses opinions",Journal of Advanced Nursing,vol. 63, no. 4, pp. 409-416. Dyakova, M., Shantikumar, S., Colquitt, J.L., Drew, C.M., Sime, M., MacIver, J., Wright, N., Clarke, A. and Rees, K., 2016. Systematic versus opportunistic risk assessment for the primary prevention of cardiovascular disease.The Cochrane Library. Huang, Y., He, Q., Yang, L.J., Liu, G.J. and Jones, A., 2014. Cardiopulmonary resuscitation (CPR) plus delayed defibrillation versus immediate defibrillation for out?of?hospital cardiac arrest.The Cochrane Library. Lafuente?Lafuente, C. and Melero?Bascones, M., 2004. Active chest compression?decompression for cardiopulmonary resuscitation.The Cochrane Library. O'Donnell, C.P., Bruschettini, M., Davis, P.G., Morley, C.J., Moja, L., Calevo, M.G. and Zappettini, S., 2015. Sustained versus standard inflations during neonatal resuscitation to prevent mortality and improve respiratory outcomes.The Cochrane Library. Rashid, M.F., Imran, M., Javeri, Y., Rajani, M., Samad, S. and Singh, O., 2014. Evaluation of rapid response team implementation in medical emergencies: A gallant evidence based medicine initiative in developing countries for serious adverse events.International journal of critical illness and injury science,4(1), p.3. Rees, K., Bennett, P., West, R., Davey Smith, G. and Ebrahim, S., 2004. Psychological interventions for coronary heart disease.The Cochrane Library. Shepperd, S., Wee, B. and Straus, S.E., 2011. Hospital at home: home?based end of life care.The Cochrane Library. Somanchi, S., Adhikari, S., Lin, A., Eneva, E. and Ghani, R., 2014. Early Prediction of Code Blue using Electronic Medical Records. Whalley, B., Rees, K., Davies, P., Bennett, P., Ebrahim, S., Liu, Z., West, R., Moxham, T., Thompson, D.R. and Taylor, R.S., 2011. Psychological interventions for coronary heart disease.The Cochrane Library.

Is Macbeth a Machiavellian leader free essay sample

Not a Machiavellian Leader Niccolo Machiavelli’s The Prince was written as a guide to success for future and current rulers all over the world. Shakespeare’s Macbeth and Machiavelli’s The Prince both present different viewpoints on how to be a noble ruler. Some people say that Macbeth is a Machiavellian ruler. Others qualify him saying that he holds certain Machiavellian traits but not all. While other people say he isn’t a Machiavellian character at all, nor does he possess any qualities of a genuine Machiavellian ruler. Macbeth does hold some Machiavellian qualities like maintaining the fear of his army, restraining himself from possessing the women that belong to others, and not being opposed to using force in order to obtain that which he desires. Despite possessing these Machiavellian qualities, Macbeth is not a true Machiavellian leader. According to Machiavelli, a prince should avoid being hated by all, which Macbeth doesn’t do so well. We will write a custom essay sample on Is Macbeth a Machiavellian leader? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Machiavelli says a prince should avoid being cruel, rapacious, a violator of the property and women of one’s subjects, because â€Å"†¦you will find [the] cruel and rapacious– men who†¦ did not hesitate to commit every kind of iniquity against the people; and all†¦ came to a bad end†¦Ã¢â‚¬  (19. 20). With the death of Duncan, the other characters in the play become suspicious of Macbeth – maybe he isn’t the type of ruler they wanted after all. The other characters lose all trust and respect for Macbeth. The death of Macduff’s family ultimately causes everyone around Macbeth to hate him. Macbeth’s abrupt and ruthless decision to â€Å"give to th’edge o’th’sword to [Macduff’s] wife, [Macduff’s] babes, and all the unfortunate souls that trace [Macduff] in his line† shows how unhesitant he is to rid of any and all obstacles in his path to the throne (4. 1. 151-153). This is when Macduff finally decides that Macbeth must be overthrown and Macduff himself will not rest until he â€Å"[treaded] upon the tyrant’s [Macbeth] head† (4. 3. 45). In addition to not being hated, Machiavelli indicates that a ruler should also keep one’s people satisfied and content. The people of Scotland look up to Macbeth. In act 4 scene 3, Malcolm is telling Macduff about the hardship that Macbeth is bringing to Scotland saying â€Å"I think our country sinks beneath the yoke it weeps, it bleeds, and each new day a gash is added to her wounds† (4. 3. 40-42). The people of Scotland trusts Macbeth to run their country well, but in the end he runs it into the ground, forcing them into poverty and misfortune. By murdering Duncan, Banquo and Macduff’s family Macbeth causes a lot of misery in the lives of the deceased’s families. Macbeth never keeps his people satisfied, but rather he does things to make them extremely displeased. According to standards set forth by The Prince, Macbeth did many things wrong as a ruler, but above all, he let others influence his decisions and he messed with what wasn’t his. A prince should never â€Å"†¦ be too ready of belief† or have â€Å"too great confidence in others [throwing] him off his guard, nor groundless dis trust [rendering] him insupportable† (17. 3). Time and time again, Macbeth puts all his trust into the witch’s prophecies. He lets the prophecies control all his actions and decisions from that point on, which leads to his downfall. Not only does Macbeth let the prophecies control his every action, but he also lets his wife, Lady Macbeth, make all his decisions for him. She drives him to kill Duncan to achieve the thrown. When he questions her direction she outraged, calls him a coward and questions his manhood: â€Å"When you durst do it,† she says, â€Å"then you were a man† (1. 7. 49). She makes him the power hungry tyrant he ultimately becomes. In The Prince, Machiavelli states that â€Å"A wise Prince should build on what is his own, and not depend on what rests with other† (17. 9). Macbeth takes the heir to the throne which should not have been his. He also achieves the throne by treacherous means. He even contemplates whether he should kill him or not saying that â€Å"Duncan hath borne his faculties so meek, hath been so clear in his great office that his virtues will plead like angels† (1. 7. 16-19). He knows what he is doing is wrong, but if he doesn’t kill Duncan, he otherwise won’t be heir to the throne. Macbeth depends on the witches’ prophecies to build his future. He never makes his own plan; he uses the prophecies as his plan. Macbeth lets too many outside characters affect his decisions, feelings and actions; something a true Machiavellian leader would never do. To a true and successful ruler, war is the number one priority. â€Å"A PRINCE ought to have no other aim or thought, nor select anything else for his study, than war and its rules and discipline†¦Ã¢â‚¬  (14. 1). Macbeth is too preoccupied with the fulfillment of the witch’s prophecies to worry about anything else. In act four scene one, the three witches see three apparitions and earn Macbeth not to ask about them. Despite the witches’ warnings, Macbeth demands answers saying I conjure you, by that which you profess, howeer you come to know it, answer me (4. 1. 50-51). What they profess are the arts of black magic, but Macbeth cares about nothing except himself. He wants answers, even if it means that winds knock down churches, waves swallow ships, crops are lost, or though the treasure of natures germains tumble all together, even till destruction sicken (4. 1. 58-60). The numerous murders Macbeth commits occupies a lot \ of his time, leaving him no time to prepare for anything else, especially war. â€Å"A wise prince ought to observe some such rules, so that if fortune changes it may find him prepared to resist her blows. † (14. 6). After the death of Duncan, Malcolm and Macduff begin planning their attack on Macbeth, while Macbeth worries about obtaining more power. When the woods â€Å"move† Macbeth loses it. He tells the messenger that â€Å"If thou [the messenger] speakst false, upon the next tree shalt thou hang alive† (5. 5. 38-39). He realizes in that moment, that he will be defeated. He has no army to fight with, and no plan. Because he is unprepared, he loses his life to Macduff. Macbeth never once worries about or prepares for war, instead he spent his time fixating on other things, which leads to his defeat. Outstanding rulers take on great conquests and inspire others by their noble actions. â€Å"[Rulers] should strive by all [their] actions to inspire a sense of his greatness and goodness. † (21. 3). Macbeth thinks he will be a great ruler of the throne, and he will have great affairs, but he does nothing of greatness or goodness. He forces the people of Scotland into hardship and calamity, and he tells the murders to â€Å"Know Banquo was [their] enemy† (3. 1. 125). He does nothing for them that a good ruler should. In The Prince, Machiavelli says that a good ruler should show that he loves talent and rewards it, encourage his citizens to prosper in their occupations, keep the people entertained with festivals when appropriate, and he should give attention to the various civic groups without appearing undignified; none of which Macbeth did. Machiavelli also says that â€Å"Nothing makes a prince so well thought of as to undertake great enterprises and give striking proofs of his capacity† (21. Macbeth never proves himself to his people. He never does anything extraordinary. Machiavelli gives the Spain of Ferdinand as an example; he did various things to distract his people from overthrowing him such as; attacking Granada, driving the Moors out of Spain, and attacking Africa, Italy, and France. Macbeth never does anything to keep his people from overthrowing him, he is too infatuated with gaining power to worry about anything else. Macbeth does nothing of great statute during his reign, nothing anyone could remember him by, besides his cruelty and selfishness One of the most important ideas that Machiavelli says is that â€Å"A prince is likewise esteemed who is a stanch friend and a thorough foe, that is to say, who without reserve openly declares for one against another, this being always more advantageous course than to stand neutral. † (21. 4). A prince should always be ready to take a side—Macbeth flip flops to whichever side benefits him at that moment. Macbeth puts up a false exterior towards Duncan telling him that †The service and the loyalty he [Macbeth] owe, in doing it pays itself† meaning that Macbeth finds great joy and happiness in serving Kind Duncan and keeping him safe, which isn’t true what so ever. (1. 4. 22-23). He only says this so he can lure Duncan into trusting him, so he can murder Duncan. Macbeth always acts like Banquo’s friend. He and Banquo build a relationship full of trust. The two always take each other’s side, but then Macbeth betrays Banquo by murdering him, because at the moment that is what benefited him. Not only did Macbeth fail to choose sides, but he also goes against people much more powerful than himself. The witches warn Macbeth to fear Macduff, but Macbeth disregards their warnings – a decision he would come to regret. By killing Macduff’s family, Macbeth starts a war between Macduff and himself – a war he wasn’t ready to fight. Macduff is much more powerful and prepared than Macbeth. Macbeth hardly takes a side, but when he does he never sticks to it. He goes against the one person everyone told him to fear. He does everything Machiavelli says not to in this particular situation. While Macbeth exhibits certain Machiavellian characteristics, he does not wholly correspond to the standards set forth by The Prince. In agreement with Machiavellian values, Macbeth maintains the fear of his army, restrains himself from possessing the women that belong to others, and is not opposed to using force in order to obtain that which he desires. In opposition, he lets outside forces influence him, he does not build upon what is his, and he does not avoid being hated by his people, nor did he keep them satisfied. In addition, he neglects war, does nothing of noble regard, and does not pick a side when necessary. Although Macbeth demonstrates several Machiavellian characteristics, he does not bear all the qualities of a respectable ruler, therefore Macbeth is not a truly Machiavellian character, or leader.

Diante Hardy Hardy 1 Essays (275 words) - Literature, Film, Fiction

Diante Hardy Hardy 1 Essays (275 words) - Literature, Film, Fiction Diante Hardy Hardy 1 Mr. Nerney AP English 22 February 2017 Hamlet Hamlet's soliloquy from Act IV, Scene IV encompasses the larger themes and truths within the story by him observing. Hamlet's soliloquy as he observes the Norwegian soldiers heading for Poland represents Hamlet's turning point: "What is a man / If his chief good and market of his time / Be but to sleep and feed? Now, whether it be Bestial oblivion or some craven scruple Of thinking too precisely on th'event a thought which, quartered, hath but one part wisdom and three parts coward I do not know Why yet I live to say 'This thing's to do,' Sith I have cause, and will, and strength, and means to do't ." Hamle t finally realizes that his job to revenge is so great that the end must explain what he means . He ca n no longer escape his harsh realities. Up until now, the consequences of the murder he must commit worried him, and he thought "too precise ly on th'event ." In trying to understand the willingness of the Norwegian soldiers to lay down their lives for a piece of land ag ainst his own inability to act, motivated by a job, he sees that he has let it go long enough. This soliloquy rep resents Hamlet's last fight and explanation with words. The first section of his soliloquy basically identifies his mission; his revenge. Hamlet says everythi ng that he comes across results in him ending up resorting to revenge. "How all occasions do inform against me and spur my dull revenge."

Integrated Marketing Communication

Integrated Marketing Communication Abstract The currently integrated marketing communication concepts have been developing overtime. They have moved from the historical marketing approaches that focused on the 4Ps to the current interactive market-place IMC.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The argument is that marketing itself and marketing communication concepts are developing. The development of the integrated marketing communication is illustrated through structural and theoretical perspectives of three market-places which are presented according to location and information technology control. The assertion is that as information technology changes from one market-place to the next, definitive changes in the need for communication also develop. In addition, a furnished description of integrated marketing communication concept is provided. Based on this description, a four-stage alt eration of IMC progression has been anticipated as businesses move from one period of IMC to the next based on their capabilities in capturing and managing information technology. Introduction In the last two decades, marketing and marketing communication have been working differently from the previous periods. In fact, marketing and marketing communication are under crucial scrutiny especially with the advent of information communication technology (Cornelissen Lock, 2000).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing and marketing communication emerge not only under the scrutiny of the organization boardrooms but also questioned around the globe. This scenario is quite unique, given the current information age. From this contrast, it can be deduced that marketing and marketing communication are undergoing a transformation. These evolutions provide a stage in which new approaches to marketing, communication and marketing communication could be innovated and implemented. Various researches recently done indicate that the integration of marketing communication tools offer the best solution to the current problems being faced. Integration is the incorporation of a wide range of activities and functions that have influence and impact on the dynamic flow of information between the firm and the stakeholders (Belch Belch, 2006). The stakeholders in this case comprise of the customers, employees, shareholders, prospects as well as other crucial audiences. In other words, focusing on independent disciplines such as the public relations, advertising and sales promotion no longer holds true. It is also inappropriate to limit the responsibilities of marketing communication to a single outbound channel of communication. These are old concepts that have been found to be unable to fit and fulfill the needs of the current organization, customers or prospects .Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More These concepts no longer fit the current firms because they were developed for those organizations that no longer drive businesses and for the market-place that do not exist as well as for media organizations whose dominances are long gone (Belch Belch, 2006). Therefore, there is need for an integrated form of marketing communication that incorporates all the disciplines of marketing, and that can fit the current scenario alongside meeting the need of the current market. This paper will be discussing this form of integrated marketing communication as it appears in the twenty-first century, putting emphasis on its application in the last twenty years. The paper will discuss how organizations have been applying the integrated marketing communication giving detailed applications, providing examples of those organizati ons which have failed and those that have succeeded in their quest for integrated marketing communication. The discussions will be in relation to the approaches of IMC applied in the current global market-place. Transformations of marketing communication It has been found that approaches to IMC have gone through minimal changes. However, the market-place where most organizations operate have transformed substantially (Fill, 1999). The dynamic transformations have been driven by the application of information technology. The traditional market-place was dominated by the mass market where the mass media-driven organizations were devoted to product differentiation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These organizations employed the information technology in areas including mass distribution systems, consumer research and mass media to capture the largest share of the market (Cornelissen Lock, 2000). They also applied such strategies, including product differentiation and brand development in order to dominate the market. Early market-places were dominated by first entry organizations. By virtue of being the first in the market-place, these organizations captured the larger market share, dominated the media and distribution channels as well as consumer using distinguished services or products which could not easily be simulated (Hutton, 1996). With the development of technology, market-place began to change as products proliferated, albeit few attributes to distinguish them from their competitors (Hutton, 1996). In addition, the media became more specialized and fragmented. There was tremendous consolidation within channel segments. The acquisitions and integration of business have been occurring at a higher frequency as stronger organizations continue to acquire weaker competitors and expand the franchise into new regions and markets (Kitchen De Pelsmacker, 2004). As a result, businesses that were traditionally localized have expanded to international levels giving buyers massive influence on bargaining with the manufacturers (Fill, 1999). As the organizations go through these changes, information technology also shifted its focus to the distribution channels away from the marketers or manufacturers. The computers, Universal Product Code dubbed UPC, magnetic strip bank, scanners and credit cards made it cheap, easy and fast to capture data on consumers (Pickton Broderick, 2005). For instance, who the consumers are, where they buy and what are their preferences. The shift in IT altered the power in the market-place with the distribution channels being favored over the marketers and the manufacturers (Schultz Schultz, 1998). The reason is that the distr ibution channels have more information than the markets or the manufactures. Today, the consumer product categories are dominated by retail that has close relationship with the consumer. With this realization, the large organization has changed their marketing strategy using highly sophisticated retail distribution channels. Changes in the market-place as a result of information technology determines the way large organizations will be spending their marketing funds through pricing and location to sway and hold the customers (Schultz Schultz, 1998). Currently, the market-place is dominated by the retail and distribution systems that control the direct access to consumers and end-users. However, a new model is emerging where the consumers are dominating. The reason is that the consumers have become the controller of IT. Systems such as the tall free numbers, international credit cards, overnight delivery services have already been developed and in the hands of the consumer (Schultz Schultz, 1998). With these technology consumers can identify the products, easily access information and make purchases at any time and in any place they find convenient. The current market-place is interactive, fast and easy, driven by internet and World Wide Web and it is more convenient than ever before (Shimp, 2008). This form of market is brought about by IT, which in effect drives the electronic commerce. In other words, IT has changed the status quo where the market-place is driven by the needs of the consumers, when they need the product and the condition in which they want their products. In addition, the consumers have a direct linkage with the producers; make a decision on important issues, the product values and the type of correlations are required (Schultz Schultz, 1998). The need for new approaches to marketing communication It is unfortunate that the existing marketing and marketing communication advances and theories are intended for the conventional market-place. The indication is that new changes that are taking place in the current market-place have not been tested or new models have not been developed for the current market-place practices. The market-place is currently moving towards the consumer from the marketer/manufacturer domination (Pickton Broderick, 2005). It is as a result of IT that these changes are taking place. The transformation of IT is the driving force for these changes and at the same time, enables communication solutions. As discussed, IT was formerly used by the marketing/manufacturing organizations so as to have the market power, it then used by the distribution channels and eventually exceeded to the consumer (Schultz Schultz, 1998). Each of these market-places has specific needs of marketing and marketing communication tools. Moreover, every market-place has a fundamental necessity to put together the communications. However, these integration communication need becomes more complex as market-place changes (Schu ltz Schultz, 1998). As was mentioned before, marketing and marketing communications must transform to be in accordance with the needs of the current market-place (Pickton Broderick, 2005). Successful organizations tend to adopt new communication tools that are appropriate to each market position. Moreover, as the organizations changes to the new market-places, they encounter various challenges in their marketing communication program (Hutton, 1996). These challenges signify the stages of integrated marketing communication. In as much as organizations have moved away from the traditional market-places, some categories of organizations in some places are still found in such market. For instance, those organizations protected by patents and organizations that enjoy near absolute or absolute monopolistic distribution advantages or products (Schultz Schultz, 1998). However, as deregulation and competition increase the advantages these companies enjoy will eventually erode. In this tra ditional market-place, the main communication challenge is to come up with compelling and concordant massages, which can be delivered in a coordinated and synergistic way (Schultz Schultz, 1998). This is a challenge particularly as the structure of the companies operating in these markets expands and they become international. Initially, integrated marketing communication was a response to the practical needs of the organization to achieve greater impact and consistency across diverse products divisions and regions (Schultz Schultz, 1998). Some organizations still use the same approach. As the market develops into the current market-place, organizations need to be imaginative and novel in their marketing plan. In addition, they must create a better configuration between the marketing and marketing communication as well as field sales forces to enhance the significance of their brand in the eyes of both the channel and ultimate purchasers (Schultz Schultz, 1998). This demands for coordinated, multi-level approach to communication that take into consideration end-users channel customers, consumers and the organization employees (Schultz Schultz, 1998). The evolving IMC concept IMC has been discussed by both practitioners and academics for approximately a decade before they can reach an accord on what exactly is IMC and how marketers benefit from it. Major agencies and advertisers in the United States in their studies acknowledge IMC as a marketing communication planning concept which is acquainted with the added values of an all-inclusive program that assesses the premeditated functioning of various communication disciplines. The disciplines include public relations, sales promotion, direct responses and general advertising. IMC merges all these disciplines to offer maximum communication impact, consistency and clarity. Schultz and Schultz (1998) conducted a research in 1996 to find out whether the IMC definition was adequate. Their findings indicated that e xecutives from most advertising agencies had nothing to add in this definition. However, other executives quoted that the product message and consumers materialize as the starting points. Others claimed that IMC is more than just a plan and should incorporate quantifying and measurement elements since it emerges as a product-oriented concept. It commences with clients orientation and initiates integrated strategies that other disciplines might endeavour to work against. Initially, organizations concentrated on marketing communication operations and tactics. Such organizations have recently recognized that there must be a more comprehensive and holistic approach to justify their actions to the corporations management and build customer relationships (Belch Belch, 2006). Considering changes in marketing communication management context and how organizations have implemented IMC, a novel definition capturing both the future and current IMC scope have been developed. According to the n ew definition, integrated marketing communication is observed as a strategic business procedure. It can be utilized in planning, developing, executing, and evaluating persuasive, measurable, coordinated brand communiquà © programmes overtime with prospects, clients, consumers as well as other relevant internal and external objectives. The current definition of IMC is distinct from the previous attempts given that its concentration is on business procedures and actions. Since the main target for all businesses is to attract and retain clients, the currently applied IMC concept creates systems that are closed-looped. These enable each communication activity to be properly evaluated, implemented and planned. In fact, IMC is presently being driven or directed by clients’ information. It requires corporations to comprehend clients brand contacts and perceptions, but of great essence is to offer fundamental methodologies unto which all investment decisions can be evaluated and com municated. That is, when compared to the past, IMC currently lays more emphasis on potential and current values of consumers to a corporation by focusing on clients evaluations (Shimp, 2008). The current levels of Integrated Marketing Communication Apparently, integration does not have a single path. Every corporation tends to approach the IMC opportunities and challenges based on the availability of clients’ information, channel dependency and business nature. These must, however, have the support of the management and strategically directed by the corporation. Due to IMC implications, barriers and issues, organizations have adopted a sequential pattern of achieving success in their business endeavors and the main focus is to satisfy clients’ needs. Thus, corporations that are truly integrated are obliged to display competencies in the requirements and activities in all the four phases (Cornelissen Lock, 2000). First phase: Tactical coordination Most corporations ent er into integrated marketing communication system to synchronize varied communication activities across countries, regions, divisions and products. From the fiscal 1980 to 1990s, corporations adopted various techniques and tools in sending messages to business prospects and clients. During these periods, marketing communication as was used in earlier markets constituted mostly of partial options. These included broad-based public relations, outdoor billboards, mass circulation of magazines, major metro newspapers and broadcast advertising. Nevertheless, as most media systems emerged to be more fragmented and specialized, each of them had tailored campaigns directed towards delivering typical messages to the specialised consumers segments (Jackson, 1987). Furthermore, the customarily used marketing communication tools that experienced tremendous growth. Such marketing tools included sponsorships, cooperative ventures, custom publishing, event marketing, sales promotions, direct marke ting, as well as interactive and electronic tools. According to this phase, IMC initially promised to create one sound, one sight through instituting a general organization intended to merge communication forecast. Often, marketing communication was centralized, whereby planning each and every campaign element took place in concerts to help realise enhanced success. Others promoted the development of strong business strategies on tones, usage and instituting business messages whilst leaving the marketing managers to execute the whole plan to help achieve business outcomes (Belch Belch, 2006). The main aim of the adopted IMC strategies was to ensure that all the consumers and clients’ needs are met. Cross functionality is an added hallmark in the first phase of integration. Various corporations have developed different cross-functional approaches to realize advance competencies. This is not only meant to manage personal communication efforts but to similarly achieve dynamism and synergies athwart all the undertaken activities. Beside, marketing divisions in the last twenty years have created cross-functional marketing teams that consist of direct marketing, public relations, communication experts and specialties. The main aim of these teams is to attract and retain the attention of consumers. Such teams create multidimensional communication and media on particular services and products (Kliatchko, 2008). Investing in cross-functional communication expert training is another approach that currently enables departmental market members to have confidence in the most efficient strategies and applications in various communiquà © tools. Marketing agencies have particularly adopted the one sound, one sight promise approach. This is because they have seen integrated marketing communication as an opening for offering greater service menus to the consumers. Basically, key marketing agencies have gone thru a frantic period as they try to purchase particular disci pline associates across the globe and acquire specialty stores in public relations, sales promotion and direct marketing. The aim is to effortlessly service all the consumers’ demands using a broad-based agency umbrella (Hutton, 1996). The approach is actually diverse. Whereas many companies search for agency conglomerates so as to organize and integrate the assorted programmes across the universe, other corporations give preferences to managing the processes of integration themselves. This means that various suppliers and agencies that hardly have direct contacts are used by these corporations that keep the coordination tasks in-house. The second phase: Redefining the marketing communication scope The level of consistency and coordination is hardly enough for most corporations. This obliges them to redefine the marketing communication scope. In reality, corporations are currently attempting to switch to the viewpoints of the end-users, consumers, and clients from the widely embraced corporate operation driven viewpoint. Instead of seeing marketing communiquà ©s as outbound activities sequences that ought to be managed to attain the desired level of efficiency and effectiveness, marketing organizations are currently considering each probable point via which the consumers and clients alike might come in touch with the products or marketed brands. Usually, the product or brands contacts have information that bear clients experience with the product or brand categories. As a result, product brand contact experience is regarded as an aspect that varies from a particular client to next, hence a highly personalized subject (Pickton Broderick, 2005). Whereas the customary brand communication activities are apparently the most essential contacts for product brands, marketers are forced to look for the most effective marketing communication channels that would create an influential contact to challenge the consumers purchasing decisions. The consumers are boun d to be driven by marketing communication functions which either subtract or add substantially to the product brand identity and messages that area communicated via outbound communication actions. As a matter fact, customers do not differentiate marketing messages coming from the accounting, operations and marketing departments. The clients and consumers only observe their complete experiences with a corporation and accordingly form their preferences and perceptions (Duncan Everett, 1993). Thus, it is an essential facet of an integrated marketing communiquà © to realign the communication strategies so as to appear as the clients observe them. Corporations stand a chance of putting their marketing communication programmes under decisive reality checks when they put brand contacts and messages at each point. This assists in shifting the message focus to a clear comprehension of what consumers receive. Besides, it would enable a corporation to understand the manner in which consumers perceive relevant brand messages. Third phase: Application of information technology In the past twenty years, IT has enabled business solutions and drove the marketing communication changes. Organizations through the third phase have been able to harness the emerging technologies potentials and power to improve marketing performances. The application of IT has facilitated the manner in which product marketing messages are delivered to various targets, including business prospects and consumers. Sophisticated mailing systems could be utilized to customize offers and generate personalized messages. Moreover, databases have been used as benchmarks for storing and capturing information related to prospects, consumers and clients (Kliatchko, 2008). Fourth phase: Financial and strategic integration To orient an IMC, the organizations management must play decisive roles, including aligning the organization and allocating resources. From the closed-loop marketing communication system diag ram below, it emerges that two issues are critical. These include the capacity to measure clients’ investments returns and the capacity to utilize integrated marketing communication in driving strategic and organizational resources (Schultz Schultz, 1998). These instigate from the present clients databases directly to indirect or direct measurement of the clients’ behaviours. Figure 1: Closed-loop integrated marketing communication system An example of a successful IMC campaign â€Å"Just Do It†, is one of the integrated marketing campaigns that hard hit the market in the fiscal 1998. This campaign strategy came in when Reebok dominated the sportswear market. In fact, the Just Do It IMC campaign saw Nike Company making sales return amounting to $9.2 billion. The campaign was indeed sweet, short and summarize anything individuals and groups felt they wanted training. An example of an unsuccessful IMC campaign Basically, Wal-Mart Consumer retail stores had one o f the worst IMC campaigns that were deemed very unsuccessful. The IMC campaign, â€Å"The Hub† really failed to draw and attract the attention of consumers and clients alike. Wal-Mart failed because it went and cloned MySpace and whoever the site was called â€Å"Hubsters†. References Belch, GE Belch, MA 2006, Advertising and promotion: An integrated marketing communications perspective, McGraw-Hill, Boston. Cornelissen, JP Lock, AR 2000, â€Å"Theoretical concept or management fashion? Examining the significance of IMC,† Journal of Advertising Research, vol.40 no.5, pp.77-89. Duncan, TR Everett, SS 1993, â€Å"Client perceptions of integrated marketing communications†, Journal of Advertising Research, May/June, 30-9 Fill, C 1999, Marketing communications: contexts, contents and strategies, Prentice Hall, London. Hutton, JH 1996, â€Å"Integrated marketing communication and the evolution of marketing thought,† Journal of Business Research, 37, 1 55-62 Jackson, P 1987, Corporate communications for managers, Pitman, London. Kitchen, P De Pelsmacker, 2004, Integrated marketing communications: A primer, Routledge, New York. Kliatchko, J 2008, â€Å"Revisiting the IMC construct†, International Journal of Advertising, pp.133-160. Pickton, D Broderick, A 2005, Integrated marketing communications, Pearson Education, England. Schultz, DE Schultz, HF 1998, â€Å"Transitioning marketing communication in the twenty-first century†, Journal of Marketing Communication, vol.4, pp.9-26. Shimp, TA 2008, Integrated marketing communications: Advertising and promotion, Thomson South Western, USA.

Discussion 5 Research Paper Example | Topics and Well Written Essays - 250 words

Discussion 5 - Research Paper Example Pain medication usage should be carefully monitored to prevent overuse, abuse, and the possibility of addiction in both groups. The control group patients especially should be watched for the necessity of a referral to other pain management methods. Pain research studies also have the possibility of issues with informed consent due to a confounding of clinical treatment with research, which may be an issue with this study. Patients may join a pain study with the intent of accessing treatment or having their pain taken seriously. This reduces their ability to truly consent to the research (Wasan et al., 2009). A separate ethical issue that is not as relevant to the study at hand but is related to the ethics of pain research is the availability of pain management medications to all study participants regardless of the group they have been placed in for the research purposes (Drummond, 2009). Research considerations specific to the community involved also exist. The researcher must be a ware of the culture of the people they are studying and the effects this has on etiquette in that culture, to avoid offending the research subjects or contaminating their results. Cross-cultural researchers must also be careful to understand the heterogenity of a foreign culture, and to interpret their findings appropriately.

Rhetorical analysis of websites that are important to your future Essay

Rhetorical analysis of websites that are important to your future profession - Essay Example st present the different websites chosen for this paper, followed by a specific discussion on the language, design, and logos as well as general presentation of these websites. An analysis of these sites will then be indicated. Finally, conclusions shall be drawn based on the language and the identity of my profession. There are several websites that shall be subject of this rhetorical analysis, including the IEEE (Institute of Electronics and Electrical Engineers, ACEEE (Association of Computers Electronics and Electrical Engineers), and the ACET (Association of Computer Engineers and Technicians). First of all, the IEEE or known as the â€Å"Eye-Triple E† by the members of the organization has a visually appealing website in terms of color alone, which is a shade of sky blue. From the very start, the view of the website is enticing, and not assaulting to the eyes and one is then eager to explore the website further. The design for the other websites also has their own appeal and these points shall be discussed individually based on various elements for evaluation. Enticing members to join any organization have now become an important consideration for many organizations especially with the proliferation of the internet. The improvements in the internet design and use have also prompted many organizations to redesign and repurpose their websites in order to support their needs. Using different websites for electrical engineering, this study shall consider the relations between verbal and visual data on the strategies used by organizations and design staff to present essential information and data on the web. Immediately when navigating through the IEEE website, the viewer is able to see different visual data. For one, the text in the site comes in various typefaces, groupings, sizes, and pictures and other images are placed in various significant points, depending on the information being presented. The web page in other words is a combination of visual

T-test results Essay Example for Free

T-test results Essay Factors in which Body Shop Exceeded Patrons’ Expectations. The following t-test of means of paired groups were significant at the . 01 level: Quality of the products, the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; attractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; the values espoused by the company who sells the product. In all these items, Body Shop has exceeded the degree of importance attached by the respondent on the factor. Body Shop has to maintain its exemplary customer service in its stores, especially since the customer experience in the store forms part of the branding of Body Shop products. An often forgotten facet is the convenience of the store location, which also figured as a factor which exceeded the expectations of patrons. This may again be leveraged on for brand building. Consistent with the assertions of Kotler (2003), brand building involves a gamut of interdependent factors, which says everything about what Body Shop represents. This evidently includes the customer service received by the client when inside a Body Shop branch. He further asserts that customer service is perhaps the most important device for brand building. As this is a factor which has exceeded expectations of Body Shop patrons, it simply needs to maintain this asset to remain competitive. Exemplary customer service can breed loyalty among its clientele (Kotler 2003). Yet another factor which exceeded the expectations of patrons was the variety of cosmetic offerings by Body Shop. This is especially critical in the UK setting since women in Britain are the highest users of make-up in the whole Europe, about 93% of the population (Ending the Cosmetics 2008). In fact, the sales of cosmetics, toiletries and perfumes rose to 4. 1% from 3. 5%, giving the market a value of â‚ ¬64. 6bn (Montague-Jones 2008). Big names in the cosmetics industry dominate the market with L’Oreal leading the way. Variety is also a concern of the company. Since L’Oreal took over The Body Shop, the company is expected to stand out as it expands its product range to natural products (Euromonitor International 2008). This is again a facet which they can further leverage on for continued competitive advantage. Packaging is also a strength of Body Shop. It has successfully built a â€Å"green† brand and this is strongly reflective of its ‘natural’ packaging. The natural packaging of Body Shop logically tells patrons that the product has been made from natural or oganix ingredients. There is some anxiety over the accuracy of ‘natural’ and ‘organic’ labelling, although the results of the current research show that Body Shop is not in question. For instance, Paul Lieber, cosmetic chemist, expressed that physically possible for more 30-40% of the ingredients to be organic, unless its organic oil, for the simple reason that conventionally 60-70% of a product is water which cannot be certified organically grown. (Farlow 2006). Because there are no such ‘accusations’ of Body Shop products, there packaging and label information are perceived to be authentic and accurate. Moreover, Body Shop is also wary about indicating whether product may cause allerfic reactions. While other competitor brands struggle to promote an image of natural and being environmentally friendly, Body Shop has been at the forefront of the race. They always ensure that there is information on the front of the label about the health and safety of the ingredients inside the package (Farlow 2006). The foremost feature of Body Shop as a busines entity is the appeal of its noble thrusts or cause. This is attested to by the results of the survey, which suggest that it has exceeded expectations of clients in terms of the quality of their products and its natural appeal. These indicate that it has effectively used cause branding, an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). It has gone into the league of such programmes as Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. While promotional activities are there only for the short term, cause marketing forms part of the brand, as a long-term initiative. They have been successful at making the Body Shop brand tantamount to caring for the environment and for promoting authentically natural products (Evergreen Partners 2005). Moreover, Body Shop has effectively promoted corporate social responsibility through its various community activities and environmental programmes. These various causes have helped spell its solid brand (Evergreen Partners 2005). The values of Body Shop have been instrumental in creating its successful brand, and the results of the current research have supported this. Not only has it been successful at creating a corporate brand, it has also been effective at creating a successful employer brand. VersantWorks (2008) asserts tht with the uptend in new resources such as technology, the core asset of any enterprise remains to be its manpower. Thus, as Body Shop competes with increasingly effective competitors, its must attract competent key people through its appeal as an employer. It must thus maintain its credible standing among its stakeholders current employees, potential hires, and previous staff about the company as place of work (Harris 2002), as Body Shop being a â€Å"great place to work†. This shall continually instill in them pride in being part of the company, engagement, and belongingness (VersantWorks 2008). This trend of advocating exemplary corporate values for creating an employer brand is expected to continue for Body Shop, with its acquisition by L’Oreal. The latter has in fact been nominated as among the Fast Moving Consumer Goods – FMCG Employer of Choice (Employer Profile 2008). It has also been espousing employee development explicitly through its website; they likewise offer a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008), something that they are likely to infuse further in Body Shop. Factors which Matched Patrons’ Expectations. There are no significant differences on the following items: brand; the degree to which the product is environment friendly; and positive feedback garnered from significant others. These suggest that Body Shop has met expectations of the respondents based on the degree of importance they have attached to each factor. Body Shop has matched its patrons expectations in terms of being a well known, globally acknowledged brand. Overall, they have not only raised awareness about their products, but have also been able to address the personal needs of their clientele (Lake 2003). They have been able to espouse a character to which the clients have related and associated themselves to (Klein 2008). In total, the opinions and interface of their customers with the Body Shop brand have been positive, and have allowed them to remain competitive (Lake 2003). Still among the reasons for their success if their effectiveness in building a corporate band. Body Shop has created brand loyalty where customers look for products under that company or under the Body Shop brand name (Crystal 2003). To this point, Body Shop continues to leverage on being an environmentally friendly enterprise, which is also one of the factors which matched the expectations of its patrons. Inf act, in collaboration with Adi Maimalaga Tafuna’i , executive director of Samoa’s NGO Women in Business Inc. , the Body Shop was instrumental with the launching of Samoa’s coconut oil to the world last year. September 2008, through the Secretariat of the Pacific Community, will be the launching of the organic standards for the agricultural produce in the Pacific regions, a cooperative work the NGO and New Zealand and Pacific expertise. Tafuna’i expresses complying with organic standards is always a major issue especially for agricultural exports and this undertaking will add value to the small quantities of agricultural produce for export (Radio New Zealand International 2008). Moreover, Body Shop promotes other advocacies apart from environmentalist. For example, it has commemorated International Friendship Day last August 3 by launching their For Me, For You shea butter lip care two-packs—a special edition launched late last month on July 28th —preservative-free balm retails for $15. All profits from each sale are donated to entities like Alice Housing through the Canadian Womens Foundation in support of its endeavor to help women and children who are victims of domestic violence (Webb-Campbell 2008). The women respondents in the present study have also expressed receiving positive feedback about the Body Shop brand from significant others. These results suggest that women are strongly influenced by reference groups, family, and role and status within the society. Moreover, a reference group could be a single person or a group of people that an individual consults when developing personal standards (Consumer Behavior 2008). These further indicate that their significant others’ expectations about Body Shop products have been met as well, and they were strongly influenced to adopt the same set of standards (Consumer Behavior – Social 2008). For instance officemates or friends show or introduce the latest trend, convincing their significant others that this good; consequently, purchase is impacted on by this feedback. In addition, Heath and Bryant (2000) suggested that when consumers buy things like cosmetics, they ask friends and family first prior to buying. The information and views expressed by these close relations have as much influence on whether the purchase will be made as the consumers’ own needs, inclinations and knowledge. Such is more applicable when a consumer is uncertan about what to buy; in such cases, they are likely to heed what they perceive as socially acceptable, especially by those who are significant to them (Heath Bryant 2000). Factors which Did not Match Patrons’ Expectations. In contrast, the following factors are those in which Body Shop did not quite meet client expectations based on the degree of importance they have assigned to each: competitive price of the product; trendiness or fashion sense represented by the product; and the sales promotions used for the product. Price, trendiness and sales promotions have to be beefed up further by Body Shop to be able to entice more clients and to maintain the loyalty of its patrons. While clients are willing to pay a premium for environmentally friendly products, clients are growing increasingly price-conscious. Moreover, while its popularity cannot be denied, it has still managed to elect a marketing entity to manage its affiliate marketing programmes in the UK. This suggests that it is still conscious about the need to further promote the products even if it has already gained a niche in the market. It has thus elected TradeDoubler, the pan-European digital marketing company, to exclusively oversee its trade marketing programme in the UK (e-Consultancy 2008).

Harry Potter Essay -- essays papers

Harry Potter In the past couple years, there has been a growing phenomenon in the world of children's literature, this phenomenon is Harry Potter. J.K. Rowlings series of novels about a young wizard and his years at "Hogwarts School of Wizarding and Witchcraft," has become one of the most successful children's book series of all time. Before reading any of the now four novels, one may find it hard to believe that a children's novel may be so entertaining. But once one starts reading any of the four books, it is plain to see why these books are so popular. Before first reading a Harry Potter novel, I was skeptical that a children's book about an orphan wizard going to school would be entertaining. But within 15 minutes I found myself unable to stop reading. There are many elements, which contribute to this novels addictiveness. The character development is simple yet complex enough to get an adult reader interested. From the large gentle giant Hagrid, to the malicious trouble maker Lucious Malfoy. Another aspect which I believe makes the novel so great, is the authors wri...

Final Exam Review

The treaty was significant because it gave Florida to the United States and created a boundary line between Spanish territory and the US, which solved rewriter disputes about the Louisiana Purchase up until the Noncommercial n War. 2. The Bank Veto (1832) On July 10, 1 832 Jackson vetoed the recharging bill for the bank of the United States in a message that appealed both to state bankers and to foes of all banks.Henry Clay convinced Nicholas Fiddle, President of the Bank, to apply to congress for a new charter, even though the current one wouldn't expire for another 4 years, in order to create an issue to use against Jackson in the presidential campaign of 1832. His plan backfired. Congress failed to override Jackson's veto and afterwards Jackson went on to story the National Bank.Jackson won the campaign and the Bank war, but he left the impression that the Democrats had played fast and loose with the Nat ion's credit system. By the end of Jackson's presidency the country was in th e economic panic of 1837. (page 264265) 3. Gag Rule (Passed in 1 836) The third resolution of the Pinkeye Resolutions. Northern abolitionists were using new advances in the printing industry were able to spread more than a million pieces of antislavery literature, much of which went to the south via US mail.Southern slave owners insisted that they were enticing the slaves to revolt, abolitionist tracts were burned and the President Van Burn was the President at the time not Jackson (Jackson was the president that allowed the US postmasters to censor the mail, and the gag rule was passed during his presidency in 1 836, the campaign by the abolitionists continue past his presidency and into Van Burns presidency, who took office March, 1837. Allowed for US postmasters to censor the mail. The gag rule was first passed in 1836 and was debated heavily through 1844.It said that any antislavery petitions would be automatically tabled with o discussion, as the abolitionists were viewed as fa natics. 4. John Tyler (1841) The 10th President of the United States. Became president in 1841, after William Henry Harrison died, and was the first UP to do this. Was known as â€Å"his accidence'. Tyler used the negative power of presidential veto t stymie the Whig program. In the end Clay (leader of the Whig) had no nation I bank, no funds for internal improvements, and only a slightly higher tariff.Although Clays leadership of the Whig was strengthened, Tyler had deprived that leadership of meaning by denying the Whig the legislative fruits of their victory in 1840 . Willow Proviso (1846) In August David Willow, a Pennsylvania democrat, offered an amendment to an appropriations bill for the Mexican war, that any territory gained would be free of slavery. He stated that this was to preserve t freedom of White people, and thereby infuriated southern shallowness, due t the implication that the mere proximity of slavery was degrading and that hi et southerners were a degraded peopl e.The proviso was consistently rejected a ND never became law. The debate began a deep distrust between northerners a southerners. Led to the Compromise of 1850 and the Free Soil party being established. . Free Soil Party (1 8481 854) Formed by dissidents Of the Whig, Old Liberty Party, and a few Northern Democrats. Vowed to keep new territories free. The motto said that free labor couldn't compete with bonded labor. Nominated M artic Van Burn for candidacy but lost to Taylor in election. The party distanced itself from abolitionism and avoided the moral problems implicit in slavery.Members emphasized instead the threat slavery would pose to free white labor and northern businessmen in the new western territories. The Compromise of 1850 temporarily neutralized the issue of slavery, and the Free Soil Party became nominated by ardent antislavery leaders. The party ran John P. Hale in the 1852 presidential election , but its share of the popular vote shrank to less than 5%. However, tw o years later, after enormous outrage over the Canebrake's Act of 1854, the remains of the Free Soil party helped form the Republican Party. 7.Compromise of 1850 (1850) If California was accepted as a free slave State into the union then there would be 16 free states and 15 slave states and the southerners saw their power slipping away. President Taylor owned slaves b UT sought a continental empire, he vowed to stand up to anything that threaten d he Union. 5 steps Henry Clay came in with his last great compromise and suggested Admit California as a free state, as it's residents clearly preferred. B. Allow the residents of the New Mexico and Utah territories to decide the slave ray issue for themselves End the Slave trade in the district of Columbia d.Pass a new fugitive state law that said that if a slave had escaped to another s Tate, then they were to be returned to their owners. Set the boundary between Texas and New Mexico and pay Texas $10 million f or the territory given up t o New Mexico. The compromise was initially rejected, however Stephen Douglas kept it alive, earning the future of the union if it did not pass. He broke it up into smaller bills, know wing that it would never pass as a package. Douglas engineered a majority vote for the compromise and President Fillmore signed it. 14. 15. Uncle Tom's cabin (1851) A novel written by Harriet Beechen Stows about southern slavery that caused a firestorm of controversy. Tom in the book is s old with 2 other mulatto slaves who escape. The presence of mulatto slaves indict the widespread interracial and extramarital sex that northerners, in the midst of a religious revival, viewed as a terrible sin. Tom is beaten to death by his master Leggier, when Tom refuses to whip another slave. By the time of the Civil War the book had sold an unprecedented 3 million copies and thousands more in Europe.The book gave slavery a face and transformed the abolitionist movement from being viewed as extremist to most northe rners to the edge o respectability. To the southerners the book was a damnable lie, a political trap CT disguised as literature. Despite the book's reception in the north, African Americans in the north continued to face voting restrictions, segregation, and official harassment. Canebrake's Act (1854) In January 1 854 Stephen Douglas rewrote his railroad proposal that would've called for a transcontinental railroad and a to establish a government in the Nebraska territory.Since the railroad would've been a northern route instead of a southern route, and because the new terrier Tory was above the Missouri compromise line southern senators rejected it. Dough altered the bill to split the territory into two, Kansas a slave state and Nebraska AAA free state, but left the actual decision of slavery up to the residents of the territories, it also repealed the Missouri compromise. This threatened the laypeople, but President Pierce backed the bill which garnered enough sup port from northe rn democrats that it did pass. Was the catalyst for a brand new party, Lincoln Republican party.Most explosive piece of legislation in history†¦ IT lead to Bleeding Kansas! 16. 17. 18. John Brown (1859) Was a political terrorist and an abolitionist that led groups of volunteers in Bleeding Kansas. He attempted to raid the arsenal at Harpers F err to start a slave revolt in 1859. This was put down by the Marines (led by future Confederate commander Robert E Lee) and Brown was sentenced to death by hanging. The Harpers Ferry raid in 1859 resulted in Southern calling for the f deader slave codes to be taken down and it escalated tensions, that a year later, led t o secession and the American Civil War.Federal Slave Code (Around 1 860) Southerners demand to make Dried Scott ruling an official law to protect slavery in territories was the driving force behind the Federal Slave Codes. Effectively would have made it possible for shallowness to travel at will while their slaves remaine d property, regardless of the local laws. Most import Tanta as an issue that the Democrats would split over in 1 860, removing their national unity and hastening the coming of the Civil War. Intimate (September 17, 1 862) Also commonly referred to as the Battle Of Sharpeners. Final Exam Review The treaty was significant because it gave Florida to the United States and created a boundary line between Spanish territory and the US, which solved rewriter disputes about the Louisiana Purchase up until the Noncommercial n War. 2. The Bank Veto (1832) On July 10, 1 832 Jackson vetoed the recharging bill for the bank of the United States in a message that appealed both to state bankers and to foes of all banks.Henry Clay convinced Nicholas Fiddle, President of the Bank, to apply to congress for a new charter, even though the current one wouldn't expire for another 4 years, in order to create an issue to use against Jackson in the presidential campaign of 1832. His plan backfired. Congress failed to override Jackson's veto and afterwards Jackson went on to story the National Bank.Jackson won the campaign and the Bank war, but he left the impression that the Democrats had played fast and loose with the Nat ion's credit system. By the end of Jackson's presidency the country was in th e economic panic of 1837. (page 264265) 3. Gag Rule (Passed in 1 836) The third resolution of the Pinkeye Resolutions. Northern abolitionists were using new advances in the printing industry were able to spread more than a million pieces of antislavery literature, much of which went to the south via US mail.Southern slave owners insisted that they were enticing the slaves to revolt, abolitionist tracts were burned and the President Van Burn was the President at the time not Jackson (Jackson was the president that allowed the US postmasters to censor the mail, and the gag rule was passed during his presidency in 1 836, the campaign by the abolitionists continue past his presidency and into Van Burns presidency, who took office March, 1837. Allowed for US postmasters to censor the mail. The gag rule was first passed in 1836 and was debated heavily through 1844.It said that any antislavery petitions would be automatically tabled with o discussion, as the abolitionists were viewed as fa natics. 4. John Tyler (1841) The 10th President of the United States. Became president in 1841, after William Henry Harrison died, and was the first UP to do this. Was known as â€Å"his accidence'. Tyler used the negative power of presidential veto t stymie the Whig program. In the end Clay (leader of the Whig) had no nation I bank, no funds for internal improvements, and only a slightly higher tariff.Although Clays leadership of the Whig was strengthened, Tyler had deprived that leadership of meaning by denying the Whig the legislative fruits of their victory in 1840 . Willow Proviso (1846) In August David Willow, a Pennsylvania democrat, offered an amendment to an appropriations bill for the Mexican war, that any territory gained would be free of slavery. He stated that this was to preserve t freedom of White people, and thereby infuriated southern shallowness, due t the implication that the mere proximity of slavery was degrading and that hi et southerners were a degraded peopl e.The proviso was consistently rejected a ND never became law. The debate began a deep distrust between northerners a southerners. Led to the Compromise of 1850 and the Free Soil party being established. . Free Soil Party (1 8481 854) Formed by dissidents Of the Whig, Old Liberty Party, and a few Northern Democrats. Vowed to keep new territories free. The motto said that free labor couldn't compete with bonded labor. Nominated M artic Van Burn for candidacy but lost to Taylor in election. The party distanced itself from abolitionism and avoided the moral problems implicit in slavery.Members emphasized instead the threat slavery would pose to free white labor and northern businessmen in the new western territories. The Compromise of 1850 temporarily neutralized the issue of slavery, and the Free Soil Party became nominated by ardent antislavery leaders. The party ran John P. Hale in the 1852 presidential election , but its share of the popular vote shrank to less than 5%. However, tw o years later, after enormous outrage over the Canebrake's Act of 1854, the remains of the Free Soil party helped form the Republican Party. 7.Compromise of 1850 (1850) If California was accepted as a free slave State into the union then there would be 16 free states and 15 slave states and the southerners saw their power slipping away. President Taylor owned slaves b UT sought a continental empire, he vowed to stand up to anything that threaten d he Union. 5 steps Henry Clay came in with his last great compromise and suggested Admit California as a free state, as it's residents clearly preferred. B. Allow the residents of the New Mexico and Utah territories to decide the slave ray issue for themselves End the Slave trade in the district of Columbia d.Pass a new fugitive state law that said that if a slave had escaped to another s Tate, then they were to be returned to their owners. Set the boundary between Texas and New Mexico and pay Texas $10 million f or the territory given up t o New Mexico. The compromise was initially rejected, however Stephen Douglas kept it alive, earning the future of the union if it did not pass. He broke it up into smaller bills, know wing that it would never pass as a package. Douglas engineered a majority vote for the compromise and President Fillmore signed it. 14. 15. Uncle Tom's cabin (1851) A novel written by Harriet Beechen Stows about southern slavery that caused a firestorm of controversy. Tom in the book is s old with 2 other mulatto slaves who escape. The presence of mulatto slaves indict the widespread interracial and extramarital sex that northerners, in the midst of a religious revival, viewed as a terrible sin. Tom is beaten to death by his master Leggier, when Tom refuses to whip another slave. By the time of the Civil War the book had sold an unprecedented 3 million copies and thousands more in Europe.The book gave slavery a face and transformed the abolitionist movement from being viewed as extremist to most northe rners to the edge o respectability. To the southerners the book was a damnable lie, a political trap CT disguised as literature. Despite the book's reception in the north, African Americans in the north continued to face voting restrictions, segregation, and official harassment. Canebrake's Act (1854) In January 1 854 Stephen Douglas rewrote his railroad proposal that would've called for a transcontinental railroad and a to establish a government in the Nebraska territory.Since the railroad would've been a northern route instead of a southern route, and because the new terrier Tory was above the Missouri compromise line southern senators rejected it. Dough altered the bill to split the territory into two, Kansas a slave state and Nebraska AAA free state, but left the actual decision of slavery up to the residents of the territories, it also repealed the Missouri compromise. This threatened the laypeople, but President Pierce backed the bill which garnered enough sup port from northe rn democrats that it did pass. Was the catalyst for a brand new party, Lincoln Republican party.Most explosive piece of legislation in history†¦ IT lead to Bleeding Kansas! 16. 17. 18. John Brown (1859) Was a political terrorist and an abolitionist that led groups of volunteers in Bleeding Kansas. He attempted to raid the arsenal at Harpers F err to start a slave revolt in 1859. This was put down by the Marines (led by future Confederate commander Robert E Lee) and Brown was sentenced to death by hanging. The Harpers Ferry raid in 1859 resulted in Southern calling for the f deader slave codes to be taken down and it escalated tensions, that a year later, led t o secession and the American Civil War.Federal Slave Code (Around 1 860) Southerners demand to make Dried Scott ruling an official law to protect slavery in territories was the driving force behind the Federal Slave Codes. Effectively would have made it possible for shallowness to travel at will while their slaves remaine d property, regardless of the local laws. Most import Tanta as an issue that the Democrats would split over in 1 860, removing their national unity and hastening the coming of the Civil War. Intimate (September 17, 1 862) Also commonly referred to as the Battle Of Sharpeners.

Lily Owens Characterization

Lily Owens is a complex character that went through a trauma in her childhood that affects her as we read the first chapter. She lives alone with her father after her mother died in an accident years before. Her father, T. Ray, owns a peach farm and has Lily working at a peach stand to sell them during the summer. Lily and T. Ray have a black maid, Rosalie, who Lily sees as a surrogate mother. She even fantasize about Rosalie being white and marrying T. Ray, or her and T. Ray being black and living like a family with Rosalie. Lily seeks attention and love from T.Ray, but knows that he will not give it to her freely. After an accident when she was around four years old, in which she killed her mother with a gun she picked up off the floor, her father, T. Ray rarely acknowledges her. He makes her work for him during the summers, he doesn't buy her things, and he doesn't acknowledge any of her attempts for attention and affection. T. Ray doesn't allow her to read even though she has â⠂¬Ëœscored the highest number a human being an get on their verbal aptitude test' because he says that he cannot afford to send her to college.Because of this Lily never thought of aspiring to anything other than working for T. Ray, but when her teachers told her otherwise, it opened her eyes to the possibility of a future for her. Lily in appearance is a young teen who is fourteen years old, with ‘UN-cool' clothes and wild hair. Her clothes are UN-cool because she makes them herself and T. Ray doesn't want to waste money on things like clothes for young girls. Lily believes her eyes are nice like ‘Sophia Lore's' and that she doesn't have much of a chin.Her description of her hair was that ‘it was constantly going off in eleven wrong directions' and that her ‘black hair is a nest of cowlicks'. She is disappointed with how she looks and thinks that she has a hard time ‘being a girl'. Lily's mom's name was Deborah, which T. Ray refuses to say. T. Ray rare ly tells Lily things about her mother, and she misses having one for moments like buying bras and getting her first period. She doesn't know much about her mother, but found some of her mementos in the attic.These mementos are: a photo of her mother, a pair of white gloves, and a small wooden picture of a black Mary with â€Å"Tiburon, S. C. † scratched into the back. She took these and put them in a tin box and buried them in the orchard in her ‘secret place'. After Lily is punished by her father for being caught out in the orchard she loses all hope of T. Ray loving her at all. She decides to stand up to T. Ray even in a silent ay and plans of leaving to make her own future.How To Register To Vote: Voter Eligibility: * You must be a U. S. Citizen. * You must be 18 years old (17 in some states) How to Register: * You can register to vote by mail. * Or you can register to vote at these places: motor vehicles * Armed services recruitment centers * Public assistance agenc ies * Any public facility that a state has designated as a voter registration agency * State-funded programs that serve people with disabilities * In some states you can register to vote online.

Free Essays on Gender Roles In Toy Land

Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu... Free Essays on Gender Roles In Toy Land Free Essays on Gender Roles In Toy Land Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu...